"In the first stage, the lottery activity, fans forward the news of the event, and they will have the opportunity to be drawn and get free tickets, with a total of 100 people.

This stage is our marketing and publicity period, and the specific number of winners will be adjusted according to the actual publicity effect, but judging from the popularity of the self-media and the film itself that we currently have.

The number of participants will be high, and the speed and effect of the spread will be very good.

In the second stage, online tickets are purchased at 50 yuan for ordinary tickets and 200 yuan for VIP area tickets.

Different fares meet different consumer groups and consumer psychology!

If the first phase of the event is as expected, tickets for this phase should sell out easily and demand will definitely outstrip supply.

That's when we start the third phase.

Those who can wait until the third level are basically true love fans.

At this stage, there is only one way to get tickets, buy peripheral products in the online store for 298 yuan and get free general tickets, and spend 1,000 yuan for free VIP area tickets, we claim that only the first 100 people can get it, increasing the sense of urgency.

Imagine if you really want to participate in this offline event, but you haven't been able to get tickets before, you will be very anxious at this time, so it is easy to make impulsive purchases. ”

"Mr. Hou, I have a small question, that is, will our VIP area tickets be a little expensive, and there are a lot of ordinary tickets, and the third stage of the consumption threshold is also a little high, I am worried that it will affect the effect of our activities!" someone questioned.

Hou Zhengyu paused and continued: "Well, we also consider this, but the design of this activity plan is designed according to the consumption psychology of the new generation of consumers after the current consumption upgrade.

Nowadays, some particularly petty bourgeois restaurants or dessert shops are very expensive, but they are more likely to become popular, and even become Internet celebrity stores.

Those Internet celebrities, young girls also like to take the initiative to post the check-ins of these stores to help spread the word.

In fact, in the final analysis, it all comes from the invisible class division psychology at work.

In recent years, the country is in an explosive stage of class division, the national economic level has improved in the past ten years, the gap between the rich and the poor has gradually widened, and invisible classes are also emerging, the middle class, the high class, is the class that many people yearn for.

In the past, it was relied on money to simply and rudely divide the hierarchy.

I drove a luxury car and bought a famous watch, but now the class division is not only money, but also taste and literacy.

Only money has no taste, that is called a local tyrant, no matter how rich he is, he can't get on the stage, and it is not the pursuit of the public.

More wealthy people no longer rely solely on money to divide classes, that is to say, simply buying brand-name clothes, brand-name watches can no longer meet the needs of class.

Those who have money and taste will have a more refined lifestyle and habits, such as going to that kind of petty bourgeois restaurant to eat, going to afternoon tea, traveling, going to the play, going to the musical, and so on.

And those who are in the middle of the situation, trying to squeeze into the middle class circle, will often follow these people's habits and consumption concepts, but also to travel, follow the drama, and will go to the sun, in order to prove that they are in this circle and the needs of the class.

"And what we want to earn is the money of this part of the people, who have a certain amount of spending power, and are very willing to pay for these consumption that can highlight their class!"

Hou Zhengyu has a very thorough analysis and understanding of the current consumer groups, or the target customer groups of his inn, and his words also make Li Yang full of confidence in this event.

"Well, that's good!" Li Yang nodded, "But I have a question, what if a customer buys our goods and gives him a ticket, what if he returns the goods, after all, it is now seven days without a reason to return!"

"That's right, so we set the rules, the tickets will be automatically sent to the user's mobile phone after confirming the receipt!

"Well, that's reassuring!" Li Yang said.

"At present, we plan five events in the first phase, aiming to achieve online sales of more than 800,000 yuan, on-site sales of more than 500,000 yuan, ticket revenue is expected to be at least about 200,000 yuan, and other income is more than 50,000 yuan, and the total cost of this event is less than 100,000 yuan, and we will also seek cross-industry cooperation to share our activity costs!" Hou Zhengyu continued.

"Okay, let's do it according to this plan, and when the summer vacation is over, I'll give you a bonus!" Li Yang said with a smile.

As soon as everyone heard the bonus, their eyes immediately lit up and they were full of energy.

The next day, the activity began to be implemented according to the plan, and the first phase of the activity quickly became popular with the help of the popularity of the movie, and even entrenched on the Weibo hot search list for a long time.

Tickets for the second phase sold out in almost 10 minutes.

At present, less than an hour after the third phase of the activity began, the sales volume has exceeded 600,000, which is even better than expected.

In the office, Li Yang, who was reading the activity report sent by Hou Zhengyu, suddenly received a reminder from the system.

A dialog box pops up in front of me, which reads: The third service object has been confirmed, please confirm with the host.

"The third client?"

Li Yang almost forgot that he still had a challenge to complete.

He immediately glanced at the guest's message.

Name: Anne

Gender: Female

Age: 17 years old

Again, the task information is so streamlined.

"Only seventeen years old?" Li Yang was a little surprised, he didn't expect that the target of this mission turned out to be a girl, and it seemed that the name was still a foreign child.

However, when Li Yang retrieved the customer information, he found out that this girl named Annie was from Huaxia.

But looking at the photo, it should be a mixed-race child, very delicate, and a girl with a score of over 90 points, and has now joined this mountain beauty club.

She checked in at noon today......

"20 days??" Seeing this girl's booking information, Li Yang was a little shocked, a 17-year-old girl, directly booked a room for 20 consecutive days, although only two or three of them were booked stargazing rooms, and the rest were basically tent hotels, but the cost of these 20 days was not low.

You know, the current hotel prices have increased by 30% to 50%.

"This is a child of a rich family!" Li Yang sneered, but what made him wonder was why this girl came to move in alone, without family and friends, and the family wouldn't be worried after twenty days of coming out?

And according to the service objects previously released by the system, this time it is definitely not just because the girl has been staying for a long time that she was selected.

There must be some untold story about this girl.

Li Yang called up the monitor near the tent hotel where the girl was staying in the system, and planned to observe the girl first, get to know her first, and see if he could find a suitable entry point to provide her with better services.

And he can't go back to the hotel immediately in the past two days, and the girl will stay for a long time, so he is not in a hurry, it is better to know himself and his opponent first.

......

[I wish you all a happy new year, Lao Qi has given everyone a New Year's greeting, the epidemic has been more serious recently, Lao Qi hopes that all brothers and sisters can be safe and healthy!]