Before I knew it, the lecture had been going on for half an hour. Everyone was immersed in it, and it felt like time was flying, especially in art colleges, where it was rare to hear such a purely technical lecture, so everyone felt refreshed.

Shen Songsheng and other school leaders at the bottom all nodded secretly, with content and dry goods, and felt that Jing Jian had indeed made careful preparations. And Xia Xinran looked at Jing Jian on the stage talking eloquently, and before she knew it, her eyes were already foggy, and she was immediately teased by the girls around her......

“...... As we've seen before, this is the future technology for the development of cinema. Some people may say that it is the United States, that is Hollywood, they have such technology, and they also have such conditions. And we shouldn't be ambitious, but we should be down-to-earth and make movies that are within our means. ”

"Is that right? Yes, it's not right. We have to note that technology actually goes both ways, especially computer technology, which can be used in film special effects, but it has also brought about a revolution in film playback! Note: I use the word 'revolution' here again. Because this time - the wolf is coming! The wolf is really coming, and this wolf is this - CD-ROM!"

In the slide projector, a CD-ROM and a computer CD are played.

Jing Jian paused for a few seconds to let the audience digest it a little, and then continued: "Our traditional film projection is such a process......

“...... However, with the advent of discs, there will be such changes. To make it easy for everyone, please enjoy a skit first. ”

“......”

Xia Xinran's eyes immediately widened, and it was time for her own little movie. And the girls next to him were even more excited, shaking Xia Xinran's body: "Look, it's coming, it's coming." ”

"Got it!" Xia Xinran was shy and had strong expectations.

The choreography and performance of this skit were very good, and the audience was laughing constantly. And Jing Jian struck while the iron was hot and said: "The performance is very exciting, thank you to the students who filmed." But from the sketches, we can learn that there is no need for a printing factory to make copies, and there is no need for people to run films in major theaters. It only takes one person to take a video camera to the cinema to secretly shoot, and it can be easily made on a disc and played on a computer and other equipment. This means that you can enjoy it while sitting at home, and even a few families, relatives and friends can enjoy it together, and you can collect it and look at it countless times. You don't need to buy a movie ticket at all, you only need to buy a small CD. ”

"Some people may ask, no matter what happens, the movies we make can still be enjoyed by the audience anyway. To put it more explicitly, I'm famous anyway, and I've been paid to make movies. Even if it is less, I can still get the salary given by the state every month, and the drought and flood guarantee the harvest will not have a big impact on me. However, have these people ever considered that if they lose money in making a film, who will invest in a movie? At that time, those studios in China will not even be able to pay their salaries, will they need state funding every time? What should we do with the freshmen of art academies such as Jingying?"

"In addition, the movie theaters can't sell tickets, so how can the people in the local cultural departments live? Can't the movie theaters open, and the movies that are made are piled up in warehouses? When the time comes, there will not even be a place to steal pirated copies. How are you still famous? How do you get paid to make movies......"

After these words, Jing Jian once again briefly introduced the "prediction" of the future development of electronic technology, and continued: "In this regard, I will not make too many extensions today, and I will introduce it in detail in future lectures." And what you just said is not alarmist, and some people may ask, is there any solution to it? Truth be told, it's hard. ”

"But I believe that this difficult period will eventually pass. We should admit that the once glorious Chinese cinema is lagging behind, and is even far inferior to Hong Kong and the treasure island. But as long as we are fully prepared, the harsh winter period is also a period of opportunity, as long as we keep up with the latest trend of the film technology revolution, our Chinese films will surely recast their glory!"

“......”

After more than an hour of lectures, it was finally time for the question session. In any case, the audience felt that the trip was worthwhile, whether they agreed with Jing Jian's views or not, but at least there was a feeling of "opening up a new world".

"Mr. Jing, I have a question, if what you say is all the truth, will films in other countries and regions in the world be affected in the same way except for our Chinese films?"

The first question is very high. The Jing Jian who asked the question knew Professor Dong from Chinese opera, a famous national actor and an old artist.

"Elder Dong!" Jing Jian nodded to Professor Dong with a smile, "You can answer clearly, and you will also be greatly affected." We know that European and American countries have done a good job in protecting property rights, while China is completely blank. So they can survive after being hit hard, and we...... Hehe. The first to hit is the record industry, because computer audio technology has gradually matured and the capacity is smaller. I'm predicting that the big labels will have a hard time in the future. And pop music will also enter an oscillation period, which is the same all over the world. And those countries and regions with imperfect legal protection, such as Hong Kong and Taiwan, will soon become a mess!"

"Boom——!" There was a commotion. To tell the truth, the current Hong Kong and Taiwan entertainment industry is simply an idol in the mainland film and television industry, the kind that is envious, jealous and hateful. But in any case, a trend has been formed -- to learn from the successful experience of Hong Kong and Taiwan. I didn't expect to hear it suddenly today, the Hong Kong and Taiwan film and television circles are actually about to burp?

"So will art such as film not exist, or will it fall into a low ebb for a period of time?" asked a teacher from Jingying.

"There will be there, but there will be a big impact. Jing Jian explained, "We first have to look at the big picture. According to incomplete statistics, the total value of cultural industries in the world accounts for the proportion of total GDP, the United States is more than 25%, Japan is about 20%, and the average in Europe is between 10% ~ 15%. And in China, it may be less than 1 percent of GDP! In the future, both in all countries in the world and in China, the cultural and entertainment industry will flourish. The film and television industry is only a part of the cultural and entertainment industry, and it can be judged by logic, the short-term malaise of movies, note, I use 'short-term' here, because my personal judgment is that movies will rise again. ”

"Well, the short-term malaise of movies will definitely make the TV drama industry prosperous, and from the perspective of personal career planning, it is recommended that it can develop in this direction. Also, choosing the right movie themes and identifying the latest trends can still be promising......"