The topic of beauty, in itself, is a compelling topic that can give rise to a huge "attention economy". And in addition to taking advantage of the eyeball effect brought by beautiful women, our event this time. There is another advantage, that is, the controversy and topicality that exist in it, and this negotiation is in line with the attributes of the Internet and the hearts of netizens. Lu Guowei continued to explain.

"Our screening criteria for this event are 90 points of beauty.

First of all, the 90-point beauty is inherently controversial, as there is no standard answer to this issue.

Secondly, the activity uses good looks as a screening condition, which is bound to be controversial.

Many people may think that it is not a good thing to cause controversy, but a just right controversy can have an unexpected effect.

Anyone who has watched Mango TV's variety show should know that what Mango TV is best at is stirring up contradictions and controversial things, an originally harmonious program, and the trailer can give you the rhythm of the minute-to-minute fight. An ordinary person can edit you into a person who people love and hate, and who is constantly controversial.

Although this is indeed disgusting, I have to say that many people have strange poison in their bodies, while insulting, while still wanting to know what happened, while actively participating in the discussion of the controversial person, and continuing to deliver traffic and heat to this person.

So we can't deny that it is these controversies that spark discussions, and discussions bring heat, and behind the heat is a huge amount of traffic and attention.

Our marketing strategy this time is to use the controversy to hype up the topic, but Mr. Li doesn't have to worry, we will lead the rhythm and guide the direction of the topic, and the topic itself will revolve around the 90-point beauty and the event itself, which has nothing to do with the service and reputation of the hotel.

Of course, you should also know that there are many trolls on the Internet, and it is inevitable that they will always make indiscriminate evaluations or abuse based on their own subjective wishes. ”

"Well, I know this, no problem!" Li Yang naturally doesn't care, running a hotel is the same as being a star, it is impossible for everyone to like you and understand you, you just need to capture the part of the customers you want.

"Then let's talk about the specific implementation plan in detail...... Lu Guowei began to introduce the specific implementation methods and steps of the marketing plan in detail.

Including through which channels and network platforms, in what way, event marketing, topic guidance, etc., will detonate this event on the Internet.

The plan is written in detail, the time rhythm, the specific implementation strategy, and even the topics of some articles, and some network jokes have been written, which is completely a mature plan that can be executed at any time.

"Mr. Li, do you have any comments on this part?" After finishing the implementation plan, Lu Guowei looked at Li Yang.

Li Yang nodded, I have to say that Lu Guowei is a professional, and the whole plan makes Li Yang basically unable to find any problems, and even exceeds his expectations.

And the effect estimation is written out in the plan, after all, these people are doing event marketing, there are many successful cases and experience, and the prediction of many results is very accurate, so they will have such confidence.

"I don't have any opinions, it's very good, let's go on!" Li Yang said with a smile, since he chose them, he naturally decided to cooperate with them after careful consideration and research, and he really believed in their abilities.

"Okay, then let's start the following content!" Lu Guowei smiled slightly, "The following is the second entry point for the marketing of this event."

Mr. Li, you proposed that you can stir up the topic from the small program itself, which we have also discussed and determined that it is very feasible, the small program for identifying beautiful women, we went back to test it, it is a very entertaining software, if you do a good job in marketing, it can even go viral.

This software itself also inherits the above characteristics, because it is related to beautiful women, and it is very topical.

And the software is very entertaining, so while we are doing event marketing, we are carrying out a wave of hype from this entry point, and the two-pronged approach can definitely detonate this event completely, and it can also help the hotel earn enough traffic and eyeballs!"

Listening to Lu Guowei's words, Li Siqi's eyes became brighter and brighter, she quietly turned her head to look at Li Yang, who had a serious expression and looked at the projection screen seriously, and suddenly felt a little ashamed in her heart, she actually thought of him as a pervert, and she was really shallow-sighted.

As a planning copywriter, I couldn't see the marketing logic at the beginning, which is really biased and limited my own pattern.

After listening to the two marketing strategies just now, she really gained knowledge, and she also had a new understanding of Li Yang, and he should not rely on luck to build the Youmao Inn into an Internet celebrity inn, but on strength.

"Of course, all of our marketing strategies serve a fundamental purpose, which is the hotel itself!" Lu Guowei continued, "so we will take advantage of the trend to guide and market around the hotel itself while the marketing around the event and mini program has aroused popularity, and convey the hotel's brand, scenery, service, feelings, etc., to everyone."

However, because we didn't know enough about the hotel before, we didn't write a particularly detailed plan here, only a general framework!

"But I visited here today, and I also chatted with Mr. Li, and I have an idea about the positioning of the hotel, one is to escape, and the other is to heal!"

Lu Guowei's words made Li Yang's eyes brighten, as if he had resonated!

He has lived in the hotel for such a long time, and it is precisely these two words that he has personally felt.

Escape! Heal!

"I think it's very much in line with the psychological state of young people nowadays. In the face of the pressure of work and life, in the face of unfair treatment, in the face of parents' urging to marry, in the face of parents' excessive love, or excessive dependence on family members, etc., many people have had such thoughts, wanting to escape from the original life, the original family, and breathe a sigh of relief, this is their inner desire, just like the poem and the distance can resonate!

And isn't it a great place to escape from the hustle and bustle of the city, away from the place where you used to live, and to live for a few days in a place that feels like a paradise?"

"That's very good!" Li Yang clapped his hands, Lu Guowei almost said all his thoughts, and sure enough, if you find like-minded people, you can have this tacit understanding.

"And healing, I think it is more appropriate, Mr. Li should also be very clear about the meaning of healing, there is a cat inn is a place to heal people's hearts, and the same is true here, there are beautiful scenery, fresh air, atmospheric rooms, rich leisure and entertainment facilities and places, as well as those cute animals, these are the most healing things in people's hearts!" Lu Guowei continued.

......

[Thank you to the soon-to-be-married Chubby and the book friend 2017**191, and the two book friends each rewarded 100 starting coins]