Unlike shabby investment, the publicity and distribution cost of the film can be said to be a lot of money. In the publicity and distribution plan of Seed Media, the Hong Kong market spent 1.5 million Hong Kong dollars, and the mainland market used up more than 3 million soft girl coins. This is already more than double the investment in the film. Don't underestimate the more than 3 million yuan in the mainland in this era, and the publicity effect far exceeds the current 5 or 60 million, which can be said to be overwhelming, almost to the extent of becoming a household name. Moreover, entertainment activities were quite poor during this period, and watching movies was one of the relatively rare entertainments.

And such a large-scale publicity is quite rare in this era. Especially in the mainland, the first time in the history of the original was Zhang Yimou's blockbuster "Hero", which created a blockbuster era in the mainland film market. Seed Media brought this period forward by as much as a decade. Of course, the effect is amazing, the cinema is hard to find, and the audience's enthusiasm for watching the movie is quite high.

And this theme is really good, East Asia, Southeast Asia, the Japanese invaders are generally hated, I just like to watch such fancy films to beat the Japanese army. As long as the quality of the film is good, the box office is expected. As a result, the box office was a big hit as expected, with the Hong Kong market getting a box office of more than 10 million Hong Kong dollars and the mainland getting 32 million yuan.

You must know that the box office in the mainland is still temporary, and it is currently only being screened in first- and second-tier cities. Since there is a cost to make copies, the mainland is very economical.

It may not be seen in modern times, but many theaters in this period shared a set of copies, and it is common to see a man on the street carrying several copies desperately riding a bicycle, which is the cinema running staff. And it's often too late, maybe halfway through the movie, the film hasn't yet arrived, and the people in the cinema can only wait patiently, and of course they can't avoid scolding their mothers loudly.

Therefore, by the time all the third, fourth, and fifth-tier cities are released, it may have been more than a year. We have to wait until the first and second tier cities are copied to them.

Then there are remote towns and villages, as well as open-air projection teams in rural areas, frontiers, and troops. By the time it covers the whole of China, it may have been a few years. However, the box office of these is not counted, and there is no way to count it, so generally only the box office in the city is calculated.

Judging from the box office results, it can be said that it was a great success. The subsidiary of the joint venture with Yindu Institution, the Hong Kong box office can be divided into half, which is more than 5 million Hong Kong dollars. The mainland also made an opening, making an exception to cancel the unified purchase and sales, and allowed the box office to be shared. However, this time the share is very pitiful, and the Film Administration only allows one-tenth of it, which is still for the sake of creating foreign exchange. But even so, the income of the two places has been able to make a small profit of more than 1 million in addition to all expenses.

In addition, it is the sales revenue from overseas. At this time, Hong Kong was the center of the film industry in East and Southeast Asia, and overseas sales were basically based on the local box office. As a result, a series of copyright sales earned another 27 million Hong Kong dollars. It can be said that it was a great success, and everyone likes to see the devil.

Strangely, Baodao also bought the copyright of this film, ignoring the official background of the Yindu organization. I can only sigh that no one in the world is incompatible!

What's even more bizarre is that Japan has also bought the copyright. According to Yasutsu Hirata, it was actually very popular when it was screened, and it will be released on a large scale soon. I don't understand the brains of those Heisei otaku, maybe they like this kind of masochism, right?

The film "Blood Fight" has created many firsts in the history of mainland films. The first large-scale publicity, the first commercial operation, and the first mainland box office sharing ....... And the heroes and heroines are all popular, that is, ...... As soon as the filming ended, in addition to trying their best to retain the male lead, the actors of other roles all chose to emigrate, Europe, America, Japan, Hong Kong and Macao.

What a hemp!

There is a kind of rush to join the fruit party in 49 years!

Anyway, I won't say much about these tidbits, and the film itself was a huge success. However, what followed was not praise, but a bad comment from film critics from all walks of life!

It's quite strange, isn't it? Just like modern blockbuster films, the word-of-mouth is not very bad, and at most it is said that "lack of artistry" is a small flaw. However, the film criticism of this period was all in the hands of film critics, and the audience had no voice at all, so a violent wave of criticism was formed!

Such a strange movie ecology is enough to make people vomit blood.

This is not an exaggeration. For example, the famous director Li Shaohong, she once filmed a "Silver Snake Murder" a few years ago, which was a national hit, and then the film critics were criticized. It is said that he almost pointed at his nose and scolded. Before taking over the filming of this film, Mr. Li was crying and unwilling to live, and was forced to shoot. is unwilling to touch commercial films, but to pursue art, giving people a vision of going to the execution ground.

Quite ridiculous, right? And afterwards, Mr. Li resolutely threw himself into the ocean of art, resolutely rejecting commercial films, as if he was like a flood of beasts. It wasn't until more than 20 years later that he returned to commercial films through films such as "Daming Palace Ci", how many years of talent have been wasted?

And the same is true of the national teacher Zhang Yimou. "Hero" ushered in the era of blockbusters, which is an important piece that can be recorded in the history of Chinese cinema. However, at that time, there was also a condemnation, which completely gave people the feeling that the scholars were detached from the aesthetics of the masses. Therefore, in such an ecological environment, the big hit of "Blood Fight" immediately put itself on the cusp of the storm.

Jing Jian doesn't care at all, anyway, he is hiding behind the scenes and counting money, who cares what those film critics will fart?

But according to what was said at the time, in order to operate commercially, Jing Jian's name was placed in the chief producer and director of the film. In the publicity, he used the identity of the Oscar winner to hype. The conscience of heaven and earth, Jing Jianzhen never cared about the filming of the film, and it had nothing to do with creation. It's just a name, but I didn't expect it to cause trouble.

You can't blame anyone else, who made this product famous? It just won an Oscar? Therefore, many film seniors and peers all look like "heartbroken", wanting to save this misguided young man, hoping that he will not go further and further down the wrong path!

With a conscience, when he first learned about these comments, Jing Jian was confused. I'm already very clean, right? I've never slept with a domestic female star in my life? Why is it like stabbing a hornet's nest? It's like I'm not going to throw those people's children into the well?