Chapter 233: The Idea of Turning Losses into Profits
After listening to the introduction of the system, Li Yang's biggest impression of Bali is that it has a strong religious atmosphere, which is also the biggest feature of Bali.
It is very different from Bora Bora, and the beauty of Bora Bora is its unique natural landscape, as well as its well-preserved ecological environment, which does not need to be carved......
In addition to the natural scenery, the beauty of Bali is more due to its strong religious culture......
Bali is actually not small, almost one-sixth of Hainan Island, with a population of about 3.15 million people, and a long history and culture......
Many of the buildings on the island are very distinctive, with a strong Hindu atmosphere, and some people say that there are more temples than houses in Bali, although this is an exaggeration, but it is really about the same......
Most of the Balinese people believe in Hinduism, worship the three gods of heaven, and also worship the god of the sun, the god of water, the god of fire, the god of wind, etc.
People here worship everything, cars, trees, flowers...
For the Balinese, devotion to all things is the only thing that is necessary.
Therefore, on the road, you can see all kinds of statues of gods and beasts everywhere, especially in the center of the square of some main roads, there will be a statue of a god in Hinduism, lifelike, with a strong religious atmosphere, but also Bali is an impressive place.
In addition, in the streets and alleys of the island, you can see tributes placed on the ground and in front of shrines, whether it is hotels, supermarkets, shops, or attractions, etc., without exception, everywhere......
The offerings are made of bamboo leaves woven into square plates, filled with bright flowers, incense, candles or fruits, which look pretty like a box of flowers, which is also a unique sight in Bali......
The target hotel that Li Yang wants to acquire this time is located on the Phuket Peninsula on the south coastline of Bali, standing on a limestone cliff more than 100 meters high on the coastline, which is spectacular.
The style of this hotel is not as high-profile and luxurious as the Four Seasons Hotel, and it is noble everywhere.
It is mostly minimalist here, but it looks low-key, and the overall building is mainly light and gray, which makes people feel very comfortable.
The biggest feature of the hotel is the bird's nest building built on the cliff, half of the building is outside the cliff, and the sea is at the foot of the waves, and the scenery is excellent.
The resort is located 30 km from the city centre, 12 km from the airport and less than 5 km from Bali's famous attraction, Lover's Cliff.
In fact, the hotel is excellent in terms of geographical location, hardware facilities, architectural style and so on.
But due to poor management and fierce competition among Bali resorts, the resort, which has only been established for less than a decade, has now lost money for three consecutive years and is currently looking for buyers around the world, with a current market valuation of about 500 million yuan.
There is no shortage of unique resorts in Bali, and there are many world-class hotels, whether they are seaside resorts or tropical jungle resorts in the mountains.
Each one has its own unique character and attracts visitors from all over the world.
It can be said that in addition to the rich religious culture and the island scenery, Bali is famous for its resort hotels.
"It's a difficult lord again!" Li Yang sneered, although the natural flow of tourists in Bali is very high, but the competition is also fierce, and it is indeed a challenge to turn such a loss-making hotel into a profit.
"It seems that it's time to think about how to complete this mission!" Li Yangxin said.
While he was checking the system's mission, his hook dropped on a large fish.
"Haha, I caught another one!" Li Yang shouted happily.
At noon, Li Yang took the family to the private island he had been to before, had a full meal, and grilled all the fish they caught.
The sun in Bora Bora is really vicious, even though Li Yang and they wear sunscreen every day, but in the past half a month, the family has obviously darkened two shades.
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In the next few days, Li Yang began to inquire about all the information about the Essenel Resort and Bali, and he also asked Mihir to help him get a lot of industry data, including Bali tourist analysis report, Bali hotel analysis report, Huaxia outbound travel analysis report, etc., for his analysis and reference.
After a few days of careful research and analysis, Li Yang also has a more polite and comprehensive understanding of this island, which he once heard about in the news of celebrity weddings.
Bali is recognized as a honeymoon and marriage mecca in the world, and many Chinese celebrities' weddings are held in Bali, which also makes this island more well-known in the country and an ideal place for many wealthy people to get married and honeymoon.
Moreover, Bali is not as far away from China as Tahiti, and there are many direct flights, and the geographical location and traffic environment are far greater than that of Tahiti Bora Bora.
In addition to the natural scenery of most of the islands and a variety of resort hotels, there are many famous scenic spots and cultural landscapes, which are also in line with the preferences of domestic tourists.
I have to admit that the vast majority of tourists in China have completely different preferences and tendencies from tourists from developed countries in Europe and the United States in terms of the concept of tourism and vacation.
Europeans and Americans prefer to find a scenic island or hotel, just spend the whole vacation, and enjoy the real slow life.
But Chinese tourists are still more touristy, and if they do stay in a hotel for a week or more, they will go crazy.
They want to go to a few more places, stay in a few different hotels, check in a few attractions, and take more photos and videos in one trip, even if it's a honeymoon.
Bali, on the other hand, has all the needs of Chinese tourists, and in a way, it has a lot of similarities with Thailand.
This is one of the reasons why Chinese tourists prefer to go to Bali......
All of the above is in the general environment, but it is also the main theme of Bali in the Chinese market at present......
Li Yang wrote down three key words on the paper: love, wedding, honeymoon, and sightseeing......
An inspiration popped into his mind, and an idea slowly took shape......
In the end, he wrote the word "star" on the paper and drew a circle on it!
However, since he has not yet visited Bali in person, his understanding of the Eisenel Resort is not deep enough, and the analysis of the surrounding competitive environment is not enough, so he has not been able to form a final plan.
The handover of Four Seasons has finally come to an end, the acquisition process has been completed, and Four Seasons Resort has officially changed its name to Pandora Resort.
The name was obtained by Li Yang before, and he thought that this place was as beautiful as the planet Pandora in Avatar, so he took such a name that was not creative.
And because the name also needs an English name, and the English name of Pandora has also been registered, the English name of the hotel is composed of Pandora's pinyin, which is also more convenient for domestic tourists to identify.
Although the hotel has completely changed hands, all the staff at the resort have been retained, after all, they are basically locals who have worked at the hotel for many years, and have both feelings and experience.
Li Yang also promised that all the benefits for employees will remain unchanged, so that whether the hotel is sold or not is actually the same for these employees.
After all, people here don't care whether they are in the world's top 500 companies, and whether they can pretend to beep when they say their company name!
However, although the internal operation of the hotel is almost unaffected, some online booking platforms have to re-sign contracts and launch new names, and the marketing of hotels to countries around the world has to be relaunched.
After the completion of this acquisition, it is inevitable that the hotel will definitely lose a lot of foreign customers, or customers who are targeting the Four Seasons brand.
After staying in Bora Bora for more than 20 days, Li Yang returned to China with his family.
After returning to China, Li Yang immediately devoted himself to work, set up a new project team, contacted industry insiders and law firms, and set up a temporary acquisition team to make all preparations for the acquisition.
However, due to the fact that Pandora Resort has a lot to do, Mihir is basically unable to participate in the acquisition of Bali Eisenel Resort.
She could only give Li Yang some necessary help remotely.
After more than half a month of careful preparation, the project team prepared various materials and procedures, and Li Yang also took the employees in charge of the acquisition project and a financial consultant to Bali to prepare for preliminary contact with Eisener.
There are direct flights from Johto to Bali to Bali, which only takes about six hours to get there, and it is really convenient to get there without a visa.
Li Yang They arrived in Bali at four o'clock in the afternoon, it was not dark yet, after getting the luggage, they exchanged currency at the airport first, although Li Yang has a VISA credit card, you can directly swipe the card, but after all, there are still many places to spend, or to tip the service staff and the like, you still need to use paper money.
The locals use the Indonesian rupiah, which is also known as the Indonesian rupiah.
One yuan can be exchanged for nearly two thousand rupiah.
After changing the banknotes, Li Yang looked at the numbers on the currency in his hand and felt a little panicked.
The maximum face value is 100,000, and the minimum face value is 1,000!
My God, Li Yang was almost dazzled by the odd and odd numbers of zeros!
However, this kind of money should be very cool to spend, and it feels very textured to shoot hundreds of thousands of dollars!
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Li Yang's hotel they booked has a pick-up service, and they came to pick them up with a Toyota MPV, which actually looks similar to the domestic Wuling Hongguang, and it is estimated that it is a model produced by Toyota specifically for Indonesia.
The whole car does not have a bit of a luxurious feeling, but fortunately, there is air conditioning in the car, which is very cool.
Not long after coming out of the airport, Li Yang saw a tall statue of a god standing in the middle of the circular square in front of him, and this combination of religion and modernization was indeed a special feeling.
However, on the way to the hotel, Li Yang also felt the backwardness here.
Although the tourism industry is thriving, there are also many world-class resort hotels.
But it is still very poor here, there are not many cars that can be seen on the road, and they are basically the kind they ride, Li Yang guesses that it is estimated that the tourists sitting in it are also tourists like himself.
Along the way, you can see more motorcycles, and in groups, it is not difficult to see that motorcycles are the common means of transportation for locals.
However, to Li Yang's surprise, all the motorcyclists he saw on the road were wearing helmets and were very obedient to traffic laws......
This is more aware than people in some parts of their own country!
Li Yang's hotel is located in the center of the city, and the hotel's architectural style is also combined with the local religious atmosphere, and the yard is full of bright flowers, the most eye-catching is the beautiful frangipani, which fills the whole air with a refreshing fragrance.
In addition, there are many offerings filled with flowers and incense in the hotel, which also exude a special aroma, which together form a unique taste of Bali.
Li Yang gave the driver 100,000 rupiah, which made the driver very happy, in fact, 100,000 rupiah is only about 50 yuan, but this is almost equivalent to his day's salary.
After checking in and choosing breakfast for tomorrow morning, the sun outside has set over the horizon and the temperature is starting to cool down.
Li Yang and they went to the street together, to feel the customs of Bali, as a tourist city, Denpasar's downtown area is very lively, the streets are lined with shops and restaurants, there are many Chinese restaurants, almost every shop has a statue of the god full of offerings.
There are a lot of tourists on the street, and you can see European, American, and Asian faces everywhere, and you can see people from all over the world almost at the same time.
Suddenly, a familiar song floated into Li Yang's ears, it was a very old Chinese song "Sweet Honey", the singer was obviously not Chinese, although the melody of the song was very standard, but the pronunciation was obviously not so standard.
Li Yang curiously looked for the singing voice and walked over, the singing came from a very popular restaurant, the façade and the inside of the restaurant are made of bamboo, quite distinctive, two Indonesian beauties at the door are greeting guests, they are short in stature, slightly dark skin, but the body shape is so convex and backward.
And there is a band singing in the restaurant, and the sweet honey is sung by the female lead.
Hearing this old Chinese song here, it is really a special taste, Li Yang and a few people walked into the restaurant, there are many customers in the restaurant, most of them are European and American guests, and there is no Indonesian except for the service staff.
In fact, in Bali, most of the people who can eat in restaurants are tourists, and locals can't afford to eat here.
Li Yang ordered a pork chop with mashed potatoes and a glass of watermelon juice, and after the female lead singer sang a sweet song, the guests in the restaurant applauded very kindly.
Then she sang another English song, and a pork chop almost didn't eat Li Yang, and the portion was too much.
After eating, the lead singer of the band was replaced by a black man, after all, if you keep singing, no one can stand it, the female lead singer sat aside to rest after leaving the stage, Li Yang and they went over to chat with the lead singer.
Only then did I know that this female lead singer is actually from Guangxi, China, and her parents came to Bali to make a living when they were young, and she was also born here.
She has a special affection for Huaxia, and this song is also her mother's favorite song, and of course this song is also very popular with foreign tourists, so she often sings it.
After coming out of the restaurant, the streets became more lively, there were many people on the streets, but there were few cars, Li Yang and the others walked around the shops on the street, such as some markets selling local handicrafts, which had many wood carvings and iron crafts with local characteristics.
"You can choose as you like, I'll treat you!" Li Yang said to the financial advisors and staff who accompanied him this time, they were also coming to Bali for the first time, and it was good to bring some souvenirs back to send relatives and friends, and Li Yang also chose a few more exquisite wood carving ornaments.
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