Chapter 245: Sales Strategy
In addition to those two sets, more Hanfu has become the style of "Hanmoxuan", a new brand of Hanfu under Pengda. However, once the new clothes were made, the sales became a problem.
In these years, Hanfu is only liked by some individual enthusiasts, and because it is not a mainstream preference, it can't even sell a set for a year.
It's obviously not okay to just spend money and not make money.
However, Peng Hui only asked Xiyan to make 5,000 sets of each before it was discontinued.
Just when Xiyan was worried about sales, Peng Hui's plan had already begun.
August 8, 2021.
That is, on this day just a month after the first eighty episodes of "Pokémon" were broadcast, in the most lively Xihong City Square in Xihong City, a man in ancient costume suddenly came.
The clothes on the man's body are particularly pleasing to the eye and atmospheric, which makes the masses look at it intently.
In the past few days, three or two, little brothers and sisters dressed in Hanfu poured into the streets.
When they meet, they meet face to face in the same way as they are in ancient fashion.
Then they smiled at each other and turned away.
The media blew up!
From the moment the first person wearing Hanfu appeared on the street, the discussion about this matter on the Internet did not stop.
Some accuse the crowd of sensationalism.
There are also people who scold the upstairs for not understanding anything.
"I don't know why, but when I saw these clothes, I suddenly burst into tears. ”
"Me too, all of a sudden I felt sour in my eyes. ”
"It's nonsense, it's immoral!"
"Phew! The upstairs don't know how to be blind! This is Hanfu, our countrymen's own clothes! You banana man is disgusting!"
"That's it! These hanfu are so beautiful! I really want to buy the same style. ”
"I want to buy +1. ”
"I want to buy +2. ”
"Is this a propaganda method that someone came up with? It's really beautiful, generous, polite, I like this kind of clothes!"
"Tell me how to count, and let me die. ”
"Ah! I found it! It's a new product of 'Han Mo Xuan'!"
"What is 'Han Mo Xuan'?"
"Eh, am I mistaken? It's Pengda?"
"Upstairs, you read that right, it's indeed Pengda's new branch. ”
"What is Peng Hui doing? Why don't you shoot a special drama and go to get some Hanfu?"
"When will the next 190 episodes of Pokémon be over?
"Please, when will "Firepower Boy King 3" come out?"
"Don't I deserve a name for my big "Armored Warriors"?"
"Eh, are you kidding? This set of Hanfu costs more than 2,000? This is more expensive than a gothic skirt? Want to make money, do you want crazy?"
"Are the upstairs blind? There are also cheap ones, the cheap ones only need more than a hundred to finish, the style is almost the same, the cheap ones are good-looking. ”
"Huh, why is there such a big gap?"
"I see, it is the process and materials, more than 2,000 are genuine, handmade, the fabric is the top knitwear, all of which are made manually, more than 2,000 is a cost price, more than 100 are made by machines, and the material is not good, but just for cheapness, you can also enter, and the price is also very appropriate. ”
"Haha! You don't know, 'Han Moxuan' has been scolded!"
"Why?"
"Because of those more than 100 clothes. Someone popularized science: "It's not that no one has done Hanfu before, but the general price is about 1,000, but 'Han Moxuan' directly reduced the price to more than 100, just like the price of ordinary clothes, and although the material is poor and the craftsmanship is not high, it is further squeezing the living space of other Hanfu, and it is called hell if you are not scolded." ”
"Haha! deserve it! The Hanfu circle is messy, all kinds of strange things, but not just a special case in other clothing circles. ”
A week later –
"Poof—the latest news!The latest news!'Han Mo Xuan' has increased its staff!"
"What do you mean?"
"Didn't someone scold 'Han Mo Xuan' on the Internet for disrupting the order of the Hanfu market before, and I hope that the above can supervise it?"
"yes, I remember it was on a certain news bulletin. ”
"The latest news, that Hanfu shop...... It was acquired by 'Han Mo Xuan'. ”
"Poof—acquisition, not a joke, right?"
"No kidding, if you look at the staff information on the official website of 'Han Mo Xuan', many of them are the pillars of the former well-known Hanfu. ”
"Tsk, is this the power of money power?"
"Nonsense! I'll vote for me, 'Han Moxuan' is rich and powerful, and his own treatment is said to be very good in the industry, so it's stupid if you don't go!"
"Then no one resists?"
"Boycott, how to boycott? There are only a few people who are really famous in the Hanfu circle, whether it is in terms of scale or strength, it is not as good as 'Han Mo Xuan', don't forget, behind 'Han Mo Xuan' is Pengda! It is said that it is just the previous eighty episodes of "Pokémon", and Peng Da earned 300 million!"
"Shhh
"That's not right, did anyone buy this Hanfu made by Pengda?"
According to a friend of mine who works at 'Han Mo Xuan', orders for 'Han Mo Xuan' have already been lined up for the next year. ”
"Shhh
"Not at all, it's beautiful! and...... Ah, it's not clear for a while, you can go to Pengda's official website to see. ”
After a while—
"Poof-don't blame those Hanfu brands for not being able to do Pengda, it's really a fool's errand, in the latest Pengda Mall, there is a Pengda gacha, there are not only Pokémon in the gacha, but also Hanfu, this Nima is more than 2,000 yuan......"
"You fool! How do you think it's only 2,000? Let me tell you, the black market has now reached more than 5,000!"
"Ahh
"It is said that there are more than 2,000 Hanfu costumes, and Pengda only has 5,000 sets, and there will be no more after this series. ”