After several years of decadence, Yasheng Building has finally reawakened its vitality in recent times.

A large number of brands have settled in, which has raised the pressure of this shopping mall. However, as I said at the beginning, such a mall needs a steady stream of customers. Preferably in the middle of a business circle, especially for a small city, this is even more important. After all, small cities have a small foreign population, the city's economic vitality is relatively poor, and the consumption capacity cannot go up, in this case, if the passenger flow is not enough, it is really a devastating blow.

Lin Shengju knew this as early as the beginning.

Although Yasheng commercial building is next to the residential area, but because it is an old-fashioned residential area, the average age of the population here is generally higher, basically uncles and aunts and uncles, such a group of people, not to say that there is no spending power, but their consumption concept and young people must be different, especially in today's era, the elderly and middle-aged people are basically from the previous poor era, their understanding of consumption is still very low-end, and the importance of living standards can not be said to be high, although the surrounding population density is not small, but in addition to the days when it has just opened, the passenger flow here has begun to gradually decrease。

A shopping mall without customers will inevitably make no money.

So in order to reverse this situation, Zhou Fangyuan proposed to use a free pick-up service to attract customers.

In fact, this method will be rotten in the future, not to mention far away, just say that Zhou Fangyuan's hometown Beitong City, in the future there will be several large leather city furniture city or something, and basically open in the county and suburbs, it takes at least half an hour to arrive by car, try to ask the average people are willing to spend so long to go there to shop? So at that time, the merchants used the project of free pick-up, and they didn't need you to spend money, and the direct bus was free to pick up, and the person who came also gave you a bottle of mineral water, although this method must be of little use to the real rich people, but many idle uncles and aunts are willing to go, and it is a super short-distance travel.

Uncles and aunts naturally rarely buy leather, they go, that is, pure shopping, the kind that they don't buy just for looking.

But the advantage of this is that when the uncle and aunt come, there will be popularity and popularity, which will attract more brands to settle in, and with the brand, it will attract a certain level of customers. The swarm of customers can also create a certain illusion, which is very attractive to other customers and other businesses. As a result, more merchants and customers are attracted to it, and then more customers of different levels start to patronize. At the same time, the large number of customers can spread the fame of the mall, and in the end, even customers from surrounding counties and cities will drive dozens of kilometers to shop.

This creates a virtuous circle.

As for Yasheng Commercial Building, in terms of geographical location, it is naturally much better than those suburban shopping malls. Although Yasheng Commercial Building is not in the business circle, it is at least still in the city center.

As a result, more than a dozen small buses were bought, and it didn't cost a few dollars, but only a few million, hired special drivers, established a cooperative relationship with the local gas station, and agreed on the driving route with the transportation department, and then, the news of the free pick-up and drop-off was spread. More than a dozen small buses travel on a fixed route at regular intervals every day, picking up customers who want to go to the mall to shop, and then sending back those who have finished shopping.

Again, high-end customers don't care about this kind of service, but people have a herd mentality, but when everyone goes to a certain shopping mall, others will be subconsciously attracted, and then attract more people.

Yasheng Building is after the Spring Festival before the start of operation, the six-story building, initially only the lower three floors have businesses, the fifth floor above has been booked as a catering floor, the future will be settled in some food brands, and the top floor is defined as the entertainment floor, the future plan is to rent out most, the introduction of large game consoles and game equipment merchants, self-financing, Yasheng is only responsible for rent collection. The other part is planned as a movie theater.

Zhou Fangyuan is ambitious in this regard, he wants to get a cinema line of his own, just like the future richest man Wang, while doing commercial real estate, while relying on real estate to build his own cinema, where the shopping mall opens, the cinema will follow, and in a few years, a cinema can begin to take shape. The advantage of this is that you don't have to worry about the films of distant media being stuck, and at the same time, the theater chain is considered to be a home, and basically playing is all-you-can-eat. After eating the audience, you have to eat the producer, but the risk is also great. But then again, there is no risk in what to do, the film market in the mainland is so huge in the future, it is difficult to lose money as a theater.

And Lin Yueya's hometown, the economic development here is similar to that of Beitong, all of which belong to the third- and fourth-tier small cities in the mainland, and there are only a few cultural palaces in cinemas or something, but the internal environment of the theater is dirty and messy, not to mention the old equipment, and the impact of piracy, these old theaters can't survive one by one, a large number of bankruptcies and bankruptcies, and the entertainment methods of the people in movies are quite weak. So as long as Yasheng can do a good job, not to mention monopolizing the city's screening market, it is at least no problem to occupy more than half. In this regard, they don't even have any competitors at the moment, and there are no movie theaters in other commercial buildings in the same city.

Of course, this is a slow job, it can't be done in a day or two, and Zhou Fangyuan is not in a hurry.

What he is doing now is to get Yasheng to gain a foothold in the local area, then quickly bring in investment, and immediately start new businesses elsewhere. Real estate is a kind of capital, and if there is no capital, it really can't be played.

Land grant, building and decoration...... Everywhere has to sign, and it is all big money, the Internet industry under the Yuanfang Group, the catering industry, these can not be introduced, for example, the catering industry, including agricultural companies and food companies, these can develop themselves, they can have income, and the Internet industry, its own ability to absorb money will become stronger and stronger, even if there is no financing, the future development is good, there is no shortage of money to spend. But real estate is different, one of the considerations is the problem of capital, and the other is the problem of land acquisition. There are so many valuable plots, big cities may be better, small cities, to put it bluntly, there may be only a few blocks with development potential.

Since it was a piece of meat, he naturally had countless eyes staring at it, why did the distant real estate grab land with those local tyrants? It was not so easy for Jiang Long to suppress the head snake.

Therefore, another aspect of introducing investment is to expand one's sphere of influence, so that more people with background and power can join in, let them help them get land, and at least create a bridge of communication, which is crucial.

And Zhou Fangyuan's first target is undoubtedly Brother Li, the Li family also has a deep background in the mainland, and he is the richest man on Hong Kong Island, and now he is still the richest man in the Chinese circle. If the Li family wants to take the land, the local governments are still not in a hurry? Just like the richest man in the future, if the richest man shouts that he wants to open a shopping mall in a third- or fourth-tier city, believe it or not, the local investment promotion department can break his head? This is money, this is face, this is political achievements, and it sounds good to say it, who doesn't care?

The initial steps of distant real estate cannot be too big, so joining a Li family is almost enough, in terms of money and connections, the Li family is enough. When the later stage grows, when the second and third rounds or even the Nth round of financing are carried out, you can pull other people in, as long as the development of distant real estate is good enough, and you don't have to worry about no one joining the shares? At the end of the day, it's a matter of timing. Nowadays, the domestic shopping mall industry, not to mention those big cities, just say smaller cities, many of them are still the former supply and marketing cooperatives or department store restructuring, the problem is that the organization is rigid, the service can not keep up, the brand effect is insufficient, the interior decoration is also very old and so on. It wasn't until a few years later, when commercial real estate in China grew rapidly and new large shopping malls began to spring up like mushrooms, that people began to really notice this.

Zhou Fangyuan is going to be half a step ahead, which is enough, the market is so big, it is impossible for a company to eat it, and cutting a small piece on the original cake can feed the Yuanfang Group.

Of course, there is still a lot of work in this, but Zhou Fangyuan has now asked Lin Shengju to continue to expand the team, and on the side of the distant property, he has already asked Brother Xiao Li to help him find capable people, and he is also constantly expanding the team to eliminate the chaff. So he has already told Brother Li about financing, and Brother Li is also very interested in his idea, but this action is not small, Brother Li can't eat it himself, he has already told the richest man Li about it, but there is no response yet, and I don't know if the old man is interested.

Well, that's a long way off.

In short, through the free pick-up service, last month and one month, Yasheng Commercial Building received nearly 300,000 customers, an average of less than 10,000 per day. It's not much, but it's already very good for a small city, at least this traffic has made other local shopping mall owners stare off. There is even a shopping mall that has learned from Yasheng to engage in free pick-up, but it is in the prime area of the downtown area, and it makes little sense to get this kind of free pick-up, not to mention that these shopping malls also have the problem of disrepair.

When talking to Lin Yueya on the phone, Lin Yueya told Zhou Fangyuan about the situation here, and Zhou Fangyuan was able to get the latest progress. Overall, it is quite good, and he is also very satisfied, although the investment is very large, it is impossible to recover the investment in the short term, but it doesn't matter, he is not ready to rely on a building to recover the investment, it is basically impossible. Only when the shopping mall becomes large, the investment can be slowly recovered, so financing is very important, after all, when the ability to absorb money is not strong, it is all up to you to save a little money, and you can save until the year of the monkey.

……

Time flew into the end of May, and before preparing to go to South Korea and Japan to watch the World Cup, Zhou Fangyuan flew to the United States.

The pre-production work for the Warcraft movie has been largely completed, and the initial plan is for the Lich King trilogy.

The first part, the main content is to start from the early days of Alsace, and when the plot is advanced, it will introduce the general form of the human kingdom. Then there are the things that happened when Arthas and Gianna were children, and some things when they were growing up, during which there will be a brief appearance of Dalaran, blood elves, and red dragons, but the main plot is the growth of Arthas, and the plague event that happened in Lordaeron. At the end of the first part, Arthas burns Stratholme in anger and leads his army to Northrend, the northern continent, to find the magic sword Frost Grief, and draw it at the protest of his companions.

This content is basically in line with the setting of the Frozen Throne.

The version of "Warcraft - Frozen Throne" will be launched in three months at most, so that players can deepen their impression before the movie.

Wait until next year, "World of Warcraft" will be launched, and then it will take advantage of this shareholder wind to launch the first part of the "Warcraft" movie, which I believe will cause good results.

As for the second part of the trilogy, it is mainly a series of actions by Arthas returning to Lordaeron, killing his father and destroying the country, and finally summoning Akmund, invading Kalimdor, the Night Elves will appear, and the Burning Legion will also appear, and finally Akmund died under the self-explosion of countless elves, and Arthas also took the opportunity to break away from the Burning Legion and return to Northrend to find the Frozen Throne.

As for the third part, it's the Foot Man vs. the Lich King.

The trilogy is planned to be filmed in five years, during which two TV series and an anime will be launched, one of which is Gianna's personal biography, which is basically Gianna's learning journey in Dalaran, echoing the content of the first part, and further leading to the content of the blood elves and red dragons. The second TV series is aimed at Quel'Thalas, and the plan is to shoot from the perspective of the Queen, and both TV series are heroines. It's just a plan, and it hasn't been fully established yet, and it will still have to be decided by watching the movie at that time.

Fortunately, the filming method of the TV series is more free, and it is easy to turn around, so for the time being, it is just a preliminary policy.

As for the anime, Zhou Fangyuan plans to use the adventure of an adventure team to briefly introduce the various forces in the world of Azeroth, of course, there is no need to go too far, the adventure location of the adventure team is also mainly concentrated in the vicinity of Lordaeron, and there will be creatures such as Naga and Fishmen, in short, these plans are linked one by one, as long as they are done well, they may not be able to make the second "Lord of the Rings" and the second "Marvel Universe".