In the previous life, whether it was Fat Donglai or Costco, a large part of the reason for their success was their human touch.

In fact, no matter which country or dynasty, in fact, doing business is being a person.

This is especially true in the service industry.

If you are very successful in life, then you will be more and more successful in the service industry.

Haidilao is like this.

Some people must ask, how can Costco compete with Fat Donglai in human touch?

In fact, Costco still has a lot of shining points.

For example, a very simple one, their membership card, even if you use it for 364 days and return it on the last day of the year, people will return it unconditionally.

Even if you withdraw and apply for a one-year membership card on the spot, you will not be discriminated against.

There's also a very eye-catching strategy, and that's their hot dogs.

In the side window of each Costco entrance, a huge hot dog for $1.5 and a drink that can be refilled forever is one of Costco's most classic marketing.

From the beginning of the 80s to 2020, they did not increase their prices, and they have maintained this price for more than thirty years in a row.

Even in the United States, there is inflation, so over the past 30 years, according to the price, the price should have risen to about 3.5.

But Costco just doesn't change.

Even the company advertised that everyone was welcome to eat.

Although such a big hot dog and drink are not enough to fill the stomach for the big stomach, for ordinary people, it is enough.

$1.5 In the United States, you can only buy a super small burger at McDonald's, you can buy a box of chewing gum at the gas station, and you can buy a bottle of drink.

But at Costco, you can buy a meal.

This made the people of the United States very moved, and felt that they were really conscientious enterprises.

Except for a very small number of homeless people, everyone else comes to Costco to buy a 1.5 hot dog package, and basically goes to buy some daily necessities by the way.

That's the power of such a hot dog package.

As for the supermarket, the roast chicken for 4.99 yuan is the favorite of the poor.

A roast chicken is enough for a family of five to eat, and it is more nutritious and preserved than a hot dog.

So basically five out of ten people who go in will buy one out of ten and go home.

This kind of roast chicken is at least $12 or $15 a piece outside, and only Costco will be so cheap.

In the same way, after the customer enters, it is generally impossible to buy only one roast chicken and go home, as long as he buys a few more things by the way, then the cost of this loss will come back.

This is where Costco is humanized, and this is where they have a human touch.

The reason why I say so much is because this strategy is not available in Fat Donglai.

Therefore, when Shen Huan planned for Yongxing Supermarket, he deliberately pointed out such a point, so that they must sell these two things.

Zhang Duocai was very convinced of Shen Huan, and Shen Huan explained the mystery in detail, the more he thought about it, the more he felt that it was very powerful, very attractive, and could even be used as a signboard gimmick.

However, in terms of pricing, Shen Huan has no right to speak, and it is left to Zhang Duocai to do it.

Zhang Duocai specially found two groups of people to investigate and discuss, and finally priced a hot dog a little bigger than an adult's palm, plus a medium-sized drink, to 2 yuan.

It's just that there is no refill service for drinks, because according to the actual situation, they think that this will lead to some bad results.

Even if it is a large-scale purchase, even if it is ready to sell two or three thousand packages a day, the price of 2 yuan is absolutely not profitable.

Because in addition to the cost of raw materials, which exceeds 2 yuan, there are also store costs, labor costs, etc. - the store taken out by Zhang Duocai also has to be counted as an expense every month, not in vain.

Basically, the more you sell in a day, the more you lose.

But as a gimmick product at the door, such a loss is also completely acceptable.

The other group set the price of a 3-pound roast chicken at 29.99 yuan.

The average is 10 yuan a catty.

However, the price of freshly slaughtered chicken in Yongxing supermarket is also 12 yuan a catty.

It will shrink when it is cooked, as well as production costs, labor costs, etc., and the cost will not be less than 20 yuan a catty.

Now it sells for 29.99 yuan and three catties, which is really a conscience in the conscience.

But in fact, on this, Yongxing supermarket is not much of a loss, they directly order in the farm, under the large order, the price is much lower than 12 yuan.

Even with all the fees, the price is controlled within 35 yuan.

"A chicken loses about 5 yuan, even if it is 10,000 a day, it is only a loss of 50,000 yuan. ”

This was said by a senior vice president at the time.

And now, his words have come true.

Since its opening on the first day of the Lunar New Year, almost every group of customers who come to Yongxing Supermarket will buy a roast chicken to take home.

The taste has been adjusted, but it is much better than Costco Costco in the previous life, sweet and sweet, very suitable for the taste of Lin'an people.

So roast chicken has always been a star product, and some are more greedy, so they buy three or five directly, go home, put them in the refrigerator and freeze them, and then process them when they want to eat them, which is not surprising.

Even if there were five ovens and 12 people per shift, they couldn't keep up with the speed of their purchases.

Often, someone would be yelling that the previous one had bought too much, and he would have to wait another 10 minutes.

At this time, the employees of Yongxing Supermarket hurriedly ran over to bow and apologize, and gave small gifts.

In this way, the resentment of customers can be suppressed.

Of course, the customer's grievances are certainly not for Yongxing Supermarket.

People's hearts are long, and they also know that Yongxing supermarket is as cheap as possible, and the service attitude is good, so few people are really angry.

In this way, at the end of the day, the average roast chicken will sell more than 15,000, and in the first few days of the new year, this number directly exceeded 30,000 per day.

Roast chicken doesn't sell the most.

The most is the 2 buck hot dog set at the door.

Because you don't have to go into the supermarket to buy roast chicken, you can eat it when you buy a hot dog package, so many people around, including white-collar workers at work, will come to buy one.

The five supermarkets of Yongxing Supermarket are all opened in the downtown area, just above the street, surrounded by residential areas and office shopping malls.

Therefore, there are already a lot of people here, from the beginning of the opening of Yongxing Supermarket to the closing of the store, there are no queues of less than 20 meters at the end of the day.

Even if there are 5 windows to serve customers, even if most of the payment is paid with Weichat and Abao Pay, pay on dozens of vending machines, and you can go to get the hot dog package with a small receipt, which reduces the payment process and cannot meet the crowded crowd.

The day with the least sales is 35,000 hot dog packages.

The largest day was on the first day of the Lunar New Year, and more than 71,000 copies were sold!!

God knows why it's so cold, and so many people come to buy cold drinks to drink.

But also because of these two fist products, Yongxing Supermarket has a very, very good image in the hearts of young people.

If you want to roast chicken, a young man can buy it back and eat it for two days.

The hot dog package is even simpler.

In addition to breakfast, lunch and dinner, as long as you want, you can buy it and take it back to the office or home.

4 yuan to eat two meals, and you can basically eat enough, can you believe it?

Even if you have a bigger appetite, it is enough to buy two servings directly, which is only 4 yuan for a meal.

In this day and age, where else can you find a meal with a full meal of 4 yuan and drinks?

Even people with low salaries can afford to eat.

So on a meager scale, this 2 yuan hot dog package has a new name that sounds good.

"The most dignified warmth for the poor. ”

Meager and netizens on the forum, commented like this.

"I am deeply gratified by the kindness and responsibility of Yongxing Supermarket, in this era of commercial interests first, and they are such a pure business, it is our luck! Now I only hope that this 2 yuan hot dog package can always exist, at least for a longer time. After all, there are still many people who rely on them for their food. ”

"Now everyone says, what can you do with 2 yuan? You can't even buy a bottle of drink in the supermarket, which is the price of a bottle of mineral water. But at the door of our Yongxing supermarket in Lin'an, you can buy a breakfast, lunch or dinner. That's our hot dog package. ”

"When I eat such a set meal as a girl, I will feel very full, and I don't need to eat anything else. If I'm going to go out of the company to run errands, then packing one and eating it when I'm hungry is also very resistant to hunger! The only thing I regret is that we usually have to wait in line for 10 minutes to get it. ”

"Do you know why we call it 'the most dignified warmth for the poor'? because it's the biggest food satisfaction you can get for 2 bucks. The disadvantage of high calories and high starch is nothing under the threat of hunger! It is the greatest act of kindness to allow a person to fill his stomach when he has the least money!"

"On more than one occasion we've seen sanitation workers, waste pickers and vagrants come to buy hot dog packages. I also saw that whenever they went, the clerks would take some broken bread crusts and ham sausages and put them in bags for them. They will also be very gentle to tell them that this is something that cannot be sold, so ask them to help dispose of it. It makes me want to cry~~~"

"Yes, yes, yes, I also saw it! The attitude of the people is really good, I feel so warm when I look at that smile, no matter how sad I am, I have been cured all at once! They not only give the most dignified warmth to the poor, but also give warmth to those of us who work hard~~"

“……”

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