633. Distant Video Goes Online
The distant video is finally really online!
This website can be regarded as a blessing and a lot of hardships to conceive.
Perhaps in the eyes of later generations, there is nothing difficult about video websites, and there are thousands of large and small video websites on the market, and even practitioners do not think that video websites have any technical difficulties.
But in today's era, video websites themselves have not yet risen, although many websites already have video content, but it is quite difficult to build a website into a pure video content-based website. Not only the technical difficulty, but also the configuration of the computer itself, as well as the problem of network bandwidth, etc...... In short, it's not easy to get a video site out of its infancy, because you have to consider all aspects of content after all. Unlike latecomers, first of all, there are things to learn from, and secondly, with the improvement of the computer's own performance and network bandwidth, video websites can also shift more energy from compressing videos while ensuring video clarity as much as possible.
But as a pioneer, Yuanfang Video has to take these problems into account, because Zhou Fangyuan is not a professional network engineer after all, so he has no way to do many things, and can only provide some suggestions at most.
So before the official launch of the website, Zhou Fangyuan has been hanging on the Internet in the name of a beta version, of course, there must be no restrictions on user login, this can't be the same as the game, and get an internal beta or something. Not restricting users from logging in, is to hope to be able to use the hands of users to find some problems that the development team can't find, and at the same time rely on these users to do testing, test how the website is, whether it is qualified or not, and so on.
After two years of research and development, finally not long ago, the distant video ended the final test, and while the background was being debugged intensively, the launch of the website was finally put on the agenda.
After the launch of the distant video, in addition to the cost of page advertising, basically no other fees will be charged. Of course, if the video copyright owner asks for it, then the fee will have to be charged. Therefore, the membership system will be launched from the place where the website is launched, and it will not be specifically introduced, anyway, those who can notice it will notice, and those who are willing to register will register, and those who are unwilling to register, or children's shoes that have not been noticed, if you want to broadcast paid content, it will also pop up the corresponding interface.
This is a small arrangement of Zhou Fangyuan for his video website.
He can do it purely free, but he needs to cultivate the user's consumption awareness.
The common people in China - not to talk about good or bad - are now missing this awareness of copyright fees in their eyes, which cannot be blamed on the people, it can only be said that they are a little too far away from copyright fees. Books and newspapers may be better, but in terms of video programs, because domestic TV has not had paid content for a long time, so people have become accustomed to watching free content. To describe it as a "white prostitute", it is very unpleasant, but it is a fact. Domestic television was state-run for a long time. The requirement of state-run TV is free,In terms of users,In addition to the cost of cable,Or it costs some money to install a satellite dish,Others,All are free,Pick up the remote control or flip the knob,You can choose all the TV you want to watch,This is certainly a good thing for the people,But for practitioners who have the heart to rely on this to make money,To be honest,It's not actually a good thing。
There is also the problem of piracy, although piracy also costs money, but it is too cheap.
A box of videotapes, which contains a movie, can be watched back and forth countless times, piracy is cheap, buy the genuine version directly, not to mention whether there is a channel, just that price, it is much more expensive than the pirated version. Later, there was a CD, it was even more powerful, a CD contained a collection, which could be stuffed with a lot of things, and a disc only cost a few dollars, which was unimaginably cheap.
Because of some willingness in the market and policy, the people have been watching for free for a long time, and the people themselves are not to blame, because they themselves do not have the channels to watch paid content, but in fact, the habit of spending money to buy content is cultivated little by little, and now let them spend money, it will be too difficult, the same habit, or need to be cultivated a little bit. Therefore, it is absolutely impossible for Zhou Fangyuan to charge as soon as he comes up, so he can only take his time.
What's more, even before he was reborn, most of the content on the Internet was free, and there was a content problem to be taken into account, after all, not all content needs to be paid, and not all content is eligible to be charged.
Including members of video sites, too, you can't charge for membership as soon as you come up, which will directly block countless netizens outside, and you can only come little by little.
According to Zhou Fangyuan's plan, in the first two to three years, except for a very small number of content that is required by the copyright owner, most of the content should be free, and there should be no pre-advertising, and the audience must be given a cleaner viewing environment as much as possible.
It takes about two or three years to launch video ads little by little, and then lure some users to open members through video ads, this step also takes at least two to three years, and after this period of time passes, you can really start your own paid services, that is, pure paid content, non-members or have not purchased the entire program, it is completely impossible to watch. This whole process takes time, and you must not start up with how to do it, that is asking for trouble, which is enough to toss a new website to death, after all, the general environment is like this, you can only come step by step.
Fortunately, there are no other video websites on the market at present,Even if there are some small websites that already have video functions,But it's too simple and too crude,A pure video site in the real sense,Distant video is still the first。
When the website was launched, there was no big move, just a little promotion on several channels.
First of all, in terms of remote host, a new highlighted icon has been added to the desktop of all remote manager users, which is the icon of remote video.
In fact, there was originally,It's been added a long time ago.,Didn't you say it before?Distant video needs some users to help them test,So this icon has been there for a long time.,But at that time, this icon was not conspicuous.,And there was no special promotion.,There aren't many users who use it.,But this time it's the official launch of the website.,The icon is directly highlighted.,Basically, as soon as the user logs in to the system and enters the desktop,You can see this flashing icon at first glance.,This is one of them。
Second, it is to promote Tengxun QQ, small pop-ups, small pages, Tengxun is now familiar with this, and there is no difficulty at all. Zhou Fangyuan is certainly one of the shareholders of Tencent, but he is not a 100% wholly-owned shareholder, he is only one of the shareholders, he can use Tencent's channels for free, but what will other shareholders think about this matter? Brother Xiao Ma also said before that he could let Zhou Fangyuan use the channel for free, but Zhou Fangyuan didn't want to cause trouble for himself, and he was cut and sorted out when the time came, which made people have a headache, so from the beginning, he used Tengxun's channels to pay, and according to the different promotion efforts, the money needed was different.
It's like the promotion of distant videos this time, the promotion cost is almost millions, because there is no need to only make a special small window, only a small pop-up window is needed, and then directly above the dialogue window, there will be a flickering compressed picture, which can also attract the audience's attention to a certain extent.
The third channel, the Battle.net page of the distant game, will also have similar ads, and even if it is an internal cooperation within the company, it will also cost money, and it will also cost a lot of money. But this money is still spent right, even if it is its own business, it has to be calculated clearly, it doesn't matter if you spend more money, there will be conflicts between the two companies in the future, who will Zhou Fangyuan help when the time comes? The palms and backs of the hands are all meat, so it is best to deal with these things from the beginning and make all the relationships clear.
In addition to the above promotion channels, the rest is the promotion of some local push and other websites, not to mention these, anyway, it is another expense, and it is not cheap.
This money,There is no video in the distance,And just from the group down the money,Money is not spent,It is said that some of the other subordinate companies already have opinions,After all, other companies are fortunate to have earned money,Your video website is like pouring water and spending it out,Who can accept it?Of course,Their opinions are actually not big,Speaking of which,No matter which company,Make money,And after handing over to the group,The money has nothing to do with them,How the group wants to use this money,It has nothing to do with Chamina's company。 It's just a little more or less complaining, or gossip or something. But Zhou Fangyuan didn't care at all, anyway, the entire group was his own, and he only needed to give an order to the general managers of these subordinate companies, asking them to control these little complaints of his employees.
There is no shortage of funds for the time being, and there are channels, and the content, to be honest, is mostly self-made.
Yuanfang Video now has a special video production team, which is also to lay the foundation for future self-made programs and online dramas, although there is still a distant media here, but Yuanfang Media is now busy to death, and it is estimated that it will not be much better in the future, I am afraid there is nothing to do with mental management, so Zhou Fangyuan thought about it, and let Yuanfang Video get a video production team by himself.
There are some funny small videos in it, and there are some shoddy videos that people will watch later, which is the handwriting of the production team, roughly calculated, there are about thousands of such videos, which can be regarded as providing some rookie press content for video websites. The rest, there are TV series, movies, and various programs, all of which are the copyrights that Zhou Fangyuan ran out to buy. Of course, the content produced by Yuanfang Media under his command is licensed for free, after all, the group's money is also counted, and it can't be spent anywhere. Moreover, Yuanfang Media is still a little different from other subordinate companies, and the free use of other people's channels or content is not suitable in other subordinate companies, but it can be done on the side of Yuanfang Media, and the specific reasons are well understood by everyone.
In short, the video site has everything in place, and it only owes the east wind.
In terms of channels, there are distant housekeepers, Tengxun QQ, battle.net pages, ground push and some other websites.
In terms of content, a small amount of self-made, some purchased copyrights, and anime that I have already bought the copyright, which is also provided for free. And from the very beginning, Zhou Fangyuan made up his mind to broadcast anime on his own website, and in the direct long-term test, the anime has been hanging on the Internet, and it is completely free to watch, including free to watch in the next few years, for this reason, Zhou Fangyuan has also made a bloody investment.
There are no problems with channels and content, and technical issues have been adjusted in continuous development and testing.
The distant video was finally launched in early November of 02.
It's just been launched,It caused quite a stir,Speaking of which,This is the first website in China that specializes in video,Other websites,Either not professional enough,Or the volume and content can't be compared with distant videos at all,Together,The number of users is also pitiful。 Moreover, today's Internet companies are still in the stage of burning money, and there are not many people who can persevere. Therefore, Yuanfang Video can be said to be the most professional and largest video website in China.
As soon as it was launched, it caused a wave of sensation on the Internet, everyone was very new to such a website, coupled with a strong promotion channel, millions of users poured into the website on the first day of launch. Although I have been prepared for a long time, and the preparations for calling the server have been done for a long time, when such a terrible number of users suddenly poured in, the website still had some lag phenomena uncontrollably.
Fortunately, this problem is not serious, the main aspect is that the server preparation is still not too sufficient, but this is also no way, Zhou Fangyuan knows that the number of users of the video website will be very large, but how did he know that millions of people will pour in on the first day, and he can't still have nothing happening, so put a lot of server resources on distant videos. In addition, there is the problem of bandwidth,Although the broadband on the side of the remote video is specially pulled by the cable,But at the same time, millions of people watch,The data flow generated here is too terrifying,Broadband is also a little unbearable。 As a last resort, we can only temporarily transfer other parts of the broadband to meet the needs of remote video use.
The next day,The number of users is a little bit spent,But it has gradually stabilized,There can be millions of views every day,Divided into different time periods,The distant video side got used to all this as quickly as possible,The staff in the background also began to work intensively,Strive to show the best side of the website to the majority of users。
As for the words, why don't you suddenly let the video site go online if you don't have a festival? On the one hand, it is because it has been prepared for a long time, and on the other hand, and most importantly, Zhou Fangyuan wants to borrow a wave of east wind.
And this wave of east wind, as long as you talk about it, basically no one does not know - SARS, also known as SARS, the largest global infectious disease epidemic in the new century.
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