Chapter 270 Talent Exchange Program

Xu Wangqiu smiled and said, "Then this matter, please leave it to you." ”

Harvey said confidently, "No problem. By the way, the other day, I met Valenty, the president of the Film Association, and I accidentally mentioned that you would be coming to the United States. When he heard this, he immediately said to me, "When you come, you must tell him that he wants to invite you to dinner." I wonder if you're interested in meeting Valentine?"

Xu Wangqiu heard Wang Lanxi say that when the Chinese delegation visited Canada in 79, Valenti flew directly to Canada after getting the news to find the Chinese delegation, hoping to let Hollywood movies go to China. The following year, he also went to China to talk to the Ministry of Culture about the matter. He wants to see himself, and I'm afraid it's because of this. Xu Wangqiu didn't want to get involved, so he waved his hand and said, "Forget it, I don't have time at all." ”

Harvey stared at Xu Wangqiu and said slowly, "I think it's better for you to meet him." Valenti is the president of the Film Association, and the film classification is the responsibility of the Film Association's committee. If we have a good relationship with the film association, it will definitely be beneficial for our films to be classified. ”

Xu Wangqiu stared at Harvey, thinking that you deliberately revealed my business to Valentine, I'm afraid that even all kinds of information about me were revealed to Valentine, but he didn't say this, and said lightly: "Since you want me to meet, then I will meet Mr. Valentine." ”

Xu Wangqiu's decision to meet Valenti was not for the sake of classification, but for the sake of cooperating with Hollywood to improve the industrial level of Chinese films. The best way for Chinese directors to learn about the Hollywood film industry is to let them study in the United States and on the sets of the seven major film companies.

The Motion Picture Association of America was founded by and for the seven major Hollywood studios. Now that Valenty has come to the door, she can take advantage of Hollywood's interest in China and let Chinese directors study in Hollywood.

Jack Valenty was a highly influential politician in Washington, and in his early years was a staff member and confidant of Lyndon Johnson, the successor to the assassinated President Kennedy. In 1966, he was appointed president of the Motion Picture Association of America by President Johnson, a position he held until 2004. During his 38 years at the helm of the Motion Picture Association of America, he has made two greatest achievements for the entire American film industry, one is to develop the film classification system, and the other is to help Hollywood dominate the global film market.

In 1968, Valenti relied on legal support to repeal the "Hays Act", the self-regulatory system of the film industry in the United States since 1922. On November 1, Valenti announced the birth of a new film classification system. The advent of the film classification system freed American films from censorship under the Hayes Act, and audiences were able to choose to keep their children safe from bad information.

The Motion Picture Association of America is known in the United States as a small house because the entire activity covers activities in the political, economic, and diplomatic spheres. Their mission is to ensure that Hollywood films are distributed throughout the world, from domestic to foreign, from economics to politics. They organize lobbies at home to influence decision-making in Washington, and abroad they use American influence to put pressure on other countries to let go of what is happening in Hollywood.

Thanks to Valenti's efforts, Hollywood opened the Latin American market in 1987, Turkey in 1988, Singapore in 1989, Eastern Europe in 1990, Thailand in 1991, Russia in 1992, and China in 1994.

Valenti attached great importance to the Chinese market, and from 1979 he was in constant contact with China, until his retirement in 2004, when he came to China every one or two years to work tirelessly for Hollywood films to attack the Chinese market. By the time he retired, Hollywood films had not only successfully entered the Chinese market, but also accounted for half of the Chinese market. If it weren't for the General Administration to stop it, I am afraid that Chinese films are similar to Xiangjiang and Taiwan movies, and they have long been washed away by Hollywood.

When Xu Wangqiu met Valenti in the restaurant, he found that she was not much different from what he imagined, she didn't look like a politician, and the whole person was very elegant, giving people a particularly easy-going feeling. Xu Wangqiu knew that dealing with such a person was the most difficult, because shrewdness was hidden in his heart, and he stretched out his hand to Valenti with a smile: "Mr. Valenti has long admired his name. ”

Valenti smiled and shook hands with Xu Wangqiu: "Mr. Zhang, I am your loyal fan." I've watched both your "Falcon" and "The Rape", both of which are very good movies, and I like them very much. When I heard that you were coming to the United States, I, a movie fan, came to the door and wanted to meet you and talk to you. ”

Xu Wangqiu naturally didn't believe it, and made a flattered appearance: "I didn't expect Mr. Valenty to like my movie, I was really flattered!"

After chatting for a while, Valenti began to get to the point: "Mr. Xu, I heard that your export company has a policy. The films you make with you will be able to enter the Chinese market and enjoy the distribution of dividends. I wonder if it's true?"

Xu Wangqiu suddenly understood that Valenti should have heard about the policy launched by the export company in Xiangjiang, so he came to the door to see if he could open the door to China through co-production. He smiled and said, "It's true, this policy was approved by the State Council, but it is mainly aimed at film companies and filmmakers in the Xiangjiang and Taiwan areas." American films can co-produce with us, but American films can't enjoy box office share. ”

Valenti showed a puzzled expression: "Why? Your Chinese films can be released in the United States and get a good box office, but our American films can't be released in China, isn't it too unfair?"

Xu Wangqiu said lightly: "No, this happens to be for fair competition." China has also imported American films, such as "Westworld." The reason why they did not dare to introduce it on a large scale was because the American film industry was very mature and American films were very powerful. It's like a boxing match, you American boxers are 30 years old, and they are very mature fighters, and we Chinese fighters are only 13 years old. ”

Valenti looked at Xu Wangqiu and said quietly: "I heard that Mr. Xu has studied Hollywood movies a lot, and highly respects the Hollywood film industry, and suggests that Chinese films should learn from Hollywood." I can't figure this out, co-production is the best learning. In the process of cooperating with American films, Chinese filmmakers can learn from Hollywood, learn the production process of Hollywood films, and master the production skills of Hollywood films.

Xu Wangqiu said with a smile: "I actually hope to cooperate with Hollywood and support Hollywood to enter China, but China's national conditions determine that this is not possible for the time being." You know that China is reforming, but reform cannot be achieved overnight, it will definitely come step by step. In the past, Xiangjiang films could not enter China, but now they can enter China by co-producing with us. It's the same with Hollywood films, and I believe it's only a matter of time before Hollywood movies enter the Chinese market. ”

Valenti smiled with satisfaction when he heard this, the reason why he came to Xu Wangqiu was that he knew that Xu Wangqiu was pro-Hollywood and advocated learning from Hollywood, and Xu Wangqiu had a lot of connections in the cultural system, so he hoped to have a good relationship with Xu Wangqiu, so as to cultivate pro-Hollywood forces in China and pave the way for Hollywood films to enter China, and said with a smile: "Since Mr. Xu is interested in cooperating with Hollywood, how can he have the opportunity, Mr. Xu can make suggestions to the above." ”

"It's useless for me to just give advice. Xu Wangqiu stared at Valenti with a fox-like smile, "It's possible if we both use force together." ”

Valenti's heart moved, and she hurriedly asked, "I don't know how to work together?"

Xu Wangqiu lowered his voice and said mysteriously: "The reason why China does not let Hollywood movies enter the country is mainly because Hollywood movies are too strong, Chinese films are too weak, and Chinese films can't beat Hollywood at all." We can only close the door and engage in trade protection. If Chinese films have a certain strength and can resist Hollywood's attack, and if Hollywood films do not come in, they will completely crush Chinese films. In this case, China must have put Hollywood movies in, after all, Hollywood movies are really good. ”

Valenti was told by Xu Wangqiu, this idea is too weird, right?

Xu Wangqiu flickered: "China's box office last year was nearly 1.2 billion yuan, and the average ticket price was less than 5 cents, which is unbelievably low, and as China's reform advances, as the tide of marketization comes, ticket prices will definitely rise." In ten years, the Chinese box office will definitely reach 3 billion, or even 4 billion. Even if American movies account for 30% of the share, there are about 1 billion. A year earlier Hollywood entered the Chinese market, it would be able to make an extra billion dollars. ”

Valenti thought about it and felt that Xu Wangqiu's words were reasonable, after all, the Chinese market is now completely closed to Hollywood, and Hollywood can't make a penny; if you support Chinese films, after China opens up the market, it can get a 30% share, it will be hundreds of millions of dollars. However, Valenti did not directly agree, but asked, "How do you want us to help you?"

Xu Wangqiu said solemnly: "We can hold a Sino-US film talent exchange program, and when the time comes, we will send directors, producers and other relevant personnel to the crews of major Hollywood film companies to exchange and study, and it is best to intern in the crew." ”

In the last life, since 2013, the Motion Picture Association of America and the General Administration of China have jointly launched the "Sino-US Film Talent Exchange Program", which selects five of the most promising young directors to go to Hollywood for business training and exchange every year. Ning Hao, Wu Jing, Guo Fan, Wu Ershan, Chen Sicheng and other directors have all studied in Hollywood as students.

These young directors returned from Hollywood and used what they learned in Hollywood to create heavy industry films that belonged to China. Before Xu Wangqiu's rebirth, nine of the top 10 films at the Chinese box office were domestic films, while only one Hollywood movie was available. Chinese movies can be said to have really done it, and they have mastered their skills to control them.

Xu Wangqiu is the seventh batch of directors to go to Hollywood to study. During Paramount's trip, Han Yan met with the director of "Star Wars 7" and communicated, and he also saw the display of special effects, sound, shooting, and process of American films. In Han Yan's words, he basically understands the process of a movie from preparation to post-production. It is precisely because he studied in Hollywood that he Xu Wangqiu is so familiar with Hollywood scripts and various processes.

In the last generation, the Motion Picture Association of America was extremely supportive of the "U.S.-China Film Talent Exchange Program", and Hollywood knew the importance of cultivating the market. Valenti also believes that China is an untapped gold mine, and if the Chinese market is allowed to develop slowly, it may take many years to develop this gold mine, and if Hollywood supports it, then this process can be greatly advanced.

Valenti looked at Xu Wangqiu and said with a smile: "This idea of yours is very good, I think it will be beneficial to both of us." But you also know that Hollywood studios are not subordinate to the film association, and we can't give orders to the company, we can only make suggestions. We'll get your idea out there to the big seven Hollywood studios and try our best to convince them. ”