Chapter 1158 - Late-mover advantage!
"After the successful development of Airbus's giant A380, Lei Yi specially designed an A380 aircraft simulator and placed it in the air show, this simulator has four routes, the picture is realistic, and it can also simulate wind, rain, thunder and lightning and other weather. This trick is still very effective, and this model has still received a lot of customer attention. ”
Speaking of this, he paused and said: "But the boss you made the judgment before now is really fulfilled, Airbus's A380 did receive a lot of orders at the beginning, but in the past two years, because of the subprime mortgage crisis, a large number of airlines have also canceled orders, and now Airbus has only more than 200 orders in its hands, and last year it was not an order to get it. ”
Yang Jie said with a smile: "This is also a wake-up call for us, the company's senior management should be very cautious when making major decisions and strategies, especially overseas market research must be done very carefully, especially some policies and laws must be carefully judged." ”
Hearing Yang Jie's words, Selder R&Fleg, Bai Yonghui and others all nodded.
The marketing department of Huaxing Technology Group Corporation has a special technical department based on big data to study various marketing strategies and consumer psychology, conduct various experiments, and publish some research reports and problems and improvement plans of the company's internal marketing model from time to time to submit to Yang Jie and the company's management and marketing department.
Although Yang Jie attaches great importance to marketing, he obviously does not rely on a small number of ace marketers, and pays more attention to the psychology and needs of customers.
In fact, Yang Jie also pays attention to Airbus, the head of the ace sales department, but his interest is not to poach this person, but to study how Airbus does in marketing, and then innovate on these.
When Selder R&F Breg mentioned that Lei Yi had a good personal relationship with many airline management personnel and had long-term cooperation, Yang Jie also spoke.
"Lei Yi is a pilot and has been selling aircraft for many years, so he has a deep understanding of the air transport industry, he is very professional in this area, and he is also very familiar with the internal affairs of many aviation manufacturers, and can provide very professional advice to these airlines, which is also something that we marketers need to learn. ”
Yang Jie paused and said: "However, the purpose of our company has always been to serve customers and help customers make money, which we can never forget, and how to make money for customers when our passenger aircraft products are sold is the most important." ”
Selder R&F Breg also nodded, which Huaxing Technology Group has done from the beginning.
Since the big boss is not very interested in such a talent as the top ace salesman, Selder R&F Breg will no longer mention this matter.
Subsequently, the head of the intelligence technology department also reported to the management present on the recent movements of Boeing's competitor.
After Meida Airlines previously placed an order for more than 100 F150s with Zhonghua Fokker Company, this matter caused a lot of waves in Eagle Sauce China.
However, after China Fokker has delivered the aircraft to Mida Airways, this model is also very popular, and passengers like it, and it has also significantly increased the airline's revenue.
Just last month, USA Airlines, which has been Boeing's exclusive customer for more than a decade, also planned to order hundreds of new fuel-efficient airliners from China Fokker Corp.
In order to save this big customer, Boeing gave up the development plan of a new passenger aircraft that took 10 years, decided to update the main passenger aircraft Boeing 737, and promised that the improved model could be completed within 4 years.
Now Boeing has also proposed the 737XER scheme, and the news obtained from the news shows that Boeing's internal engineers are submitting 737ER technical drawings and design plans at twice the speed, and the pace of work can be described as "crazy".
Obviously, the efficient R&D speed of China Fokker has stimulated Boeing, and now they are also trying to catch up with this R&D speed.
However, the reason why China Fokker developed F150 is fast is that it is completed on the basis of the previous F130, which has completed more than 30% of the project, and the foundation of F200 comes from the foundation of the Il-96 passenger aircraft, even so, the basic research and development time is more than 4 years, and it is completed with the help of tools and means such as building a digital prototype platform and the efforts of a large number of domestic engineers.
Although the current China Fokker Company cannot catch up with Boeing and Airbus in terms of technical background, it has the advantage of being a latecomer, and the equipment and technology used are all the latest, and the degree of modernization has surpassed that of Airbus and Boeing.
Although Boeing has a history of more than 90 years and more than 7,000 self-developed software, there is a lot of experience to draw from, and of course there are many lessons to be learned.
As a pioneer in the digital transformation of traditional enterprises, this company has not been very successful in digital transformation, and this company is still using the ancient technology of the eighties and nineties of the last century, and does not pay attention to upgrading or modernization projects at all.
Unlike Yang Jie's desperate efforts to let Zhonghua Fokker use various digital modernization means and technologies, the current Boeing management does not understand IT technology, and the disconnection is obvious, and some even regard engineering and technical personnel as a burden, constantly laying off a large number of software engineers, outsourcing software development tasks, especially outsourcing to software companies in Tianzhu Kingdom, and reducing the company's own expenses on software engineers.
Boeing issued 1,000 layoff notices last year, and most of those who were laid off were in the IT department.
Boeing now employs 150,000 people, including 18,000 engineers and technicians, who are once the company's most valuable technicians, who are constantly being laid off, and the vast majority of them are skilled trainees, and Boeing has outsourced much of its research and development to cut costs.
This approach is diametrically opposed to Chunghwa Fokker, which is now constantly recruiting engineers and constantly conducting research and development in digital automatic assembly and manufacturing technology, intelligent flight control system, aircraft fault diagnosis and health management technology, system immersion design and information security, and passenger aircraft electrification technology.
Now the number of employees of China Fokker has reached more than 50,000, but the number of engineers and technicians has exceeded 20,000, and the annual investment in research and development is billions of dollars, even surpassing Boeing in terms of investment intensity in research and development.