Chapter 107: Heading to Xiangjiang
Xu Wangqiu was very surprised when he heard the news, he didn't expect China Film Company to sell the copyright of Xiangjiang so quickly, and said excitedly: "You Zhongying is very powerful, you actually sold the copyright of "Hoe" in Xiangjiang so quickly. ”
Ding Jianming explained: "We didn't sell the copyright, and "The Rape" was handed over to Xiangjiang's Southern Film Company for distribution. This company was originally a subsidiary of our China Film, and later assigned to the Hong Kong branch of Xinhua News Agency. Domestic films are released in Xiangjiang and are distributed by Southern Pictures. Every year, we will select a number of excellent domestic films to be released in Xiangjiang, and the film "Hoe Rape" is more entertaining and more suitable for the Xiangjiang market, so we will give it to Southern Pictures. ”
Ding Jianming saw Xu Wangqiu's confused face, knowing that he didn't know much about the situation in Xiangjiang, so he made a brief introduction.
Founded on May 1, 1950, Nanfang Film Co., Ltd. was formerly known as Nanfang Company, which was established in Guangzhou in 1949, moved to Hong Kong at the end of 1949, and mainly distributed Soviet films in Xiangjiang in the early days of the founding of the People's Republic of China. After the establishment of China Film Company on February 1, 1951, Southern Pictures, as a direct unit of China Film Company, was responsible for the distribution of domestic films in Hong Kong and abroad.
Nanfang Film not only distributes domestic films in Xiangjiang, but also sets up representative offices in India, Prague and Cuba, which has become a window for the distribution of domestic films in North America, Europe and Asia, and has a great influence. After 1958, Southern Film was decentralized to the local government and under the leadership of the Hong Kong branch of Xinhua News Agency, and the business contract relationship with China Film became its business department. In the 5,60s, the development of Southern Pictures was quite good, setting a record of the first Xiangjiang film box office exceeding one million, with a cumulative profit of nearly 20 million, and even had its own Shuangnan Cinema Line.
However, during the movement, the Great Wall, Phoenix, and Xinlian were not only required to create heroic images of workers, peasants and soldiers, but also forced Shuangnan Cinema Line to screen revolutionary model films such as "Red Lantern" and "Shajiabang". This directly imprisoned the creative freedom and passion of left/school filmmakers, resulting in political fear, creative constraints, and a large loss of talent.
As a result of this policy, leftist films, which were originally superior in creation, became more and more out of touch with the real life in Hong Kong; the market advantage was lost completely, and it was handed over to film companies such as Shaw Brothers and Golden Harvest, which directly led to the shrinkage of leftist film production, and caused several leftist/faction film companies to turn from profits to serious losses, or even to be in a state of unsustainability.
After the end of the movement, the left/faction film companies tried to regain their strength and regain lost ground, but times have changed, the audience has also changed, and young audiences do not buy left/faction films at all, and the box office ranks at the bottom of the Hong Kong market every year. Shuangnan Cinemas screened 24 mainland films in 1977, 26 in 1978 and 15 so far this year. Most of these films are old films that have been re-screened, and there are also new films that have not been released in the mainland for a long time. However, due to the strong ideology of the film and the lack of entertainment, the market response is not good, and there are often only tens of thousands of people. The only exception is "Liu Sanjie", which was released for the third time, and the number of moviegoers reached 850,000.
Ding Jianming has stayed in Xiangjiang and knows a good understanding of the Xiangjiang market, and knows that there is a market for more entertaining movies like "Hoe Rape" in Xiangjiang. After the Magic Film Studio sold the copyright of "The Rape" to China Film Company, Ding Jianming immediately contacted the Southern Company to arrange for the release of "The Rape" in Xiangjiang.
The Southern Company was extremely shocked after seeing "The Rape", the audience in Xiangjiang likes to watch intense war movies, and this happens to be the forte of "The Rape", which is even more intense than Hollywood movies, and the production is excellent, which will definitely cause a sensation after the release of Xiangjiang. They saw this as an opportunity to regain lost ground and began preparing for the film's release in late September.
The promotion of "Hoe Rape" began in mid-October, with Nanfang Pictures publishing full-page or double-page advertisements in several of the largest newspapers in Hong Kong, and constantly publishing evaluation articles...... It can be said that the propaganda that should be used is basically used. Southern Pictures hopes that "The Rape" will be an instant hit, and told the audience in Hong Kong that mainland movies are different from the past.
Xu Wangqiu doesn't know much about Xiangjiang Films, nor does he know much about Left/School Film Company. However, after listening to Ding Jianming's introduction, he found that the film industry in Xiangjiang is indeed relatively developed, at least in terms of publicity and distribution, and that similar large-scale publicity of mainland films will not appear until after 2000.
Sitting on the plane, Xu Wangqiu pondered the issue of the Xiangjiang Film Market. Fang Shu next to her was looking at the blue sky and white clouds outside curiously because it was her first time on a plane. There were five people who went to Xiangjiang this time, Xu Wangqiu, Zhao Dan, Fang Shu, Zhou Lijin and Hu Jian, deputy general manager of China Film Company. Zhao Dan and Hu Jian sat in first class according to their level, and Xu Wangqiu and the three of them sat in economy class. Zhou Lijin sat in the front row, and Xu Wangqiu and Fang Shu sat in the back row.
In fact, Xu Wangqiu didn't particularly want to take this trip, the script of "Falcon" was almost there, it was time to prepare the location scouting and storyboard, and there were other things to be busy, so I really couldn't take a break. However, considering the importance of the Xiangjiang market, he decided to take a trip to Xiangjiang to have a look.
Saying that Xiangjiang is important is not to say how big the Xiangjiang market is and how much box office it can achieve, but that Xiangjiang is an important export port, which can radiate the entire Southeast Asia, and even Japan and South Korea. If the film is successful in Hong Kong, it can often fetch high prices throughout Southeast Asia.
Among them, Southern Pictures not only has the ability to distribute films in Xiangjiang, but also has the ability to deliver films to the Czech Republic and other socialist countries. If you can catch the line of Southern Pictures, plus Tokuma Yasukuai's Daiei Company, then the film's distribution in Asia will not be a problem. If he can find a collaborator in Cannes next year, Xu Wangqiu will have a network that can be distributed globally.
However, letting others issue is only a stopgap measure after all, and after having money, Xu Wangqiu will definitely build his own distribution network. Only by truly taking the distribution network into our own hands can we truly take our destiny into our own hands. Of course, that's for later.
Xu Wangqiu sighed slightly, thinking that it would be good if the country could allocate money, not to mention a few hundred million, even if it was tens of millions, it would be enough to turn the global film pattern upside down. If there are tens of millions, not to mention anything else, and James Cameron is directly co-opted, it is equivalent to a cash cow. It's a pity that you can only take your time on your own!
Just thinking about it, Xu Wangqiu felt someone poke his arm. Turning his head, Fang Shu was looking at him with a mysterious smile, and said, "What's wrong?"
Fang Shu stretched out his hand and pointed ahead, and said mysteriously: "That flight attendant is enthusiastic about Zhou Li Jinke." ”
Xu Wangqiu chuckled and said: "Isn't this quite normal, little girls like young and handsome guys! We can't always let the handsome guys in Xiangjiang fascinate the little girls in the mainland, we also have to cultivate our own handsome guys to fascinate the little girls in Xiangjiang." ”
Fang Shu smiled when she heard this: "People are obviously older than you, and you still call them little girls." After laughing, she asked, "Do you know anything about the situation in Xiangjiang, and what is it like over there?"
Xu Wangqiu had been to Xiangjiang several times in his previous life, but he didn't know much about Xiangjiang in 1979, and he said nonsense: "It's the capitalist world, there are traders at the intersections of the streets, and the pedestrians on the road are dressed more fashionably and colorfully." There are all kinds of messy, corrupt and depraved things, and there are prostitutes waving at customers on the side of the street, sir, come on! Come on! There are often underworld fights on the side of the road, and a group of people say that I am from Dongxing, and a group of people say that I am from Hongxing. Hundreds of people on both sides drew their knives and slashed indiscriminately. Sometimes they will rob and rob, just listen to the thud, thump, and the man will fall!"
Fang Shu was so frightened that her face turned pale: "This is too scary, right, then we will be fine, right?"
Xu Wangqiu spread his hands: "Capitalism is like this, but don't worry, as long as you don't run around, it's fine." ”
At this moment, there was a sneering laughter from the side of the aisle, Xu Wangqiu turned his head and saw that it was a young woman of twenty-eight or nine, looking at herself, the woman was very beautiful, with red lips and white teeth, and she looked very moving. Dressed quite fashionably, it is estimated that he is from Xiangjiang, or an overseas Chinese, so he said: "What are you laughing at, am I not right?"
The woman couldn't help but say, "Of course you're not right, Xiangjiang is not what you say." There are prostitutes and triads in Hong Kong, but it's not as exaggerated as you say, how can hundreds of people take out knives and slash in the streets!"
Xu Wangqiu said to Fang Shu: "You see I'm not wrong, there are prostitutes and underworld in Xiangjiang, and the capitalist world is very dark." Xu Wangqiu frightened: "If a beautiful little girl like you is targeted by those underworlds, they will rush over, drag you into the car, put you in a box and transport you to Africa, and make a little wife for the African chief." ”
Fang Shu realized that Xu Wangqiu was teasing himself as a child, so she gave him a blank look and said, "I don't believe it, you are scaring me." ”
The woman chuckled and said, "Yes, she is just scaring you, how can Xiangjiang be so terrifying, in fact, the security is very good; But you are understandably worried, before I went to the mainland, my mother was very worried, afraid that I would be arrested as a spy. ”
In the fifties and sixties, from the screen to reality, women were generally masculine, and in hairstyles and costumes, femininity was reduced to a minimum. Any hint of femininity in a woman is regarded as petty-bourgeois sentiment, and it is seen as a manifestation of ideological problems. On the screen, the only thing that can show femininity is a female spy.
Female spies often use their hues to lure our personnel, and they must be dressed up beautifully, if they are dressed like Sister Feng, even if they have two hearts, I am afraid they will be scared into a determined revolutionary. Because female spies are always dressed up beautifully, they have become the enlightenment teacher of many people's knowledge of women. From the female spies, young people learned what is a perm, what is lipstick, what is a thrush, and what is a cheongsam......
When Xu Wangqiu heard the woman's words, he thought to himself that the female spy was not like you, but he still complimented him: "The spies are often roe deer, and they look like thieves, how can they be as beautiful as you, but are you really not worried at all?"
The woman said lightly: "I'm from the left/faction company, and the state asked us to come back, so why worry?"
When Xu Wangqiu heard that the woman was from a left/faction company, he immediately smiled: "It turned out to be my comrade! Looking at your dress, I thought you were a bourgeois lady!"
At this moment, the stable cabin suddenly shook violently, and the passengers were also trembling, some passengers slammed into the backs of chairs, and the flight attendants serving in the aisle fell to the ground with a pop.