Clothing brand sponsorship of celebrities is not new in the fashion industry, it has been around for decades. Actresses attend film festivals and Oscars, and they are involved in brand sponsorship from head to toe, from makeup, clothing accessories, jewelry and other designated brands, or even cooperate with wear exposure generated by brand endorsements. The more influential the actress, the more brands she wants to sponsor, and the more high-end they are.

Pierre Cardin mainly makes ready-to-wear, not haute couture, and the clothes are mainly for the public, so Pierre Cardin does not sponsor celebrities, and no big stars choose Pierre Cardin to attend the red carpet ceremony. Now listening to Xu Wangqiu's suggestion, he feels that the idea of sponsoring stars is particularly good, China is now an uncultivated blank market, everyone is very unfamiliar with fashion, the brand of Pierre Cardin, and cooperating with excellent filmmakers can undoubtedly help Pierre Cardin make a name for himself in China.

Pierre Cardin said with a smile on his face: "Xu, you are the smartest young man I have ever met, and your vision is really good." If you come out to do business, you will definitely become a world-class tycoon. ”

Xu Wangqiu smiled and waved his hand: "I prefer to be an excellent artist than to become a rich man." ”

Pierre Cardin smiled and said, "I'm sure you're going to be a great artist." ”

"Thank you for auspicious words. Xu Wangqiu smiled, looked at Pierre Cardin and said seriously, "You are an expert in clothing, and you know that the current level of clothing and makeup in China is really backward." The films of our film export company are to be exported, and they are to compete with Hollywood, as well as national and regional films. If our costume and makeup level is far from that of foreign countries, we will be at a disadvantage when competing with foreign movies. So, we want to work with you to raise the bar in terms of clothing and makeup, and we're going to help Pierre Cardin spread the word, so it's a win-win. ”

Seeing that Xu Wangqiu said so sincerely, Pierre Cardin said, "Of course, I am willing to do such a thing. As long as you need help with clothing and makeup, you can come to me at any time, and you can also find Song Huaigui. ”

Wang Lanxi listened quietly from the side, and when he heard that Pierre Cardin was willing to provide costumes for export companies and actors, he was very happy, which was a solution to the problem of a generation of Chinese film delegations visiting abroad.

In the past two years, Chinese filmmakers have visited abroad and participated in more and more activities, and every time they visit abroad, the costumes of the actors are a headache. When attending some important events, the state will make suits for gay men and prepare cheongsams for lesbians. However, most of the delegations went out to borrow clothes from the clothing warehouse of the film studio.

For example, last year, the Beijing Film delegation went to Dongying to participate in the premiere of the movie "The Balance of Scales". In the entire delegation, Liu Xiaoqing was the only actress. She went to the Beiying costume workshop to borrow an old cheongsam for acting. The cheongsam had a hole in the chest that had been eaten by insects, there was another hole in the hem, and the slit in the cheongsam was also torn. Liu Xiaoqing thought of a way: the hole on the chest was blocked with a red flower, the slit was knotted, and the leather bag was invisible, and the hole in the hem could only be ignored.

The most embarrassing thing is the dinner party, where there are waiters at the door of every restaurant in Toying to take off their coats for the guests. When the members of the Chinese delegation gracefully handed over their coats to the waiter, the big characters "Beiying Clothing" printed on the coat immediately jumped into view, and most of the Dongying people who received the Chinese delegation were China experts and understood Chinese, and the embarrassment was simply needless to mention.

Every time the Chinese film delegation goes out, it will encounter such an embarrassing thing, but there is no way, now that the country is poor, it is impossible for the delegation to go abroad, so they will buy clothes for the actors. Now that Pierre Cardin is willing to provide clothes for the actors, it really solves the big problem. At least when Chinese actors go abroad to participate in some important events, they don't have to worry about having no clothes.

In fact, Xu Wangqiu proposed to cooperate with Pierre Cardin, in addition to solving the costume problem of the Chinese film delegation's overseas visits, the most important thing is to use the power of Pierre Cardin to improve the level of Chinese film costumes and makeup, and accumulate strength for the industrialization of Chinese films.

When it comes to film industrialization, the first thing that comes to people's minds is large-budget and large-scale production, and it seems that the dazzling special effects are industrialization. This is a particularly serious misunderstanding, the most important thing in film industrialization is the professional division of labor, leaving professional things to professional people to do, and the biggest obstacle to China's film industrialization is the lack of professional talents.

In later generations, there was a TV series called "Icebreaker", in which the plot of the song caused a lot of controversy, and the watch worn by the captain of the anti-drug brigade in the play was Vacheron Constantin. Some viewers scolded the director for being foolish, some viewers speculated that the captain was a black policeman, and some viewers analyzed that the prototype character became the manager of a regional telecommunications branch when he was young and had the money to buy Vacheron Constantin. In fact, the captain is not a black policeman, nor does he have the money to buy Vacheron Constantin, but he doesn't understand the props. According to the needs of the plot, the captain needs to wear a watch, and the props go to the market to buy. The props didn't understand the watch, so they bought a beautiful looking watch on the market and put it on the actor, and the result was a copycat version of Vacheron Constantin.

Such a phenomenon is particularly common in domestic film and television works, and the phenomenon of costumes and props goofs emerges in endlessly. The root cause of this problem is the lack of specialized talent. Anyone who knows a little about the domestic film industry knows that 70% of the lighting in domestic film and television works come from the lighting village in Henan, and many props are mainly from some villages in Hebei. These people have no professional film training, nor do they have strong enough professional skills, and they often follow acquaintances and find a little experience. Let them do general things, but if they haven't seen what they want to do, they can't do it at all.

In fact, making a movie is the same as doing an engineering project, which involves design, civil engineering, structure and other majors, which corresponds to the script, makeup, props and other links in the film shooting. If there are a large number of non-professionals in each link, the project is often a tofu scum project.

The most important reason why Chinese films are so bad is that from producers to directors, from lighting to art, there are a large number of people without professional skills, which is also the biggest obstacle to the industrialization of Chinese films. There are no professional skilled workers, and if you want to engage in industrialization, you are simply building a pavilion in the air.

The gap between Chinese films and foreign countries in the field of clothing and makeup is particularly large, because for a long time, there is not much freedom of dressing in China, let alone makeup, and rubbing a little Pechoin may be said to be a bourgeois habit. While France is particularly strong in the fashion sector, Paris is the fashion capital of the world. Xu Wangqiu hopes to cultivate professional costumes and makeup artists who can be in line with international standards through cooperation with Pierre Cardin, so as to improve the level of costumes in Chinese films.

Both sides were interested in working together, and both felt that it was a win-win situation, and Pierre Cardin's sponsorship of the export company and the actor was decided. Of course, the specific cooperation and operation still need to be communicated repeatedly until an agreement is finally reached.

After the cooperation was finalized, Xu Wangqiu chatted with Pierre Cardin. In a casual conversation, Pierre Cardin talks about the Maxim restaurant that he has just acquired.

At the end of the 19th century, a man named Maxim Gaillard founded the Maxim restaurant on the Avenue Royale in France. Influenced by the children of the aristocracy, the Maxime restaurant gradually developed into a club for the young people of Parisian high society, attracting dignitaries, business leaders and literary artists from all over the world.

In 1981, Pierre Cardin bought the bankrupt Maxim Restaurant for $1.5 million. After the acquisition of Maxim's restaurant, Pierre Cardin transformed it into a popular French restaurant, and Maxim was transformed from a mysterious, high-end brand to a popular brand, thus attracting a large number of ordinary people and bringing it back to life in a very short time.

Pierre Cardin looked at Xu Wangqiu and said seemingly casually: "What do you think of me opening a Maxim restaurant in Beiping?"

Although Xu Wangqiu has not seen the scenery of Maxim's restaurant in the 8 and 90s with his own eyes, he has at least heard of it. After Pierre Cardin came back to life at Maxim's restaurant, he didn't want to open a branch in another country, but to open a restaurant in China, which is really not something ordinary people can do, and he said sincerely: "I think other people will think that you are crazy when they hear this idea from you, and think that there is no market for opening such a restaurant in China." But I don't think you're crazy, I think it's a brilliant idea!"

When Pierre Cardin heard this, he said happily, "Do you really think so?"

Xu Wangqiu nodded and said, "Yes." At present, there are only a few Western restaurants in Beiping, including Lao Mo and Peace Hotel, and they all operate Russian food. If Maxim's Restaurant opens in Beiping City, it will be the only French-Western food in Beiping City. If you can do some cultural salons, then eating in Maxim will become a status symbol, and it will become a must-visit place for foreign embassy staff and new rich and noble. ”

Pierre Cardin laughed: "I think so too, the level of cooking of Russians cannot be compared with that of us French." If you open an authentic French restaurant, it will definitely be a big hit. ”

Song Huaigui glanced at Xu Wangqiu, Pierre Cardin told him about this two days ago, saying that he planned to open a Maxim restaurant in Beiping, and his reason was that there were very few Western restaurants in Beiping, and there was only Russian food, and if he opened a French restaurant, it would definitely be very popular. Unexpectedly, Xu Wangqiu also had the same opinion, this young man is really powerful.

Xu Wangqiu and they chatted while eating, and it took two hours to finish. Coming out of the Yuebin Hotel, Xu Wangqiu and the others walked along the alley, chatting as they walked. Walking to the mouth of the alley, Song Huaigui saw Zhang Ping, director of the Art Bureau of the Ministry of Culture, walking towards him.

Before becoming director of the art bureau, Zhang Ping served as department head and vice president of the Central Academy of Fine Arts. When Song Huaigui was studying painting at the Central Academy of Fine Arts, Zhang Ping was the head of the department. Pierre Cardin wanted to form a modeling team in China and needed a special venue to train the models, so they eventually rented a hall on the second floor of the Drum Tower. They were able to rent this place thanks to Zhang Ping's help.

Now that they meet Zhang Ping, Song Huaigui and Pierre Cardin naturally dare not slack off. Song Huaigui said with a smile on his face: "Teacher Zhang, where are you going?" Pierre Cardin also smiled and said in English: "Mr. Zhang, good evening." ”

Zhang Ping saw Song Huaigui and Pierre Cardin bowing slightly, and said lightly: "Hello." As soon as he finished speaking, he saw Wang Lanxi next to him, and immediately greeted Wang Lanxi respectfully: "Minister Wang, I didn't expect to meet you here." ”

Although Pierre Cardin didn't understand what Zhang Ping said, Zhang Ping's respectful attitude made him realize that something was wrong. Zhang Ping is a government official, is it necessary to be so respectful to the general manager of the film company? What is the situation?

Song Huaigui was completely dumbfounded, looking at Wang Lanxi dumbfounded, and said in his heart What is going on, isn't he the general manager of the film export company, how could Mr. Zhang call him minister?