Chapter 444: Who Believes Who Is Stupid?
Many of Chen Minhao's fans are social elites, and they don't have a lot of time to spend every day to brush data for Chen Minhao like the student party.
These fans are so busy with their work and careers that they can only express their love for Chen Minhao in one way - spend money.
But Chen Minhao's endorsements are too few, so this part of the fans has money and nowhere to spend, and their big knives have been hungry for a long time.
Therefore, when the news of Chen Minhao's endorsement of Valentino was announced, these fans seemed to have found an outlet for catharsis.
Although Valentino's products are a bit expensive for many fans, many people still decide to grit their teeth and support Chen Minhao.
The essential purpose of every brand to spend money to find someone to endorse is to increase sales.
A brand spends a lot of money to find a celebrity endorsement, but if the star can't drive sales, the star will inevitably be looked down upon.
Fans hope that Chen Minhao can straighten his waist in front of the brand, and he is also strong and straightforward, and they also hope that Chen Minhao's endorsement contract can be upgraded next year.
Chen Minhao's fans fight.
Those who have money contribute money, and those who don't have money contribute to make data.
Zhang Mingyuan, an executive of Valentino Huaxia District, smiled happily after looking at the latest sales data and Weibo popularity, as if he saw the promotion channel beckoning to him.
Zhang Mingyuan immediately summarized several core data and sent it to Valentino headquarters.
After receiving the data, the first reaction of the senior management of the headquarters was not surprise, but asked another senior executive in Huaxia to verify the accuracy of the data.
Because the data is so good that it makes people a little skeptical that it's true.
After Valentino's headquarters repeatedly confirmed that the data was accurate, several high-level executives quickly held a small meeting and came to two conclusions.
First, the decision to select Chen Minhao as the spokesperson of men's clothing in Huaxia District is very correct, but not correct enough.
When Chen Minhao and Chanel approached, they quickly took down Chen Minhao, which was very good. But judging from market feedback, the contract for Chen Minhao to be just the spokesperson of Chinese men's wear is a bit low.
Second, Huaxia's market potential may be much greater than expected, and Valentino can use Huaxia as a driving force for the company's performance growth in the next three years, so they need to increase their investment in Huaxia.
After Valentino came to these two conclusions, he immediately made a decision and promoted Zhang Mingyuan.
He was promoted from Director to Vice President of Greater China, where he was responsible for marketing, brand communications, and overseeing Valentino's key partnerships and government relations in Greater China.
The day after Zhang Mingyuan was promoted, he received two instructions.
First, Chen Minhao's endorsement contract cannot be changed overnight in a short period of time, but some resources can be tilted towards him, so as to ensure that Chen Minhao will renew his contract next year.
Second, look for female stars who are on par with Chen Minhao in the Greater China Region, and serve as the spokesperson of Valentino in the Greater China Region together with Chen Minhao, and the two will jointly leverage the growth of Valentino in the Greater China Region.
When he received this instruction, Zhang Mingyuan had just moved to a new office.
He stood by the window and looked out at the scenery.
Zhang Mingyuan's heart does not have the pride and ambition that others imagine, and his heart seems to have been beaten by this society, and he is very helpless.
Zhang Mingyuan really wanted to burst into foul language: "Where the can I find a female star on a par with Chen Minhao?"
.........
There are no secrets in the fashion world.
After Chen Minhao endorsed Valentino, Valentino's performance growth, as well as Valentino's adjustment in the Huaxia District, were soon learned by several big names at the same level as Valentino.
There are no fools in the fashion circle, and Chen Minhao currently cooperates with not many brands.
Therefore, Chen Minhao suddenly became the object that every brand wants to cooperate.
But because of the preventive injection that Mr. Wu Yue took in advance last time: big names like more dedicated spokespersons.
Kang Hui turned down one brand after another invitation to cooperate.
The first few refusals, Kang Hui was a little reluctant in his heart, but in the end, reason prevailed.
But after rejecting a lot, Kang Hui actually felt a hint of happiness from the refusal:
I should be the first agent who can refuse so many brand cooperation in a short period of time, and I should be the first in the whole of Huaxia.
.......
Some rejoice, and naturally some grieve.
Burberry office building.
Brand Director Anna has a sentence in her heart, and she doesn't know whether to say it or not.
Chen Minhao was originally an ambassador for Burberry, but at that time, she herself thought that Chen Minhao had low exposure, so the two sides terminated the cooperation.
Since then, all the glory that Chen Minhao has achieved has become a thorn in Anna's path forward.
And Chen Minhao's becoming Valentino's spokesperson is bad news for Anna.
After Chen Minhao endorsed Valentino, the rapid growth of Valentino's performance was a lifeline for Anna.
The more successful Chen Minhao is, the more inaccurate Anna's vision becomes.
At the bi-weekly meeting of Burberry's global executives, some people have begun to question why Huaxia terminated its cooperation with Chen Minhao in the first place.
In every company, there are always people who have to take the blame for the wrong behavior.
Anna didn't struggle too much, because she knew it was useless, and she volunteered to leave her job for family reasons.
Lucy, vice president of Burberry China, admired Anna's intellect, and she repeatedly "retained" and finally agreed? Anna leaves.
Anna's departure process went quickly.
Two weeks later, when she had completed the handover and had gone through the resignation procedures, she put her personal belongings in a cardboard box and left the company building with the cardboard box in her arms.
Anna looked up at the sun in the sky and felt that it was a little harsh.
How she wished that she could be reborn in a game, before she ended her cooperation with Chen Minhao.
Just when Anna fell into a fantasy, Zhang Jianzhang also put down the last piece of the puzzle in the whole puzzle.
Although it took longer than previously planned, Zhang Jianzhang still succeeded in getting Tian Xiang.
Tian Xiang will "voluntarily" withdraw from Shenmeng Brokerage Company, and the shares in his hands will be repurchased by Shenmeng Company.
Zhang Jianzhang's office.
Tian Xiang lit a cigarette, took a deep breath, and said, "Actually, the last time you told me that you came to get Chen Minhao and reassured me, I knew that you were lying to me." ”
Zhang Jianzhang didn't say a word, he also took out a cigarette from the cigarette case, put it in his mouth, and lit it.
Tian Xiang spit out a smoke ring and said: "Even if you are an actor now, your lying expression is the same as when you said more than ten years ago that you didn't eat a boxed lunch and went to the restaurant." ”
Zhang Jianzhang was originally sitting in the boss's chair, facing Tian Xiang.
After hearing Tian Xiang's words, the corners of his eyes twitched, and he wanted to say something, but in the end he didn't say anything.
He kicked his feet on the ground and turned himself around, facing out the window instead.
Zhang Jianzhang did what he thought was right, and he didn't regret it at all.
But he just didn't know how to face Tian Xiang.
Tian Xiang quietly smoked a cigarette, turned around and left.
Zhang Jianzhang told himself a sentence again and again in his mind, as if he was hypnotizing himself:
"Real emotional management is to be able to quietly complete the work and things at hand when facing major emotional changes, not to be dominated by emotions, and to solve and deal with one's own heart. ”
Zhang Jianzhang maintained one action for a long time.
It was only when it was completely dark that he slowly stood up.
He dialed Chen Minhao's phone and said in a slightly hoarse voice: "Are you free this weekend? We can sign a contract for an equity exchange." ”
In fact, Chen Minhao's first step after returning from France was to register a company.
Chen Minhao originally thought that the process would take a long time, but he did not expect that the Kyoto Market Supervision and Administration Bureau was implementing the "e-Window" to handle business.
Chen Minhao first went to the company in the morning to verify the name, and then submitted materials, but he did not expect to be issued an electronic business license on the same day, and other matters were also completed the next day.
The name of Chen Minhao's studio is called "Heming Chen Minhao Studio".
This naming method of "company name + person name + studio" is more common.
The reason why artists like to register a studio rather than a registered company. The reason is simple: a studio is what people call a sole proprietorship.
The sole proprietorship registered to the tax green space can be reasonable and legal tax avoidance.
The reason why the studio is called Crane Ming is taken from the "Book of Songs" in "Xiaoya Crane Song", "The crane sings in Jiugao, and the sound is heard in the sky." ”
Chen Minhao hopes to use the word "crane song" to motivate himself to continue to move forward towards the goal of global superstardom.
Although Kang Hui and Wu Xiaoshuang thought that the name was not foreign enough and not international enough, they did not disappoint the interest when they saw Chen Minhao's enthusiastic appearance.
Therefore, when Zhang Jianzhang called Chen Minhao, the legal person chapter and company chapter of Chen Minhao's studio were ready.
Although Chen Minhao graduated from the law department of Imperial Capital University in his previous life, he was very cautious about this contract.
Not only did he read the contract twice, but he also hired two lawyers from the law firm to help him check the contract.
After repeatedly confirming that there is no problem, both parties sign and seal.
Shenmeng Brokerage Company holds 25% of the shares of Heming Chen Minhao Studio, and Heming Chen Minhao Studio also holds 25% of the shares of Shenmeng Brokerage Company.
In the afternoon of the same day, Chen Minhao's studio official Weibo posted a Weibo:
"Hi, hello fans. The studio exclusive to @陈敏昊 officially set sail today.
"Chen Minhao's studio and Shenmeng brokerage company decided through friendly negotiation to officially end the cooperative relationship from now on.
"In the past cooperation process, Shenmeng Agency has given great help and support to Chen Minhao's acting work, music career, business activities and other work. Mr. Chen Minhao expressed his heartfelt thanks for this. At present, the relevant work has been handed over, and will be operated independently by Chen Minhao's studio. ”
Chen Minhao then forwarded and commented on the two words "business".
Idols are finally independent portals!
Chen Minhao's fans are very happy and excited!
Stars from talent shows, the brokerage contracts they sign are often harsh.
In general, it is difficult for them to get together with the company.
The little buns were originally very worried that when Chen Minhao terminated his contract with Shenmeng Brokerage Company in July, he was pitted by Shenmeng, but they never expected that Chen Minhao would terminate the contract ahead of schedule.
Chen Minhao swiped his mobile phone Weibo and asked with a blank face: "Why do fans be so happy when I terminated the contract with Shenmeng? I feel that they are even happier now than when I won the endorsement before." ”
"Maybe your fans have some misconceptions about you. Wu Xiaoshuang opened his mouth and said: "This is the legendary fan filter, they think that you are the male version of silly Bai Tian in life, smart and talented, but you have no scheming, and you are a little natural." So I'm worried that you'll be pitted by the gods. ”
Why is Wu Xiaoshuang so clear?
Because he used to be a fan of Chen Minhao!
And now that they have been working together for so long, she is like peeling an onion, peeling off Chen Minhao's heart layer by layer.
Not only was she sad and crying, but she also found that Chen Minhao's heart was black.
Chen Minhao fell into the well, hit the snake and hit seven inches, and the skills of throwing the pot are all full marks.
But the happiest is the male star of Shenmeng Agency.
Everyone's heart is full of beautiful visions for the future: the first brother of Shenmeng is gone, maybe I am the next first brother.
After all, there are no tigers in the mountains, and monkeys are kings.
Uh, no.
After all, the prince and the first brother, would you rather have a kind?
.......
A day later, there was a grapevine in the company that Chen Minhao would replace Tian Xiang as a shareholder of the company.
The attitude of all to this news is very unanimous: who believes and who is stupid!
Global superstars start as trainees
Global superstars start as trainees