In universities and research institutes, it is not too difficult to write a book for publication in China to achieve the level of professor.

It is too difficult for Chinese scholars to publish academic monographs, especially textbooks, especially textbooks for American universities and basic disciplines, in foreign countries.

Any Chinese product with a little technological content will encounter many obstacles when entering the US market.

Americans like to import cheap goods such as shirts from China, and China exports 800 million shirts to the United States = the United States exports a Boeing plane to China. This is the origin of the so-called "800 million shirts for one Boeing".

When Shen Qi was studying and working in the United States, he went to the American professor's house as a guest, and saw that the American professor's wardrobe was full of shirts, several rows, various colors, and various styles.

There is no so-called selectivity when Americans buy shirts, because shirts are too cheap, a dollar or even tens of cents a piece, and Americans buy shirts in a dozen, wear them a few times, throw them away, and then buy new ones.

Now the situation has changed, China has built its own large civil aircraft, and China's labor costs have risen, and a large number of "Made-in-China" goods have become made in Vietnam or Indonesia.

When Shen Qi left the United States, the Americans no longer mentioned "800 million shirts for a Boeing".

Chinese shirts can occupy the U.S. market, but it is extremely difficult for Chinese high-tech products to occupy the U.S. market.

Even if it is difficult to reach the sky, there are still many Chinese high-tech companies that would rather lose money than enter the US market.

Because everyone knows that when you occupy the United States, you have a little fun doing business.

The U.S. will not allow any country to threaten their core industries, namely energy, automobiles, ICT.

And cultural knowledge goods, university textbooks, books written by Chinese to educate American students, this is really difficult to ascend.

Shen Qi did it, and the beautiful manager of the American publishing house flew from Washington to the Chinese capital, begging Shen Qi to continue to work with them.

In fact, Shen Qi has a lot of choices, and the second edition of "History of Number Theory" does not necessarily have to be published by Springer USA.

"The price of more than $150 is too high, is it okay to be cheaper?" Shen Qi said to Jennifer.

"Professor Shen, your request is too creative, isn't it?" Jennifer thought she had misheard.

"The first edition of "The History of Number Theory" sold for more than 80 dollars in the United States, and many readers with working income were reluctant to buy it. The second edition sells for more than $150, how can American students afford to buy it?" Shen Qi is quite familiar with the publishing industry in the United States, and the protection of intellectual property rights in the United States can be said to be the strictest in the world.

Many American textbooks, especially science and engineering textbooks, are published by publishing houses every year.

Science and engineering textbooks are relatively easy to revis, and if the content of the text is not corrected, only the exercises are corrected, and it can be regarded as a new edition.

How to get American colleges and universities to choose an academic work as a textbook, American publishing houses naturally have mature sales channels that they have established over the years.

Textbooks worth more than $100 are not uncommon in the United States, and textbooks worth $1,000 are also available.

There are more than 100 textbooks for one textbook, and so many courses, and the cost of students buying textbooks is a big expense.

Don't think that American students are rich, many American students take out loans to study.

Americans help to do a small thing and collect a tip, but there is no way to do it, life is compelling.

Most American college students buy second-hand textbooks, or photocopies.

Fortunately, there are many second-hand bookstores in the United States, and graduates in flea markets sell used books, so that American college students' desire to study can be maintained.

However, the newly published textbooks cannot be bought second-hand in a short period of time.

In this case, American college students can only go to bars a few times less, eat dozens of hamburgers less, and save money to buy new textbooks in order to study.

This is the case with Shen Qi's second edition of "The History of Number Theory", your publishing house is so expensive, and you still don't let American students study hard?

There is no so-called price bureau in the United States, and how much a book sells depends entirely on market conditions, and to put it bluntly, it is up to the publisher to decide.

Jennifer was also very helpless: "Professor Shen, the market situation of American textbooks is like this, the price is higher, don't you share a little more?"

"Can the spread of knowledge be measured by money?" Seriously, Shen Qi doesn't care about hundreds of thousands of dollars a year, and the most important thing is to pass on mathematical knowledge to more American students. Capturing the market through high-tech products is a very important strategic step, and the market share of cultural knowledge goods is more meaningful.

In the United States, academic books, ordinary professor-level authors, can get a few percent to a dozen percent of the sales share.

Generally, there is a 30% cap, which is the exclusive treatment of Philippine Prize or Nobel Prize winners.

For $150 a book, Shen Qi shares 30%, and he earns $45 by selling one.

There are many universities in the United States, but there are definitely not many students in the mathematics department.

A "History of Number Theory" can sell 10,000 or 20,000 copies a year, which is equivalent to the popular "Harry Potter".

If an author is not short of money and achieves financial freedom, he certainly wants his work to be more widely disseminated.

Shen Qi listed a set of data and said: "Considering that the GDP of the United States achieved positive growth last year, with an increase of 0.9%, and considering the spending power of American students, I suggest that the pricing of the second edition of "History of Mathematics" should be increased by about 1% on the basis of the first edition. ”

Miss Jennifer looked at the sky and spread her hands, speechless.

I've seen awesome authors, but I've never seen anything so awesome.

He didn't want to send money, and he was the only one Professor Shen.

But it can't be helped, only one person in human history has both the Fields Medal and the Nobel Prize.

This man is right in front of Miss Jennifer, and after taking full account of the economic growth of the United States and the livelihood of the American people, he wants to publish his academic work and sell it in the United States at a 1% increase.

"Professor Shen, I need to consult the US headquarters before I can give you an answer. Miss Jennifer said.

Shen Qi nodded: "Yes, please as soon as possible." ”

"It will take some time for the headquarters to reply, and during this waiting time, why don't we have a meal together?" Miss Jennifer showed a beautiful smile, and American women are very proactive when it comes to making friends.

The last time Shen Qi was trained by the principal of the First Party School, the principal warned the students that they must be wary of scientific research spies, especially the kind of graceful female spies. The higher the position and the more state secrets you have, the more you need to be careful everywhere and never make mistakes, comrades.

It is difficult for money to tempt Shen Qi, but what about beauties?

Shen Qi smiled and said: "The old saying of the Chinese is that buying and selling is not benevolent, let's go Jennifer, I invite you for this meal." ”