Joya, Burberry's director of brand public relations, has finalized Chen Minhao as the cover character of Burberry's in-house magazine in August, and the results are a win-win situation. Burberry's brand has gained exposure, sales have increased, and Chen Minhao's value has doubled.

Luxury brands spend money to find celebrities to be brand spokespersons, brand ambassadors, brand friends, and brand event promotion, on the one hand, for brand building, and on the other hand, to make celebrities become fashion shopping guides - to bring goods.

Because in China, the growth period of luxury goods and social media is a fit, so domestic consumers are very sensitive to the online evaluation of luxury goods. Younger consumers are more likely to get information about luxury goods on social media.

And Chen Minhao's number of fans is also real, coupled with the relatively small number of Chen Minhao's endorsements, his fans are enthusiastic about Burberry's Weibo, and the number of 24-hour dehydrated forwards ranks among the top in Burberry's history. As a close friend of the brand, Chen Minhao can bring such exposure to Burberry, which makes Joya happy.

Popularity is not completely equivalent to commercial value, for celebrities, "bringing goods" is far more important than "popularity", because it is closer to the ultimate goal of everything: commercial value.

Chen Minhao's Burberry poster was promoted for 3 days, and some domestic clothing brands gave Chen Minhao's endorsement worth as much as 10 million, which is a recognition of his ability to "bring goods", and Chen Minhao's fans have contributed a lot.

Chen Minhao's fans have a relatively large age span, many of them are white-collar fans and mother fans with a certain purchasing power, and the purchasing power of fans is basically not developed, so Chen Minhao has brought a lot of direct sales increases.

Su Yan, the newly recruited operation, immediately entered the working state and analyzed the star luxury index for Chen Minhao - the appeal of top superstars is not as good as that of growth stars, so more and more luxury brands tend to cooperate with young stars, and quickly gain the recognition of young fashion groups.

So she personally opposes Chen Minhao to pick up domestic clothing brands. This coincides with the idea of Chen Minhao and Kang Hui - to become global superstars.

The world advocates peace, war is disgusting, and in today's social environment, peaceful development has become the mainstream of human society. However, there is still a battlefield entertainment industry in this world where there is no gunsmoke, in which he openly criticizes and slanders secretly.

Chen Minhao's image in the Burberry poster, the front foot was praised by the marketing account for being handsome, charming, and suave, and then his back foot was Diss by several marketing accounts - "Chen Minhao Fan Loan Chasing Star"

[This year's 22-year-old Xiao Tian graduated from a university in Hexi last year, and she just walked out of campus before she had time to support herself, so she had to pay for her advanced consumption.

It turned out that Xiao Tian, who was in his senior year, became obsessed with an idol named Chen Minhao, and for his recent idol endorsement of Burberry, he used Star Finance to borrow 12,000 ......]

"Sister Kang, have you found out? Who is leading the rhythm?"

"Ding Liujun's team. ”

"Ding Liujun, the actor who has pounced on two movies in a row, I have nothing to do with him at all. ”

"He's also one of Burberry's best friends now, and he's desperate to get on top. And Ding Liujun and Liang Hui are in a company. ”

Kang Hui turned his head and asked Wu Xiaoshuang: "Has the identity of that Xiao Tian been found out?"

Wu Xiaoshuang crackled and typed, and said: "I found out that her Weibo did vote for Chen Minhao during "Artist Trainee", and the marketing account used this to confirm that she is a fan of Chen Minhao.

But after I read her Weibo, I found that this girl and Chen Minhao only had that time, and she usually likes to show off her bag, mobile phone and the like on Weibo. This time she took out a loan to buy a Burberry bag, and Chen Minhao happened to hit the muzzle. ”

Chen Minhao interjected next to him: "I think the most important thing now is to advocate rational consumption by fans." ”

Wu Xiaoshuang asked worriedly: "However, if fans are not encouraged to buy, will it affect Chen Minhao to become a brand ambassador." ”

Kang Hui chuckled and said, "We are advocating rational consumption, not discouraged purchases.

Wu Xiaoshuang, you now contact the fat fans and call on Chen Minhao's fans to do what they can. ”

Less than half an hour after the marketing account broke out "Chen Minhao's Fan Loan Chasing Stars", Chen Minhao's big fans began to control and comment on Chen Minhao's super talk:

[Idols are progressing too fast, and they can't keep up with the rhythm. I feel that I Hao has never cooperated with the Tulo brand, and it is this kind of international brand that I started. As a fan of my Hao, I must work hard and work hard to make money! But the student party who has no money must not feel guilty, and use the guilty time to work hard to become a better version of themselves.

Refuse all small loans, including borrowing, and don't think that I Hao will let myself get into debt. He's going to be disappointed!]

[Chasing stars and doing what you can, Chen Minhao has many fans who are student parties or even adults, this is a fact, don't be embarrassed. So it doesn't matter if some fans don't have enough economic ability, more publicity and more data are true love.

Our bun shop has never said how much to buy, or how much to buy as true love. Remember four words and do what you can. The point of an idol is not that you appreciate his merits, but that his merits become your merits. 】

After Chen Minhao swiped this Weibo, he immediately liked it.

Chen Minhao sighed to the people in the office: "This fan said it so well!"

Wu Xiaoshuang smiled and said, "This is one of my vests." ”

.........

The words of Chen Minhao's fans and Chen Minhao's praise have received praise from many passers-by, praising this as the positive energy of the fan circle and rational star chasing. But among the 10 complimentary comments, there are always one or two counting, and Chen Minhao is making up for it.

Kang Hui rubbed his temples and said, "I said hello just now, there shouldn't be a big marketing account jumping out at this point in time to black Chen Minhaole." But there are always some unscrupulous marketing accounts for money that are bouncing in front of us like flies.

We have to find a way to cut off the relationship between Xiao Tian and Chen Minhao, she voted once, and she is a fan of wool!"

After Chen Minhao watched "Chen Minhao Fan Loan Chasing Stars" three times, he looked up and said to Kang Hui: "Sister Kang, I took a look at the platform for Xiao Tian's loan is Star Finance, and this Star Finance is the P2P that they used to advertise when they were looking for advertisements in "Artist Trainee", and then Xiao Jing took over. ”

Kang Hui's eyes lit up and said: "Wu Xiaoshuang, you go to dig up this Xiao Tian's loan record, I look at her Weibo, I don't believe he has only borrowed this time." We divide the rhythm into two strokes:

The first wave of Xiao Tian's loan records made it clear to passers-by and fans that this Xiao Tian did not take out a loan because of Chen Minhao.

The second wave found a few trainees in "Artist Trainee" to recall: Chen Minhao rejected the advertisement of Star Finance, and Xiao Jing insisted on it. There must be trainees who are currently more mushy and willing to rub off on this heat.

The third wave found a marketing account that was biased towards seriousness to criticize celebrity endorsement P2P advertising, and finally used the topic to play to the fact that Xiao Tian may have seen Xiao Jing's advertisement before taking out a loan. ”

.........

Xiao Jing watched Chen Minhao being hacked at home, but he didn't know that a cauldron was running towards him.