Chapter 111 Sky-high advertising costs
Chen Dacang continued in Hangzhou, and after staying for a few days, he returned directly to Beijing, because the finals of the peak night of the show The Voice were held in the Bird's Nest in Beijing.
This can be said to be a very grand competition, and there has never been a competition held in such a large place as the Bird's Nest, which was specially built to host the Olympic Games in Beijing, and even in the whole world.
Zhejiang Satellite TV can also be said to have worked hard for the finals of the voice, and this competition held in the Bird's Nest can be said to have spent a lot of manpower, material and financial resources, and the preparation time alone will take about three weeks.
However, although the Voice program is deep in the shady turmoil this time, your father is your father, these things were quickly suppressed, and the program team announced that Chen Dacang was the ultimate champion, which is what people are looking forward to, so there are not too many people to worry about it.
Moreover, the ratings of the Voice program group directly broke 2 in the last championship competition, and even reached 2.3 at one point, which can be said to directly break the record of variety show ratings in recent years.
This kind of awesome ratings can only be seen in the past when variety shows were not developed, and even things like mobile phones and computers were not popular, and there were only a few TVs.
In today's era of rapid information development, people have mobile phones, computers, and all kinds of dazzling TV programs.
Therefore, the ratings of a variety show can break 1 in the first year of the year, which is already very, very good, and it can reach about 1.5, which is basically the trump card program in variety shows, and the program whose ratings can break 2 has basically not appeared in the past few years.
So when many people knew that the ratings of the show The Voice broke 2, many people could be said to have dropped their jaws in shock, they simply never expected that the ratings of variety shows could break 2 in recent years, and even reach 2.3, which is simply a day Teddy.
Anyway, this time Zhejiang Satellite TV is making a lot of money, and the advertising cost of various commodities alone is no less than hundreds of millions.
There are even many advertisers who are very excited to see the ratings of the Voice program after seeing the sky-high ratings of the show, hoping that their products can appear in the finals of the final peak night.
The battle for the champion within the mentor is already so fierce, not to mention the finals of the final pinnacle night, what kind of unnatural ratings should the ratings reach at that time?
Just thinking about it is enough to make people's blood boil.
And Zhejiang TV and the Voice program team are even more happy, there are so many advertisers who have to advertise on their program, how can they not be happy?
In the end, because there were too many people coming, an auction was held directly, and the advertisements were put up for their own bids, and the highest bidder was the winner.
When the final auction results came out, everyone was completely shocked.
Before the show starts, 10 seconds of advertising is 10 million, which means that 1 second is 1 million yuan, which is an absolute sky-high price.
At the end of the program, the advertising fee for interstitial advertisements was also not cheap, and it had directly come to 800,000 yuan per second.
When the results of the final auction price came out, many people were shocked, knowing that the show The Voice is very popular now, but they didn't expect it to be so popular.
You must know that Mango Channel, who has always been known as the overlord of ratings, has never charged such a high advertising fee.
At this time, many TV stations can only envy and hate Zhejiang Satellite TV, who let people have such a good voice program, the key is that this special one can make money too much, this is even more profitable than a money printing machine.
Chen Dacang had just returned to Beijing when he met Arowana and Lin Tao to pick him up.
Seeing that there was no scene of many fans coming to congest and pick up the airport in groups at the wide airport, Chen Cannon was not only a little disappointed, it seemed that he was too low-key, and even the fans didn't know that they had returned, so he must be high-profile next time.
Chen Dacang had just gotten off the plane when he was taken to a restaurant by his two brothers to pick himself up and wash the dust.
However, he still misses the feeling of drinking beer on the side of the road before, but now he can't go back, and now if he sits on the side of the road and drinks beer again, the consequences are unimaginable.
So a few people could only find a restaurant separately and ask for a private room, before coming, the meals here have been served, and Chen Dacang has just sat down to be able to eat, which feels cool.
"Cannon, you are really promising, now you have become the most popular rookie singer in the entertainment industry, I have long known that you kid will be awesome in the future, but I didn't expect to become so awesome so soon.
Some of my friends around me have been talking about how awesome Chen Cannon is all day long, and I told them that you are my brother, and they still don't believe it, it's just a cat!
Come on, don't talk about it, our brothers haven't seen each other for so long, let's do one first!" said Arowana with a bold face.
When Chen Dacang saw such familiar faces of the two brothers here, he immediately felt that his heart was hot, and he also picked up his wine glass and drank a few glasses with his brothers.
"Cannon, don't you know, now the dormitory where you used to live, there are many students from the film school who come to visit it every day, saying that they want to go over to see the place where you used to live and feel the breath of life you once had......
When I first told you that you were my brother, they didn't believe you...... Eventually, they finally believed me, and they gathered around me one by one, demanding that I tell me something about your past...... Thanks to you, I also felt the feeling of being surrounded by a group of beautiful women. Lin Tao also drank a few glasses of wine at this time, and said with a blushing face.
For him, an otaku, it can be said that he has never seen so many beautiful cuties, except for those who have seen them on his computer, and the cuties in the computer are more open and enthusiastic.
Chen Dacang drank a few glasses of wine, and also felt that his whole person was floating, and here he found a very familiar feeling, he liked Beijing very much, not because this is the prosperous city that everyone yearns for, but because there are such lovely brothers here.