Chapter 197 Establishment of a brand center
Then Li Yang used the ten ordinary lottery opportunities, and in the last four out of ten, he drew "diving skill cards, calligraphy optimization cards, memory improvement cards, and ........." respectively
"Persistent card?"
Seeing this last prize, Li Yang was suddenly a little confused.
What kind of durability is this persistent card, is it......
Li Yang thought about it, and smiled silver......
I immediately took a closer look at the function introduction of the system, this is not a skill card, but a function card, and it is a one-time function card.
After use, Li Yang can continue to maintain the peak state of physical fitness for 24 hours, and there is no fatigue or any side effects afterwards.
"I'll go, this is very powerful, the peak of physical fitness that lasts for 24 hours, that means I can do it all the time for 24 hours......"
"Push-ups, sit-ups or whatever, I don't feel tired, if I run a marathon, I'll ...... Don't lose everything in seconds!" Li Yang's luggage was heavier, "Hehe, the rewards of the system are really amazing!"
Li Yang's ten lottery chances are about the systematic reward of member tasks, and the number of club members has reached 365.
According to the previous system task reward mechanism, in addition to these ten lucky draw opportunities, Li Yang has also obtained the right to set his own price for hotel rooms, and the turnover is all owned by Li Yang's company.
Judging from the current growth of the number of members, it will soon reach the requirement of 500 people, and then he will also get a system robot assistant, which is a reward that Li Yang yearns for.
The system is so powerful, and the reasonable robot assistant must be very good, and maybe it will be of great help to his career in the future.
These rewards were already known as early as when he was driving, but he was not in a hurry to draw the lottery, and because he had obtained more operating permissions, Li Yang had not only been thinking about the project of the RV campsite during his self-driving trip, but also carefully and seriously thinking about the company's future development and the hotel's next strategic adjustment.
At present, their company will operate at the same time as the cat inn, the mountain homestay hotel, and the self-driving RV campsite that will be built soon, and it will definitely involve the resort field in the future.
In the future, there will be countless stores, departments, and personnel involved, and the company's business will become more and more complicated.
In fact, many companies did very well when they were small at the beginning, and their operations were well organized.
On the contrary, as it gets bigger and bigger, there is no good transformation, or a good management, which leads to all kinds of irreparable problems, either directly dying, or being stuck in place and unable to move.
In Li Yang's view, although the current scale of his company is not particularly large, he must be forward-looking, to stand on a higher pattern to plan the future, to prepare, so that when the company develops rapidly, it will not be overstretched and there will be such and such problems that cannot be dealt with.
Therefore, on the second day after returning to Chengdu, Li Yang returned to the Youshan B&B Resort Hotel and held a high-level meeting to understand the progress and situation of this stage of work on the one hand, and to adjust the company's next strategic planning and organizational structure on the other hand.
On the way back two days ago, Li Yang informed Yang Li that they were making preparations, so at today's meeting, Yang Li first elaborated on the operation of the hotel at this stage and the problems encountered.
"Mr. Li, the above is the work report at this stage!" Yang Li returned to her seat.
Li Yang nodded, he is not at this stage, Yang Li will manage the hotel very well, but it is only good in daily operation and management, but in marketing and brand activities, it is obviously insufficient.
Of course, Yang Li is good at operation management, not marketing, and her marketing department is only two young staff, and there are no real high-end professionals in marketing.
I used to do it on my own and by the marketing company.
This is also one of the very important issues that have been exposed at present, even though Li Yang has his own very powerful self-media, he can't give full play to it, so this is one of the keys to Li Yang's thinking and adjustment.
"I will put the construction of the Yamashita Hotel on the agenda in the next few days, and I will be fully responsible for this matter!" Li Yang said, the approval procedures have been completed in the past two days, and the construction can start at any time.
The Fuster slide project is currently running very well and is very popular with guests, but Li Yang's construction of this project is not just to add an amusement project to customers, or a paid project.
He prefers to use this project as another selling point or attraction point to cause some heat on the Internet, so that the entertainment project and the hotel itself will complement each other and attract more guests.
Of course, the current team can't do marketing things, and he has nothing to complain about.
"In the future, our company will set up a brand center and different project teams to be responsible for different business segments!" Li Yang continued, "After this period of operation, our hotel has stabilized, but we cannot be satisfied with the status quo, and this hotel is not the last project of our company!"
This time, I went to Xiqiang to investigate the RV campsite project, and in the near future, we should also build an RV campsite in Ranwu Lake.
Of course, according to my plan, there are many more projects we have to do in the future, and I will even consider running a resort!"
Li Yang's words were a little beyond everyone's thinking pattern, Yang Li was better, but the others were obviously a little confused.
"At present, most of our team will continue to stay in this Youshan Hotel and be responsible for the operation of the entire hotel, but your future development path is not limited to this, you will be the first team of our company in hotel operation management, and we hope to become a mature and professional team, and become our mainstay in the future!"
"I will set up a brand center in Chengdu next, and be responsible for the marketing of our company's Youmao Inn, this Youshan Hotel, and future RV campsites, as well as the operation of our company's self-media and the integration of customer resources!"
The establishment of the brand center is one of Li Yang's important decisions.
In fact, for many small and medium-sized enterprises, the company's own product line and brand are relatively simple, and the customer group is relatively simple and easy to manage. In this case, the establishment of a marketing department alone can meet the needs of branding, marketing, public relations, etc.
However, when the company's business gradually develops and grows to become a group company, the product line becomes complex, or gradually evolves into a business unit brand structure that shares a brand, it is often necessary to set up a group-level department to serve the corporate brand as the core to integrate resources, enhance and strengthen the brand business, and this department is called the brand center.
Whether it is the current situation or the future development strategy, the establishment of a brand center is necessary and a top priority.
Of course, to set up a brand center, what he needs most is the corresponding high-end talents.
"I have listed a few recruitment positions, Yang Li, you are responsible for helping me contact the headhunting company, and you will come with me for the interview!" Li Yang said.
"Okay, Mr. Li!" Yang Li took the document handed by Li Yang and looked at it carefully.
In the next few days, the construction of the Yamashita Hotel officially began, and Li Yang began to be busy looking for a suitable office space in the city to serve as the future brand center of his company.
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