645. Ogilvy's small actions
"I'm ready to get her online in May. ”
Mike said.
He also took into account the vacation time of middle school students in the United States, and the summer vacation is about the end of May, which is two to three months long, which is the best time to promote the game in theory.
Game users must face middle school players, which is inevitable, because middle school students already have a certain amount of spending power, and this group is the most dynamic, and if it is cultivated, it can also cultivate the next echelon of users for the entire company. As for adult users, the question of time is not important, because adults don't have such a long vacation, and theoretically it doesn't matter when the game is launched, after all, people who are willing to play are willing to play no matter what, and they have to play whenever they have time. If you don't want to play, it's useless for you to press his head, and people just don't play.
"May Launch......
Zhou Fangyuan calculated the time slightly.
It is unlikely that foreign games will be launched at the same time, and there are several very important things to do if foreign games want to enter China, the first of which is to submit them to the relevant national departments for review, which is the road that all games must go through, whether it is a domestic game or a foreign game. The second is sinicization.,The workload is also extremely large.,The content that needs to be translated in the entire database is simply massive.,It's not a day or two that can be done.。
Zhou Fangyuan calculated the time, originally he thought that the game would be launched at the end of the year, but when it arrived in China, it would have to be next year.
But now it seems that it should be very likely to be successfully launched this year.
Then the preparations will begin immediately.
"Let's go through the procedure, sign the agency contract first, and I will arrange the domestic distribution work. ”
Zhou Fangyuan thought about it and said.
"That, boss ......"
Mike suddenly stopped talking.
"What's wrong?"
Zhou Fangyuan looked at him suspiciously.
"In fact, there is a Chinese company that wants to represent this game ......"
"You know ******** OSS?"
Mike was visibly surprised.
Zhou Fangyuan didn't say anything.
Of course he knew, how did Ogilvy die in the previous life, how hard he worked before he died, he still didn't know?
Ogilvy Electronics, whether in the previous life or in this life, is an absolutely unavoidable name in the gaming world. Let's put it this way, the roots of China's e-sports industry are actually planted by Ogilvy Electronics, and the emergence of the first batch of e-sports players is actually inseparable from Ogilvy and Mather, but why is no one missing them when Ogilvy is finished? It's very simple, Ogilvy's vision is too short-sighted.
In the original time and space, all the Blizzard games that Ogilvy originally represented were actually blessed by the heavy treasure of Blizzard Battle.net. At that time, Blizzard's battle network was still relatively rough, but the functions were basically complete, and Huaxia was not a separate region at that time, it was linked to the world. However, unlike other parts of the world that have become accustomed to the online mode of Blizzard Battle.net, Huaxia Network was still in a very backward state at that time, and the group of netizens was just beginning to develop.
You must know that the earliest dial-up Internet, the network speed is 56kbps, when the original time and space "Frozen Throne" was released, everyone was considering upgrading to 512kbps, such a network environment has led to the fact that many people cannot use Battle.net to connect with foreign players, and therefore until the end they may not know that in fact, the genuine game of the "Warcraft" series is with the CDKEY that Blizzard attached.
Ogilvy's approach at that time was not to put this cdkey and the game disc together, but to take it out separately and put it on its own website, if you buy the genuine game, you can go to Ogilvy's website to redeem this serial number. However, it is clear that at that time, Chinese players did not have a high demand for the Internet, and at the same time, everyone's awareness of the Internet was not in place, so many players did not get this serial number until the end.
But all players need to know the fact that in the genuine game, the most valuable is the account that can log in to Battle.net, and its value even exceeds the game itself.
And through this method of stealing beams and changing pillars, Ogilvy has gained a lot of benefits from the crowd. However, the good times did not last long, as everyone's network awareness increased, many people began to want to redeem the serial number, and then Ogilvy began to re-release the previously redeemed serial number, and did a multi-sale operation, which can be said to be very exciting, well, very fucked up.
Therefore, many players who bought genuine games back then found that their serial number had been used when they were ready to redeem it, but everyone didn't know how to solve it. Even if a player comes to the door, Ogilvy will use a system delay to send away the one that can be used.
On the other side, the V club is the same, the "Half-Life 2" of the year will come with the steam key with the game, although the steam of the year was not as popular as Blizzard Battle.net, and it was far less powerful than the future, but Ogilvy did not let go of the opportunity to operate in the dark. Ogilvy also turned CDKEY into a redemption code, and those who did not have a network, or a bad network, lost the opportunity to get CDKEY, and Ogilvy took the opportunity to secretly leave the CDKEY that was not redeemed for later use.
From here, it can be seen how short-sighted Ogilvy is, they may not have thought that the network developed so rapidly, everyone quickly discovered the problem of cdkey, and there were more and more reactions on the network, and finally led to V and Blizzard both learned about it, and the senior management of both companies was very angry and directly cut off Ogilvy's domestic agent. Before the cooperation was completely stopped, Ogilvy's logistics director took away more than 30,000 serial numbers at one time, and also established a company that sells Ogilvy games-Yi Force.
They claim to take the goods from Ogilvy but sell them for half the price of Ogilvy, which is why many players have bought a 30-dollar Warcraft with CDKEY.
Ogilvy and Mather is purely a model of self-inflicted sin that cannot live, and if you do not do it, you will not die.
Now in this time and space, Ogilvy lost the agency right one step earlier, because of the emergence of distant games, directly bought Blizzard's shares, Blizzard now belongs to Zhou Fangyuan, Zhou Fangyuan must let Blizzard cooperate with his own game company.
It doesn't matter who Blizzard cooperates with, it's actually the same with whomever you work with, and when Mike saw Zhou Fangyuan's Internet café management system, he realized that this was a good channel, and he was happy to cooperate with Zhou Fangyuan. They have cooperated well, this is to leave Ogilvy behind, but fortunately, Ogilvy still has a V club in his hands, and he can continue to engage in his method of collecting money.
Now they still want to come over to represent Warcraft? Do they really not know how to write the dead word, or are they so blind that they think that Blizzard will still hand over the agency to them in this situation?
"Refuse it, this company has no value to work with. ”
"Yes, but they said they wanted to represent World of Warcraft over there......"
"Huh?"
Zhou Fangyuan raised his eyebrows, "I remember, Blizzard's other games should have publishers in Dumb Bay, right?"
"Yes, it was Zhifandi who was publishing our games before. ”
"Now ......"
"It's as if Ogilvy bought a stake in Zhifandi. ”
Mike is also not very sure, as a game developer, he is not good to ask, and there is no need to ask, the reason why he asks a few more words is also worried that Ogilvy will take the trick played in the mainland to Dull Bay to operate. But think about it, it shouldn't be, it's already caused a lot of trouble before, and it is thanks to Zhou Fangyuan's intervention that he took over the agency, and by the way, he also took over the problem of cdkey, otherwise if it really breaks out, Ogilvy is afraid that it will be able to tear the angry players alive. Now Ogilvy and Mather obviously want to make a comeback, and if they are still so unwise, then there is really no help.
"What do you think?"
Zhou Fangyuan looked at Mike.
This matter involves Blizzard's operation, he can't just check his hands, when he first bought Blizzard's shares, he made it clear, saying that he would not interfere with Blizzard's operation, if you look at it this way, in fact, Blizzard wants to give the game to whoever it represents, and there is no need to say hello to him Zhou Fangyuan. That is to say, the mainland has already decided that it must be a distant game, and this contract is valid for decades, so it can guarantee the rights and interests of distant games in the mainland. But that's all, if Blizzard wants to delegate the agency of Hong Kong, Macao and Taiwan to Ogilvy, it is completely reasonable, reasonable and legal, and Zhou Fangyuan can't stop it.
Fortunately, Mike was also frightened by Ogilvy's previous actions, so now he obviously looks a little lacking in confidence.
"I'm not sure, Zhifandi is a good company, we have been working together very well, and now Ogilvy wants to represent the World of Warcraft in Hong Kong, Macao and Taiwan, but Zhifandi doesn't say anything, so I think they have actually merged together. If it were just Zhifandi, I would have given them the agency of the game directly, but if it was Ogilvy...... I'm not sure ...... either"
"Then you think about it again, in addition, no matter which company you cooperate with, the contract must be as good as possible, and all the rights, obligations and responsibilities in it must be clearly written, for the kind of company that violates the contract, we must have the power to fight back, and we can no longer be like Ogilvy and Mather, quietly reuse cdkey, and in the end we have no choice. ”
"Yes, I've already told the legal department that they'll try to make the contract as good as possible. ”
"Then that's it, the agency matter, someone will come to sign a contract with you in two days, and I will also speed up the translation work in China. You can arrange it however you want, don't care about the time on my side, it doesn't matter if it's not synchronized, it's not easy to synchronize. ”
"I see, Zhou, are you going back to the hotel now?"
"No, I need to go to the crew, I heard Cameron say that the post-production is almost done, I need to go and see, if there is a need for me, I just happen to help. ”
Zhou Fangyuan said.
The filming of the film has entered the real post-production, the main shooting part has been completed, and now the post-production is almost done, and the director is taking the actors without shooting some shots.
Regarding this Warcraft movie, Zhou Fangyuan chose the right plot as much as possible, but then again, it is not easy for this plot to be released in China. How to say it, first of all, the fact that Alsace killed his father is probably not able to pass the trial in China. This thing, even if it is placed abroad, it is estimated that the level is not low, and minors who want to watch it have to be accompanied by their parents. If this is put in China, in China, which has been the first place since ancient times, it will be a ghost if it can pass the trial. So this movie, he is not ready to release it in China.
There are several considerations for filming Warcraft movies, first of all, needless to say, it is a matter of feelings, because I like Warcraft, I like his plot, and I like the characters in it, and the failure of the Warcraft movie in the previous life announced that the arrival of the second part has become almost impossible, so Zhou Fangyuan has always had such a thorn in his heart. If he wasn't reborn, he was a stinky gamer, then that's all, at most he fantasized about his own fantasies, anyway, it has nothing to do with him. But now that he's reborn, he has this ability, so why not work hard? If you can make the entire plot of Warcraft into a movie, and finally make a big series, wouldn't it be very cool?
This is one of them.
Second, they still hope to take the opportunity to enhance the influence of distant media in China. Whether the movie can be released in China is really not a big problem. Because Yuanfang Media has the ability to invest in Hollywood productions, it can send people into it, and it can get characters, which is enough. Domestic celebrities, who dare not give Zhou Fangyuan face if they want to go abroad and go to Hollywood? Unless they have the ability to go out, as long as they want to go from the side of the distant media, they must give face to Zhou Fangyuan and the distant media. This circle is not big or small, as long as most of the stars can sell his face, it will be much more convenient for Zhou Fangyuan to do something in the future.
And then, it's still about making money, the most popular years of Warcraft games, not to mention anything else, the mainland alone has an income of at least 200 million US dollars a year, which can be seen from the financial reports of Nine Cities. 200 million US dollars, which is equivalent to more than 100 million soft sister coins, more than 100 million a year, you tell me what a big market this is. The first part is not allowed to enter, no problem, can the second part? What about the third part and the fourth part? And once the movie is successful, this series can slowly break away from the Warcraft system and develop on its own, just treat it as a parallel universe.
When the time comes, once it becomes a classic series, shoot one and sell one, sell one and earn one, how can you let go of such a good opportunity?
In the end, it is to quietly reach into Hollywood. It may not be obvious now, but it doesn't matter, by making movies, getting to know more directors and actors, participating in more investments, and having more successful works, you will slowly reach your tentacles into Hollywood. The United States relied on Hollywood to spread their values to the whole world, and the Fuso people also did it in this way, so why can't they give it a try?
So on the surface, it's just a movie, but in fact, Zhou Fangyuan already has several plans, just wait for the opportunity, and then slowly step by step.
。 m.