Chapter 1074: The Wrath of the Top Giants
In recent years, many people may have noticed a problem.
That is the title sponsor of those popular entertainment variety shows, which are mainly divided into two categories: mobile phone manufacturers and beverage manufacturers. In the beverage category, the title sponsor is either a product of Yidai or a product of Mengyang.
The cost of these two is much greater than that of the more powerful Pepsi and Coke.
This is actually exquisite.
Pepsi, Delicious, the main product has always been three dollars a bottle, more than 500 ml. It used to be very profitable, but after so many years, prices have risen so much, and their prices have not changed much.
And even if it is their new product, the price is often around four or five yuan.
The main beverage market for planting flowers is actually quite stable, and the price is quite cheap, which belongs to mass consumption.
But the dairy and beverage industries are different.
Not to mention the many reasons, in short, the new packaging of Yimu and Mengyang is getting better and better, but the unit price of a single bottle is also getting higher and higher. To a certain extent, this is also paying for these overwhelming advertisements.
Where will the money come from without raising prices?
If you don't get money, how can you advertise?
If you don't advertise, where will anyone buy it?
No one buys it, and who will pay for the increased price?
It's a crude cycle.
Of course, if most of the money is spent on this, then the quality ...... You can't say it, you can't say it.
In short, the joint title of "Love Letter and Wind Soda" and "Ruiou Cocktail" undoubtedly broke the potential harmony between Milk and Meng's milk.
We are so optimistic about you, how can you get rid of us and go it alone?
If you want to go it alone, I'll let you do it, believe it or not!
There is no doubt that this is the confidence of large enterprises across provinces, they are so domineering.
Soon, Mengmao announced that it had reached a title agreement with "Creation Group", and said that she was very optimistic about "Creation Group". In the public relations rhetoric, there was no less dirty water poured on "Training Camp".
It's hard for you to believe that such an ugly approach comes from an official V of a big business, which is a model of not losing face at all.
And Yi Niang is miserable, she gave up "Creation Group" before, and now she has lost "Training Camp". After doing it for a long time, they returned empty-handed, and they couldn't spend the money, do you say they are angry?
The angry Yi Granny continued her usual domineering style, and actually directly banned the sale of "Love Letter and Wind Soda" and "Ruiou Cocktail" in Mongolia Province.
As soon as the news came out, the beverage and dairy industries were directly shaken.
The giants are waving their fists again, and the small businesses watching are terrified.
In fact, such a domineering behavior, except for Mengyang, the rest of the enterprises are powerless to resist at all.
This is also one of the important reasons why major beverage brands are afraid to enter dairy products.
You can't play with other people's.
For a while, many people expressed their opinions on the Internet.
"This ...... Xu Yuan got into trouble this time. ”
Speaking of which, the last time the two ** industry giants asked Xu Yuan to endorse, Xu Yuan pulled Ji Duobao with his backhand, which made the two very unhappy. This time, Grandma exploded in an instant!"
"This is a warning from Yi Niang to Xu Yuan, right? Take a look at Xu Yuan's drink empire, herbal tea, soda, cocktail...... If this development continues, how far can Coke and milk go?"
"I heard that some time ago, Yi Grandma also followed the trend and made a cocktail, but it didn't sell at all, this is a grudge against Xu Yuan, right?"
"I feel sorry for Xu Yuan, as a native of Mongolia, I really like to drink love letters and wind and Ruiou. ”
"Brother, don't say much, go to the supermarket and snap it up, maybe you won't be able to drink these two drinks again in the future." ”
"I definitely can't drink it, our family runs a supermarket, and now we can't enter love letters and wind and Ruiou. ”
"Ahh
"I don't know, anyway, it's a notice issued by the relevant departments prohibiting sales, as if there is a problem with the quality of the product or something......"
"Sure enough, the wonder of Yimu has appeared again, the only thing I am looking forward to below is the cross-provincial pursuit, let's make a bet, when will Xu Yuan be taken away?"
"Hahaha, upstairs cow pen! Someone really went to look for Xu Yuan, but it didn't seem to be able to take Xu Yuan away. ”
Is there an official person who wants to take Xu Yuan away?
This is not true, of course, but the truth is not too far from it.
The place where Xu Yuan lives is not an ordinary community, but a mansion area with a name and surname in the imperial capital. There is no other mansion of 1300 million, but the only advantage is that there are dignitaries and dignitaries all around.
After all, when this villa was bought at that time, Meng Xiaoxuan also consulted Zhao Ke.
In this kind of community, once there are outsiders to inquire about the news, the security will notify the local authorities and investigate these people.
Therefore, a drama of "the flood washed the Dragon King Temple" was staged.
is also an official person, and the imperial capital is naturally more horizontal.
And the group of people in Mongolia Province left in disgrace.
Of course, their reason for asking Xu Yuan to "assist in the investigation" is very "legitimate", otherwise they may not be so easy to go back.
Although the matter has ended here, Xu Yuan has never been the one who is passively beaten.
Soon, several shareholders of the mall sold their shares, and a mysterious major shareholder settled in the company and became a member of the board of directors. And this major shareholder is Bian Xue!
Behind her is Xu Yuan.
On the same day, Jingxi Mall opened a "Mongolian Province Zone", which mainly featured love letters, wind sodas, Ruiou cocktails, and many other local milk brands such as Xuebao, Guangming, Sanyuan, New Hope, Yantang, Tianyou, Changfu and so on.
Milk brands that you can't see in Montenegro can be seen here.
And this channel is specifically for Mongolia, and Mongolia ID can get the first time delivery. Of course, netizens in other regions can also buy it at will.
The greatest significance of the existence of this zone is to allow the majority of the public to have access to mainland milk brands other than Yiyu and Mengnu.
This is a big deal!
The impact on the two dairy giants is unparalleled.
A dozen years ago, they could beat local milk with quality.
Today, more than a decade later, they can only rely on changing the rules to stop the growth of local milk, what does this mean?
Illustrating the quality, they are regressing.
Under the development of a thriving domestic dairy industry, the industry standard is actually regressing, what an irony!
Soon, Yi's milk and Meng's milk expressed strong dissatisfaction with the Mongolian province area of Jingxi Mall. He also urged the relevant official departments to deal with the matter quickly, otherwise the consequences would be serious.
In this regard, Jingxi Mall did not respond to anything.
A week later, there were some subtle changes in official positions in Mongolia. The imperial capital led the parachuting into Mongolia Province, laying the groundwork for the huge official changes in Mongolia Province a year later.
Before that, Yi Milk and Meng Milk were helpless to take Xu Yuan for the time being.
Their previous methods were ineffective in front of Xu Yuan, but "Creation Group" became their only hope.