Representatives of major automobile brands, even if they only saw the tip of the iceberg of Zhang Pu's film, have been shocked by it.

Especially at the moment when the car transforms, the blood boils.

It's so emotional.

Zhang Pu's film that impacts the world may really explode.

If nothing else, for car lovers, this film is definitely not to be missed.

And in this world, there are definitely more people who love cars than people who can afford them.

Are there still few people in the world who have cars?

What's more, who is Zhang Pu? It was only in his last film that he created a miracle in China.

To be precise, the miracle continues.

Although the fly in the ointment is that the film does not do well at the domestic box office.

But people didn't take into account the overseas market from the beginning.

Even so, no one will doubt that Zhang Pu has the strength to enter the international market.

Among the domestic directors, the most famous is not Zhang Ke, Jiang Yun and others, but Zhang Pu.

Moreover, the films of Zhang Ke and Jiang Yun that have achieved amazing results in the world are all from Zhang Pu.

Although Zhang Pu has not won the best director, his directing level is still affirmed by people inside and outside the circle.

Those films directed by Zhang Ke and Jiang Yun, is he really not good at making them?

What's more, Zhang Pu is also the Chinese filmmaker who has won the most Oscars.

"The cast of 'Transformers' is also extremely strong. Ye Fan starring, Chen Zhen, Zhang Chu, Chen Feier and others will participate, and many star artists will make cameo appearances in the film......"

The host continues to show the strengths of this film.

"In addition, "Transformers" will not only have movies, to be precise, it will not only be a series of movies, but also animated films, and it will also develop peripherals, such as toys. We've made a few toy models here, so you can take a look at them first, and those who have children at home should be able to see how attractive this toy is for a child......

The words of the company leaders who presided over were very tempting, and constantly encouraged the representatives present.

"You can look at the table in your hand, you have the model of the car that appeared in the movie, the method, the length of time, the number of shots, etc. Of course, if you are interested in product placement in cartoons, toys, etc., it is no problem. The host continued, "There are several ways to cooperate, and of course, different ways of cooperation have different prices. ”

"The above asking price is just our reserve price. In the end, there is only one principle for which brands to cooperate with: the highest price wins!" The host said, "In addition, if the global box office breaks $1 billion, $1.5 billion, or even $2 billion, advertising costs will definitely increase......

The floor price of product placement costs, that's the movie pounced, then they also got so much.

It makes sense.

Placing ads in movies is inherently risky.

And the higher the global box office, the greater the influence of the film, the better the advertising effect will naturally be, and the increase in cost seems to be reasonable.

Of course, these estimates are only possible for a few people such as Zhang Pu.

It's great to be able to attract advertisers for other directors' films.

Of course, those directors do not have the influence of Zhang Pu and others. What's more, the box office of "Transformers" only increased after breaking one billion dollars, and it was naturally easy for those representatives to accept.

The billion-dollar box office is also extremely good in Hollywood, let alone China.

Obviously, this is not something that can be negotiated immediately.

"Since my debut, everyone can see how the quality of the film is, so I won't brag about it. "Transformers" was the beginning of my entry into the international film market, and I believe everyone can imagine the importance attached to this film. ”

Naturally, Zhang Pu had no choice but to come to the stage and say a few words to increase the trust of those representatives.

"Those who know me well know that I never say big things. However, I am very confident that whether it is 'Transformers' or Autobots, it will definitely take the world by storm with the release of this film." What impact the corresponding car brand will have, this needs to be estimated by yourself. ”

"There is only one promise I can give to everyone: to make this film well. ”

Zhang Pu will not guarantee the effect of advertising, and it is impossible to guarantee it.

He will not affect the film itself in order to improve the advertising effect, if reducing the advertising effect can improve the film, Zhang Pu will not hesitate to choose to improve the film.

Thinking about the precipitous decline in the word-of-mouth of the fifth part of "Transformers", there is no reason why advertising placement is too frustrating.

Zhang Pu didn't want the first part to be like this.

"How much advertising do you think you can sell?"

Zhang Pu and Jiang Xingwen left, and Jiang Xingwen asked Zhang Pu with a smile.

Judging from the reaction at the scene, many representatives were very moved, and some even called back to the company directly to increase their authority, probably because they felt that he could not get the desired advertisement with the highest authority.

The best implant is undoubtedly Bumblebee, and this ad is certainly the most expensive.

"I don't know. Zhang Pu shook his head and said.

He didn't do much research on that.

It is said that in the original "Transformers 3", the placement of the milk advertisement was as high as 60 million per second.

Although later some media said that this was not the case.

But it may not be unreasonable.

Maybe it's not that high, but the ad placement fee is certainly staggering.

Of course, by the time of the third part, the influence of this series had already come out, and the advertising placement fee naturally increased a lot.

Zhang Pu didn't expect "Transformers" to take so much for one commercial.

However, the cumulative advertising cost is definitely more than 60 million.

"Guess!" Jiang Xingwen said.

"Guess how much?" Zhang Pu said with a smile.

He wasn't interested in guessing.

I can't guess, wasn't I slapped in the face when I came out?

"It should be no problem to break 100 million!" Jiang Xingwen said with a smile.

However, two days later, Jiang Xingwen, who got the results, was a little incredulous.

"How much?" Zhang Pu said with a smile.

He had a vague feeling that it was much higher than expected.

"Nearly 300 million!" Jiang Xingwen said, "This is still the first part!"

"It's not dollars. Zhang Pu shook his head and said.

He was also a little surprised, but he was much calmer than Jiang Xingwen.

"300 million US dollars, that's nearly 2 billion Chinese dollars, you really dare to think about it. Jiang Xingwen pouted and said.

There are not many films with so many films at the domestic box office.

You want to take so much for the advertising placement fee?

It was a lot more than he expected.

"There are so few cartoons?" Zhang Pu was a little surprised, but then shook his head and said, "Yes! The group targeted at cartoons is children, and the promotion of car sales is minimal. ”

"The implantation of toys is still much better than expected. Jiang Xingwen nodded and said.

Toys are actually aimed at children, but those representatives apparently feel that the effect is much better than that of cartoons.

The nearly 300 million advertising placement fee, the lion's head is ultimately on the movie.

As for toys, the subtle influence of major brands does not seem to be of much interest.

This is also expected by the company.

Mosquitoes are small and meat.

Toy implantation is just a toy born before the release of the second part.

When toys become popular all over the world, it is estimated that by the time of the second part, the advertising cost of implanted toys will increase.

The advertising placement of the car brand is over, but in the film, it is impossible to only have the advertising placement of the car, there are other advertisements.

However, it does not implant too much.

The cumulative income exceeded 300 million.

I don't know how to get this out of the way.

As soon as the news of Zhang Pu's new film advertising placement circle of 300 million yuan came out, it instantly detonated public opinion.

The word "circle money" shows the media's attitude towards this matter.

300 million, many films don't have so much at the box office.

What's wrong with Zhang Pu, is it that his eyes are fascinated and inflated by his past success?

Has he forgotten how difficult it is to accumulate word of mouth?

Isn't he afraid of ruining the reputation he has accumulated over the years?

Advertising placement, for many fans, is undoubtedly hateful.

""Transformers" really raises 300 million advertising fees?" Han Shan looked at Zhang Pu with some surprise, and couldn't help but ask.

Zhang Pu nodded.

"I won't ......," Han Shan wanted to say and stopped.

It won't be like that, naturally it won't affect the quality of the film.

With so much money in advertising placement, Han Shan's mood is a little complicated.

As one of the investors of this film, before the film started, 300 million yuan had been recovered, which is absolutely unimaginable.

I just don't know if this reduces the risk of the film, or if it increases.

Now the public has doubts about the quality of the film.

Of course, there are people behind the scenes.

"What is Director Zhang's attitude towards movies, doesn't Mr. Han still understand?" Jiang Xingwen said with a smile, "How could he damage the quality of the film for this advertising fee?"

This advertising fee?

When Han Shan heard this, the corners of his mouth couldn't help twitching.

Hollywood should have such a high advertising placement, but it is definitely the first in China, and it seems that there has never been an advertising placement fee of more than 100 million, not to mention that it directly broke 300 million.

The cost of film placement is generally kept secret.

"Yes!" Han Shan nodded and said.

Zhang Pu is what he watched step by step to the present. Almost all of his films have Huaying participating in investment, and Han Shan naturally understands Zhang Pu's attitude towards movies.

A director who strives for perfection will never compromise the quality of the film in order to add advertising to the film.

"Mr. Han is asking, this matter seems to be a bit of a big trouble. Zhang Pu shook his head and said.

He had heard about it before, but he ignored it.

Naturally, the company is also indispensable for public relations, but Zhang Pu feels that it is necessary for him to respond to this matter.

"What happened last time?" Han Shan then asked.

He came to Oriental DreamWorks today naturally for Zhang Pu's script.

As for the 300 million advertising fee, it's just a casual question.

Of course, in my heart, I am inevitably a little worried.

After all, "Transformers" has invested too much, and it is also the film he has invested the most.

If this film is planted, although he will not lose his job, it will still have an impact to some extent.

"It's written. ”

Zhang Pu smiled and took out the prepared script from the drawer and handed it to Han Shan and Jiang Xingwen.

"Operation Red Sea?"

When Han Shan saw the title of the film, he didn't say much, and couldn't wait to watch it.

Just didn't look at it for long, then looked up at Zhang Pu, and then glanced at Jiang Xingwen, who also looked up at Zhang Pu.

They obviously didn't expect that Zhang Pu's script was actually about evacuating overseas Chinese.