Chapter 177 Purpose of Acquisition

In the humble conference room of the White Lotus Company, Caleb introduced Jing Jian to the acquisition experts invited by Wall Street: "This is Mr. Tony, who has a lot of acquisition experience with his team and has a high success rate. ”

"Hello!"

"It's an honor to meet you, Mr. Bramble. ”

Jing Jian shook hands with Tony and his three main assistants one by one. However, as soon as he sat down, Tony showed a powerful aura: "I'm sorry, Mr. Bramble, if Kaleb hadn't given me a check for 200,000, I would have thought it was a prank." I have studied and researched many acquisition cases, and I have participated in and presided over 17 times, of which 11 were successful. And in these cases, there are many strange reasons of all kinds, and there are even mutual rivalry and so on. Without further aside, there is plenty of money in these acquisitions without exception. So first of all, I want to ask you, Mr. Bramble, two questions: What company are you buying, and how much money do you have?"

"What I want to buy is Microsoft. Jing Jian replied with a smile. While several of Tony's assistants were recording or listening carefully, Kent behind Jing Jian looked quite nervous. As for Smith, he looked a little excited, and it was the first time he had participated in such a big scene. Although in today's first meeting, Smith is a soy sauce player.

"Microsoft?" Tony gestured with a look at one of his assistants.

The assistant nodded slightly to Jing Jian: "Microsoft Corporation was listed on the NASDAQ stock exchange on March 13 this year. The initial financing amount was US$65 million, the offering price was US$21, and the closing price on the first day of listing was US$29.90; An increase of 39% ....... Microsoft Corporation is currently the major shareholder. Bill Gates ....... ...... Currently, Microsoft's stock price is around $33. The total market capitalization is around $156 million. Trading Activity Evaluation: Zombie, Investment Value Evaluation: Hold Carefully, Buy a Small Amount, Prospect Evaluation: ......"

I have to admit that Tony's team is really professional. When Jing Jian said the name "Microsoft," his assistant memorized almost all of Microsoft's reports and company profiles. Jing Jian couldn't help but sigh: It's really a penny, a penny.

Tony's team is priced at a million dollars. And they don't necessarily want to take the job. Just an interview with himself, whether he cooperated in the end or not, Jing Jian had to pay the check for $200,000. Of course, Jing Jian also knows that Tony is not the top on Wall Street. Those top acquisition teams sometimes charge tens of millions. However, compared to those billion-dollar acquisitions, this cost is absolutely unsavable.

When the assistant had finished reciting, Tony asked, "With all due respect, Mr. Bramble." Obviously, the team of founders of Microsoft Corporation, they have an absolute controlling stake in the company. If what you want is a controlling takeover, it's an insult to your and my IQ. So what is your purpose? My team and I can do what we want. Of course, if it involves trade secrets, we can sign a confidentiality agreement first. ”

"Yes. Jing Jian smiled and nodded to Smith, and he took out the non-disclosure agreement that he had prepared a long time ago. After the lawyers on both sides read it, everyone present signed their names. Then the negotiations got to the point.

After taking a sip of coffee, Jing Jian said: "Mr. Tony, I have only been in the United States for about ten days, but I already have a complete business plan before I come, you can say that I am arrogant, but you can also say that I am ambitious as a young man." Anyway, the first company I acquired after I arrived, White Lotus Network International, was at the heart of this business plan. ”

Everyone nodded. Believe it or not, at least it makes sense.

"Those of you may not know about this White Lotus company. Just a brief introduction, it is very small, the business situation is so-so, and it is a small company that mainly sells mail-order goods. But I found that mail order actually has a lot of promise. Not to mention the specific business methods. But everyone sitting here should know that if you want your products to sell well, you need to advertise well. And the traditional mail-order company's practice of mailing advertising letters, in my opinion, is outdated. ”

Tony: They're listening politely. Instead, Kent and Smith listened more carefully. This is also the first time that Jing Jian has described the future development plan of White Lotus in public.

"So what's the alternative to the advertising message? I think it's probably a household appliance. ”

"Household appliances?" exclaimed everyone in unison.

"Yes, more precisely, PCs, PCs!"

Several of his assistants were whispered, expressions of disbelief. Because it was still the world of commercial computers at this time, the price of computers was quite expensive, and the concept of personal computers had not been around for long. Tony reminded, "Be quiet, Mr. Bramble, please." ”

Jing Jian smiled and nodded at Tony and expressed his gratitude: "You can imagine that 10% of households in North America have personal computers. And when they open it, they will automatically send advertisements for White Lotus's products, so what should be the total market value of my White Lotus?"

"In the computer market, there is fierce competition among several major companies, but it is strange that in the operating system, there is a small and inconspicuous company that is actually growing. That's Microsoft. To be honest, I'm very bullish on the company, even thinking that the 'Windows' concept he just came up with is revolutionary and will eventually dominate the PC operating system market. ”

"Uh-huh. Tony nodded, he, like everyone else, still seemed to understand the future development of computers, "Then may I ask again, does this have anything to do with your desire to acquire Microsoft?"

"I need more than 5% of the shares, I need to be the majority shareholder, I need Mr. Kent, the CEO of White Lotus, and Mr. Bill Gates, the CEO of Microsoft, to have a direct dialogue, and preferably to be elected to the board of directors. This is quite important for the White Lotus. ”

Without waiting for anyone to ask, Jing Jian continued to explain: "Every company has limited resources. In the research and development of operating systems, it may be biased towards the office direction, and it may be biased towards the database direction....... However, White Lotus needs to be more in the 'window' system, there must be hidden White Lotus ads, which should be biased towards browsers and e-commerce. If this can be achieved, it doesn't really matter whether you have a controlling stake or not, and I believe that Mr. Bill Gates will definitely do better than Mr. Kent in the field of operating systems! In addition, buying shares in Microsoft is a good investment in itself. ”