Chapter 468: The Role of Resources
The release of "Me and Him" chose a point in time before the start of the summer season, which was decided by the company's consideration of avoiding some competition, and to a certain extent, it also means that everyone's expectations for it are not so high.
Li Zaoyu's Li Zaoyu in "Charlotte's Troubles" impressed the audience early, and it is not a difficult thing to accept to straighten her up as the heroine, but many people in the company feel that even if the performance of "Me and Him" changes the boss, uh, the right-hand man Chen Ruoqing is not easy to play well.
One person supports a play in a small space, and there is no second actor in the whole process, only the phone, expression, movements, and him on TV.
It's hard, it's not easy.
However, the word-of-mouth performance after the release was really unexpected.
"After watching the whole movie, I didn't even know what the main character's name was...... She is just a woman, quite ordinary and ordinary woman, I don't know why, I didn't cry when she was fired, I didn't cry when my parents called, and I had a sour nose when she was watching the pictures on TV. ”
"The art film produced by Beijing Blu-ray, the theme is a contrast between ordinary and extraordinary when you look at the name, but after watching the premiere completely, this contrast is a little worse, and it is still more focused on Li Zaoyu. ”
"From one of the most hilarious roles in "Charlotte's Troubles," a record-breaking commercial film, to the heroine of a new form of art film, Li Zaoyu's choice is very bold, and although I have no interest in this film, I am still willing to contribute a movie ticket to Li Zaoyu's choice. ”
"Xia Yan + Li Zaoyu and Gan Jing and Chen Ruoqing as the supporting actors, this lineup is enough to support a commercial film with a very good box office, however, the interpretation of art films is worthy of respect. ”
"My perception of Li Zaoyu has changed dramatically. ”
"Me and Him" was released for two days, and the audience's feedback was not bad, and the scores of several film and television forums were also more than 7 points, and its box office on the first day exceeded 20 million, and the box office immediately fell below the integer mark the next day.
In terms of word-of-mouth for art films, it's okay.
In terms of box office, small productions can already guarantee a return on investment.
However, a week after the film's release, reviews suddenly took a sharp turn for the worse, not only in film and television forums, but also in media coverage.
"The independent film of Beijing Blu-ray suffered a Waterloo, and the box office on the first day was nearly 100 million different from the previous work. ”
"The commercial film was successful, but the Beijing Blu-ray went astray. ”
"The combination of the actor and the actress cannot add color to Li Zaoyu. ”
"From Li Zaowan, who resounded all over the country, to Li Zaoyu, who was bitter and tearful, the road of art films is difficult. ”
The report of the entertainment media interprets the situation of "Me and Him" from another angle, and such skillful brushstrokes make Gan Jing who sees the report sigh with emotion, which is really familiar.
In two days, the ratings of the film and television forums generally fell by 1 point, only the performance of the [Film Talk] forum was slightly better, and more importantly, the media's analysis of Li Zaoyu was only incidental, and the direction they aimed at was mainly based on Beijing Blu-ray.
Has Beijing Blu-ray not independently invested in the production of movies?
Of course, "Charlotte's Troubles", the movie that made the company a lot of money, was a solitary meal.
But the reporter's pen intentionally or unintentionally ignores this problem, just from "Infernal Affairs", "Kung Fu", "Infernal Affairs 2" and other works to sort out the development of Beijing Blu-ray, and what I want to prove is one thing, Beijing Blu-ray is not so strong.
Gan Jing felt that this argument was insignificant, but the company held two meetings in succession and still believed that it should be clarified and counterattacked, public opinion sometimes does not work, and sometimes it can have a very important effect.
For example, the consideration of cinema scheduling, for example, the contact of official resources.
Comparatively speaking, the latter is more critical.
In addition, this kind of thing may also affect the commercial endorsement value of the actor, which is a benefit that will be lost if there is no peace.
In the second week of the release of "Me and Him", the public relations department of Beijing Blu-ray launched a counterattack, from [above] to the forum, from the forum to the media...... However, the effect is not outstanding.
After all, Beijing Blu-ray has not been established for a long time, and it cannot be compared with the influence of those film and television giants, it is a channel that is not easy to grasp if it is rich, intertwined and deep-rooted.
Gan Jing witnessed such a situation, and after waiting for two days without seeing a significant improvement, he asked his agent: "How is Li Zaoyu's condition?"
"Zao Yu is very good. He Yue cleaned up the reports from all parties that the boss had read.
Gan Jing frowned: "Really, is she sad, is she crying?"
"Her name is Li Zaoyu, and she doesn't make Li cry, Brother Gan, isn't this scene running for the box office? What is she crying about?" He Yue said with a smile.
"That's not bad, it's still a little bit of an improvement. Gan Jing was a little surprised, but also a little relieved.
Zao Yu said that if she wants to cry, she will wait for the next commercial film to cry, and the film did not make the company lose money, she is quite confident. He Yue continued, "I think so too, you can't blame Zao Yu for the attacks of some companies, Brother Gan, are you right?"
Gan Jing smiled slightly, keenly aware of some subtle emotion of the agent, and asked, "Someone said that Li Zaoyu is to blame?"
He Yue hesitated slightly, but still nodded: "I heard someone in the company say this." How unfair, Zao Yu is not Brother Gan, if she is the chairman of Beijing Blu-ray, then she is leading in the wrong direction, no matter how you say it, Li Zaoyu is like playing in "Me and Him", she is just an ordinary actor. ”
"It's kind of interesting. Gan Jing didn't specify his exclamation, thought for a while, and asked, "How about the activities about 'love letters' on the [picture above]?"
He Yue calmed down her emotions and commented: "The publicity of the love letter and the attack of the media are simply two days of ice and fire, very prosperous and very hot, I read the various comments of the media on Blu-ray and Zao Yu and then look at the activities in [the picture above] I really think that Blu-ray is two companies." ”
Gan Jing's head: "[Above] is an emerging platform, the media is an old resource, the two sides are different, and it is not easy to think about this and the other. ”
He Yue was thoughtful, and after a while, she couldn't help but ask: "Brother Gan, many people say that it is Xinyu who started it, do you think it is them?"
"I don't know, maybe there are people who take the opportunity to sow discord, maybe their hearts are dirty. Gan Jing shrugged, "It's better to do something to solve it." ”
"How to solve it? Director Zhang's counterattack has little effect. He Yue was a little worried.
"It depends on the effect of resource pooling. Gan Jing just wanted to continue talking when he saw his lovely neighbor, and he got up to greet him, "Xinxin, how are the concert preparations?
Xie Xin looked inexplicable: "Hmm, it's good." ”
"Eh, you know that Li Zaoyu's new work has suffered a lot of criticism recently, right? That child is very fragile in her heart, she cried several times, her eyes were swollen when I saw her last time, and the endorsement was postponed. "I just want to do something to ease her mentality, what do you think of letting her go to the concert for a walk?"
Xie Xin hesitated.
Gan Jing sighed quietly.
"Okay, we're having fun anyway. Xie Xin agreed, and she also saw media reports, and what Gan Jing said was not wrong.
Gan Jing nodded with satisfaction, turned to He Yue and said, "Isn't this getting better?"