560. Find Da Luo to endorse

It's not easy to meet Da Luo once, to be honest, Da Luo is the world's top star, his fans, that are all calculated in tens of millions or even hundreds of millions, as long as he is a fan, he wants to meet Da Luo, if every fan meets, even if it is just a minute of talking, Da Luo will not do anything for the rest of his life.

So don't say what fans are not fans, if you want to meet, you have to use other methods.

Fortunately, this is not far from Zhou Fangyuan.

In this matter, he was still contacted through Brother Xiao Li, and first contacted a company on the Fusang side, which is not small in scale and is also well-known in Fusang, although it is not as good as several major consortia.

With the fame of the company, contact the management officials of the Brazilian team, and then contact the head coach, and then express to the head coach that the owner is a fan of Da Luo, wants to meet Da Luo, and may negotiate some endorsement contract issues.

As soon as the manager heard this, this matter was not his control, he only took care of training and games, and other things had to be discussed by the players themselves. So, he told Da Luo about it. Da Luo talked to his agent, and the agent contacted the company on the Fuso side, and finally the two sides said, Da Luo's agent learned that the boss who wanted to meet Da Luo was not very old, but he was the chairman of a group in Huaxia. He didn't know how awesome the Yuanfang Group was or whether the scale was big or small, but he knew that the market in Huaxia was very large, and Da Luo's agent had actually had the idea of letting Da Luo open up the Huaxia market, but as we all know, the common people in Huaxia really can't recognize foreigners.

And you still have to have someone willing to spend money on this thing, and if no one spends money, this market can't be opened. In the past, Da Luo was powerful, but there seemed to be no brand endorsement that could be related to him, this is one of them, and the other is that the overall strength of Huaxia at that time was not good, the strength of the enterprise was not good, and the endorsement fee was not too high, but the problem was that Da Luo was already a world-class star, and the endorsement fee was too low, and it was still a little embarrassing. Anyway, for various reasons, and Da Luo's agent didn't really care, so this matter was delayed.

If nothing else, Da Luo's first endorsement in Huaxia should be next year.

In this year's World Cup, Da Luo became famous, carrying the terrifying prestige of the World Cup champion, entering the Bernabeu, and then after next year's "Real Madrid China Tour", it can be regarded as completely igniting the enthusiasm of the Chinese people.

But this matter began at this time. The so-called endorsement brought by Real Madrid's Huaxia trip in the original time and space 03 years is actually a "scam", but the iron voice has become famous for this, and the market value once exceeded 6 billion!

In those years, we can often see Ronaldo's advertisements for Iron Throat, his rabbit teeth are impressive, and everyone is naturally more impressed by the brand Iron Throat. But in reality, this is a "hoax" in particular.

In 03, Real Madrid Huaxia tour, Florentino created a super luxury lineup to make Chinese fans extremely excited, when Chinese football had just spent the carnival of the 2002 World Cup, the heat has not decreased, in this case, Real Madrid came to China with an appearance fee of 2 million euros. At that time, Real Madrid was training at the Hongta base, and the game was arranged at the Workers' Stadium, and the opponent was the Huaxia Dragons, who defeated the Huaxia Dragons with a score of 4-0.

And this happened after the game, at that time, Aunt Jiang, the head of the iron voice and known as the "Iron Lady", found Ronaldo, hoping to have a meal, and the remuneration she proposed was 300,000 US dollars, which is definitely not a small number, you must know that the appearance fee of the whole Real Madrid team is only 2 million euros. Ronaldo happily went to the appointment and took some photos, which were then continuously broadcast by Iron Throat in CCTV and other media in the form of advertising endorsements, which played an extremely important role in the promotion of Iron Voice.

What about scams?

In fact, at that time, Real Madrid was going to come to China to play a game, and the female boss of the iron throat treasure found that this was an opportunity and wanted to ask Ronaldo to endorse, saying that it was a maximum of an hour, 300,000 US dollars, at that time, Ronaldo was angry and called a big, definitely a well-known figure in the world sports world, Ronaldo thought about it, Huaxia's money is not difficult to earn, so he agreed. When Ronaldo didn't know what was going on, he was asked by the female boss to put on a dress with an iron throat and take pictures in the media, and Ronaldo was asked to take a group photo with a "box with the old gentleman's portrait" with his teeth bared.

Soon 45 minutes passed quickly, and Ronaldo happily went back with $300,000. It took almost three years for Ronaldo to find out, but it was too late to regret it. Ronaldo grinned like a fool on the TV screen, which made people laugh and cry.

After a few years of broadcasting, there has been no interruption during the period, and the outside world once thought that Iron Throat got Ronaldo's endorsement contract, until Ronaldo later learned the news and said that he wanted to sue Iron Throat, Iron Throat hurriedly communicated with Ronaldo, the matter was over, the two sides should have reached a settlement in private, and Iron Throat may have paid part of the fee to solve this matter.

However, three years have made Iron Throat a lot of money, and it is actually normal to repay Ronaldo.

From the perspective of the enterprise, this move has brought about a wide range of advertising effects, and Aunt Jiang was able to turn her voice from a small workshop into a giant enterprise with a market value of 6 billion yuan, and her vision and methods can be described as very old-fashioned; third, although Aunt Jiang violated the rules, whether it was the upfront cost of 300,000 US dollars or the fee paid later, she still showed a certain amount of sincerity, although this sincerity was really too late.

What's more, after Ronaldo's matter was resolved, Iron Throat quickly found Kaka, a rising star in Brazilian football, this time the two sides took a formal endorsement contract, and the wealthy Iron Voice did not treat Kaka badly, so, following the alien Ronaldo, Kaka continued to endorse Iron Voice. Kaka's endorsement of Iron Throat makes it easy for people to ignore the negative impact of using Ronaldo for advertising at that time, and Iron Throat is becoming more and more popular, I have to say that this is another masterpiece of Aunt Jiang.

Speaking of which, this is really a very strange thing in the history of Chinese advertising endorsements. At that time, countless people were also confused when they saw such an advertisement: Ronaldo, who was almost the most influential football star in the world at that time, how could he endorse a brand that was not too well-known in China? Moreover, even if he did, why was it not a sports brand, but a pharmaceutical brand? Could it be that Ronaldo was so short of money? Or was this company too rich and gave a price that everyone coveted?

In fact, later people knew that it was not the same thing at all, Da Luo was too innocent, and he was completely deceived by others.

At that time, Ronaldo was quite happy, and when he returned home, he forgot about it completely. It wasn't until 05 that a company in China went to Ronaldo to talk about endorsements and mentioned this matter, that Ronaldo found out that he had been tricked back then, and the advertisement was simple and rough, making Ronaldo look like an idiot. It is said that Ronaldo was so angry at the time that he lifted a chair and smashed it on the spot. You must know that Ronaldo signed a half-year contract with Lenovo back then, and the endorsement fee was 15 million, and Iron Throat used 300,000 US dollars to let him endorse for several years, and it is normal for the parties to be angry and angry.

But that's all there is to it, doesn't Ronaldo know how to defend his rights? He does, and later it was said that Ronaldo also defended his rights, but the result was over.

This can be regarded as a historical legacy, after all, in this era, according to the national conditions at this time, Ronaldo will not be able to get any benefit even if he really fights a lawsuit, but will make the iron voice more famous, and Ronaldo has suffered a dumb loss.

Speaking of which, Zhou Fangyuan has no idea about this matter itself, shopping malls are like battlefields, and they can get huge benefits at a very small price, so why not do it? But if it is Ronaldo, his idol, then things will be different. Although before the incident, it was impossible for him to target Sister Jiang for unwarranted reasons, and everyone was Chinese, and there was no direct conflict of interest, so it was not easy for him to attack Sister Jiang. At the same time, he can't persuade Da Luo to give up the Chinese market, isn't that uncomfortable?

So there's only one thing he can do—

Replace Sister Jiang!

……

"It's really Ronaldo!"

Shen Xing's mouth widened in surprise and helplessness.

Da Luo smiled shyly, this man who was born in the slums of the western district of Rio de Janeiro, Brazil, although he has become famous all over the world, he still maintains his innocent side.

Speaking of which, Da Luo's family background is really bad, his mother Sonia is a hard-working woman, but his father is an alcoholic. When Ronaldo was born, due to the poverty of the family, his father could only take a friend's car to the hospital, and the driver and the doctor who delivered the baby were called "Ronaldo", a coincidence that Ronaldo's father thought it was God's will, so he gave his son this name. When he was a child, Ronaldo was so timid because he was often bullied that he didn't dare to sleep by himself without turning on the lights at night. At that time, when I was playing football with children, no one asked Ronaldo to join his team, and even if he did, he didn't like to give him the ball, because everyone thought that this guy had a brain problem and played football with tendons.

It wasn't until 1984 that Ronaldo joined an indoor junior football team called the "Valkole Tennis Club". One of the reasons Ronaldo joined the club was that the athletes did not have to pay dues, which allowed Ronaldo to play real football without spending money. It was here that Ronaldo began to understand the different footballs from Perada, and he learned to be disciplined and collectivist.

In 1988, at the age of 11, Ronaldo took his first steps into football when he registered as an official athlete for the Rio State Indoor Soccer Federation for the first time.

By now, he is already a world superstar, but speaking of which, unlike Xiao Luo, who has been invincible since he became famous, Da Luo's self-control ability is still okay. In fact, in terms of talent, Xiao Luo is not below Da Luo at all, of course, the focus of the two of them is completely different, but Xiao Luo's football can also be called art. But it's a pity that with fame and money, Xiao Luo has fallen. I go in and out of bars and nightclubs all day long, and I don't train well, and he will be late for almost every training, and I have to wait for him when the whole team is training. But he was also very famous at that time, and no one dared to mess with him.

But what was the result?02 years later, Xiao Luo began to go downhill, beer belly, fat, all kinds of problems and problems, and finally let this genius fall.

This may also be a common problem for most players who come from the slums, just like Adriano, who is also famous today, is also Brazilian, and he is also from the slums, and he is equally amazing. Even in the original time and space, there was a period of time, when classmates and friends played live games, they didn't let each other choose Ade, he was such a genius. What is the end result? After being degraded, degenerate, famous, rich, and famous, you can no longer control your desires.

Desire is indeed better than sparse, Ronaldo doesn't go to nightclubs and bars?

But the problem is that the lack of self-control does not mean that you should be presumptuous.

Da Luo's self-control ability is not the strongest, but he also knows what he should do, so although he occasionally goes out to relax, it is really just relaxing, and after relaxing, he will train seriously, and this alone is enough to make Xiao Luo and Ade embarrassed.

This is also another reason why Zhou Fangyuan likes Da Luo, he is real and a living person.

"Hello. ”

Da Luo said in accented English.

Zhou Fangyuan shook his hand with a smile, "Hello, Ronnie, I'm your fan, I've wanted to meet you for a long time, and I haven't had a chance." This is my girlfriend, Shen Xing. ”

"Thank you," Da Luo nodded with a smile, then shook Shen Xing's hand, "Hello, you are beautiful." ”

"Thank you. ”

Shen Xing said with a smile.

Then a few people came into the house, and there were other people in the room, although this place was a place for the team to live, so it should theoretically be a lot of people. It's just that a team counts players, coaches, substitutes, doctors, officials, etc., often about dozens of people, and a villa is obviously not able to live, so several villas around are also the residence of the Brazilian team. On Ronaldo's side, Cafu, Carlos, Ronaldo and Rivaldo all live here, oh, and Kaka, look, several big players in the Brazilian team have arrived, and among the people Zhou Fangyuan is familiar with, there is also a Lucio.

The two sides chatted a few words, Zhou Fangyuan paused, and then took the initiative to speak.

"Ronnie, I came to you today, mainly hoping to find you as my spokesperson for the Huaxia industry, this is the plan I have prepared, you can take a look at it first. ”

Zhou Fangyuan said, and handed over a thick stack of printer paper.