"Jurassic Park" was released, and Zhang Pu's "Transformers" gradually increased its publicity efforts.

Previously, the heat caused by the trailer has dissipated.

However, this time it is a little different from "Jurassic Park" and "Journey to the West", but the corresponding film and television peripherals are the first to appear.

Autobot toys were released before the movie was released.

To the surprise of Zhang Pu and others, as soon as the Autobots' toys appeared, they immediately became a hit.

The explosion of toys is estimated to play a great role in fans' curiosity about movies.

"The toy is on fire!" Jiang Xingwen said with a smile, "In this way, it still has a great effect on the promotion of the box office of the movie." And when the movie becomes popular, it can in turn promote the sales of toys. ”

The hot sale of Transformers toys, Zhang Pu is not surprised.

This toy is an irresistible temptation for children, especially young boys.

Not to mention children, some adults probably can't help but buy them for fun.

Of course, in Zhang Pu's view, the popularity of toys is far from reaching its peak.

"It was an excellent decision to get the toys on the market early. Zhang Pu said with a smile, "In the past, we only thought about promoting peripheral products through movies, but we didn't think about using peripheral products to promote movies. ”

Jiang Xingwen nodded, this is a kind of mutual success.

However, if the trailer of "Transformers" did not cause such popularity before, it is estimated that I would not dare to launch film and television peripheral products so rashly.

The investment in film and television peripheral products is not low.

The hot sale of "Transformers" toys has caused a lot of topics, and this topic is related to the movie, which naturally makes the movie more popular.

And with the advent of toys, many people suddenly reacted to why the advertising placement fee of this film is so amazing.

And why did Zhang Pu swear that it would not affect the movie itself.

Autobots, Transformers, how can these combined with cars affect the movie itself.

It's just a matter of making someone's model become an Autobot in the movie.

Perhaps, there will be a car logo in the lens for a second or two, but what is the effect?

Publicity, Oriental DreamWorks has always been willing to spend money, not to mention Zhang Pu's movie.

Posters are all over the Internet, and you can even see them everywhere in the city.

And the major leading actors also frequently appear in major variety shows.

Words such as Autobots and Transformers have become popular words, and it is difficult for the public to know them.

Of course, it is also essential to promote the press conference.

At the first promotional conference of "Transformers", Zhang Pu attended with the main creator of the film.

Ye Fan and Song Yanxi, the two male and female protagonists, are naturally listed.

Zhang Chu, Guo Ji, Chen Fei'er, and Chen Zhen's father and son also came.

Chen Zhen actually didn't have the obligation to publicize, but he still attended.

After all, he did not leave with a salary for this film, but took dividends, and even his own film and television companies participated in the investment. It's just not a lot of investment.

To add some momentum to this film, there is naturally nothing unwilling.

This is entirely in their own interests.

What's more, Oriental DreamWorks is now unstoppable, showing the strength of international film and television companies, and it is also necessary to befriend them.

The success of "Jurassic Park" has made Oriental DreamWorks successfully move towards the world, and if "Transformers" succeeds again, then not to mention a complete foothold in the world, at least the step towards the international can be more down-to-earth.

"Director Zhang, what are your expectations for the box office of "Transformers"?"

When it was the reporter's turn to ask questions, Zhang Pu bore the brunt of the problem as always.

Don't say that this film was directed by him, even if it wasn't directed by him, as long as he appeared, he would be the biggest focus.

When it comes to Zhang Pu's films, the most discussed thing is probably the box office of the film.

"I don't expect much from my films because that's what surprises me. Zhang Pu said with a smile, "I just hope that the box office of this film will make a difference abroad!"

"Does Director Zhang think that this film can pay for itself at the domestic box office alone?" the reporter asked.

"The filming and production cost of "Transformers" is more than one billion, and there is no box office of three billion, so it is difficult to recover the cost. Zhang Pu said, "The box office of 3 billion can still be expected." ”

Three billion box office, looking forward to it?

You just said that you have never had high expectations for your films, and your feelings are not high at the box office of 3 billion in your place!

Nowadays, there are few films with a box office of more than 3 billion in China.

Is it high?

For Zhang Pu, it seems that it is really not high!

In his last film, the domestic box office broke 5 billion.

And there is more than one film he wrote that broke 3 billion at the box office.

Zhang Pu is qualified to say this.

"How high does the director think "Transformers" can achieve at the box office in the North American market?"

The problem still revolves around the box office, which is indeed the most concerned issue for the public today.

Zhang Pu's film, isn't the most praised box office?

He is still the director with the most cumulative box office in China, and the box office is so high that other directors can't reach it.

Who made Zhang Pu not an award-winning director at all!

Of course, he has won a lot of awards, but as a director, he has only won a Golden Dragon Award for Best New Director so far, and he has not even won the Golden Dragon Award for Best Director.

Naturally, he is not an award-winning director.

In fact, the most popular thing about a film is not how many awards it has won, but how much box office it has achieved and how much money it has earned.

"I can't even predict the domestic box office accurately, let alone the North American box office?" Zhang Pu shook his head and said.

He still has some expectations for the North American box office.

The original box office has no reference value, and the market volume is different.

In particular, the box office in China is only tens of millions of dollars.

Zhang Pu didn't think his film would be so bad at the domestic box office.

Perhaps, the box office in one day can break the record of the original version.

As for North America, the box office of the original version is more than 300 million US dollars, and Zhang Pu is still somewhat confident.

"Jurassic Park" broke $600 million at the North American box office, can't "Transformers" even get $300 million at the box office?

The original broke $700 million at the global box office, and if this record can't be broken, then it is undoubtedly a failed work.

Of course, Zhang Pu's humility has been around for a long time, so naturally he won't say what kind of results the film will achieve.

At the press conference, big names gathered.

Zhang Pu is the biggest focus, but not the only focus.

Ye Fan is now a top traffic, and he is also a top traffic with highly recognized acting skills.

He is also the male lead in this film.

Of course, compared with Zhang Chu, who appeared for the first time after getting married, he is still slightly less attractive to the media.

Zhang Chu got married, and his popularity did not have any effect.

After all, he started to take the action actor route, not traffic.

Even if his appearance is no worse than those little fresh meat.

In addition, there is also international superstar Chen Zhen.

Although he is not as good as before, he has also attracted media attention.

Publicity conferences are just one of the ways to get the word out.

And the focus of propaganda is not domestic, but North America and other places.

Of course, Japan, South Korea, Southeast Asia and other countries and regions are also the focus of propaganda.

Comparatively speaking, box office expectations in places such as Europe are very limited.

As for Africa...... Don't mention it.

"Transformers" in China, with Zhang Pu writing and directing it, starring Ye Fan, Zhang Chu and others, it is enough to arouse countless fans.

And this film also makes the films of other film and television companies avoid.

Aside from the box office appeal of Ye Fan, Zhang Chu and other actors, even if it is just the box office appeal of Zhang Pu's self-written and directed cast, I'm afraid no one wants to compete with it.

Money, isn't it fragrant?

Therefore, almost all the films released in China at the same time in China are cannon fodder, and this film also won 37% of the film schedule.

This initial schedule is absolutely amazing.

Of course, there should be publicity, and there must still be there.

It's just that compared to places like North America, there is less thought and energy to spend.

However, foreign publicity does not allow the main creators to participate.

In Japan, South Korea and other places, Zhang Pu took Ye Fan, Zhang Chu, and Chen Feier to participate in the publicity.

Ye Fan's popularity in Japan, South Korea and other places is estimated to be much higher than Zhang Chu.

The same is true for Chen Fei'er.

And Zhang Chu is just a little well-known in these countries and regions.

Let him participate in publicity, more or more to take the opportunity to let him further open up his popularity.

But when he went to North America to promote, Zhang Pu only brought Zhang Chu and Chen Zhen.

Zhang Chu's popularity in North America is much stronger than that of Ye Fan and others.

Of course, there is no box office appeal yet.

Chen Zhen was a smash hit in Hollywood and has a high reputation and popularity.

He participated in the publicity, so he naturally got twice the result with half the effort.

Among the many main creators of "Transformers", the most box office appeal in the world is not Chen Zhen, but the director Zhang Pu.

Of course, if it was Chen Zhen's peak period, Zhang Pu would naturally be much inferior.

This is also one of the reasons why Zhang Pu participates in foreign publicity. Not because he is a director, but because his popularity in those countries and regions is not low and he has a certain box office appeal.

It's just a little bit.

It can't be compared with the domestic box office appeal.

For example, in North America, fans know more about Zhang Pu from the films he wrote than the films he directed.

However, I think that after the release of "Transformers", the film directed by Zhang Pu will make North American fans remember him.

Zhang Pu took the main creator of "Transformers" to the world to promote, and time passed quickly.

The effect of its propaganda is still extremely good.

The momentum of the film is naturally unmatched in China, but if you look at the world, competitors abroad are naturally indispensable.

The summer file, no matter which country or region, has a highly competitive schedule.

Among them, the biggest competitor is undoubtedly Hollywood blockbusters.

Especially in the North American market, Transformers does not have any advantages and is even at a disadvantage. In Japan, South Korea, and Southeast Asia, Chinese-language movies are also somewhat less appealing than Hollywood blockbusters.

Europe, etc., not to mention.

The only advantage may be domestic.

In China, Hollywood blockbusters can't be released at the same time as "Transformers".