At the dinner table, Yang Shiyu was stunned: "Beverage group?

Yang Shiyu lowered her head and took out her mobile phone and started to do it.

Lu Chen: "What are you doing?"

Yang Shiyu: "I'll check if a store can register a group. ”

Lu Chen sneered: "What one store, my plan is to have at least three thousand stores around the world." ”

"Global ...... 3,000 ...... No kidding?"

Lu Chen: "I'm messing with you, I received a batch of milk tea formulas, which will definitely be popular in the market." ”

Yang Shiyu: "It's not that I haven't drunk milk tea, it's milk tea with pearls, what else?

Lu Chen looked left and right: "There are a lot of fruits at home, and there is also a bar, I'll make one for you to try." ”

Lu Chen got up and walked to the bar.

Chen's mother, who was packing up her things in the distance, hurriedly came over: "Mr. Lu, do you want to drink?" ”

Lu Chen: "Oh, don't drink, I'll adjust something." ”

Chen's mother: "Mr. Lu, do you want to make a cocktail?" Do you want me to call the housekeeper to come over?" ”

The butler of this villa with a bar is to learn to bartend, at least no worse than an ordinary bar, and better.

If you do not ask for a change of housekeeper, you can contact the housekeeper of the property.

Lu Chen smiled: "It's not Mama Chen, I'll just get something, you can rest." ”

Chen's mother walked away.

In the mall in his mind, Lu Chen saw a watermelon pill tea, which needed to be worth five thousand to redeem.

"Redeem, watermelon ball tea recipe. ”

After exchanging it, Lu Chen glanced at the table of materials and began to brew tea while preparing other things.

Yang Shiyu supported her chin with her hands, and she didn't know what drink Lu Chen was going to make.

Lu Chen prepared for a long time, and a cup was ready.

Yang Shiyu looked at the appearance of this thing, and had a deep doubt: "This ...... Can you drink it?"

Lu Chen was embarrassed: "That's probably what it means, there is no blender or anything, the smoothie is not fine, and it is not melted well." ”

Lu Chen pulled out a large straw from the kitchen area: "Try it?"

Yang Shiyu inserted a straw in the cup and took a sip.

After this mouthful, Yang Shiyu showed a strange look on her face.

"How?"

Yang Shiyu: "It looks so ugly, but the taste is curious, and it has a delicate taste." ”

Lu Chenlehe: "Now this cup is a real watermelon, and the cost is about nine yuan." ”

Yang Shiyu: "What about the price?"

"Fifteen, this thing. ”

Yang Shiyu calculated: "If it is a shop in a prime location, this cost plus staff costs and machinery costs can be sold for fifteen yuan, and it is possible to return the cost by selling tens of thousands of cups a day." ”

Lu Chenle: "There is a substitute for watermelon, and if it is in large quantities, the last cup will cost three yuan." ”

"Three yuan?" Yang Shiyu: "According to the calculation of the stores with good business on the market, sell them casually, and the whole store will return to its original cost in a few days!"

"That's a lot of profit!"

Yang Shiyu: "This kind of fruit milk tea, the sales will not be low!"

Lu Chen: "I have more than 30 kinds of milk tea recipes, more than a dozen coffee recipes, and the cost is about three yuan, I mean consumables with cups and tubes." ”

Yang Shiyu was stunned: "That's not to say, in fact, the real cost is more than one piece." ”

"Pretty much. ”

Yang Shiyu: "If these formulas are taken out to open a store, they will definitely be popular!"

"You don't need to open a big store, just open a small store, just open it next to an outdoor CBD mall or school. ”

Yang Shiyu: "It is estimated that if you buy averagely, you can earn hundreds of thousands or even hundreds of thousands of stores a month!"

Hundreds of thousands? is not enough for 5,000 shocks......

Lu Chen: "We must open a big store, play a brand effect, don't think about the short term, spend a year to operate, slowly open one store after another, open all over the country, and then promote it abroad after three years." ”

The foreign coffee drink market is not known how many times larger than the domestic one.

When the time comes, it will be called a swimming dragon into the sea.

If Lu Chen had so much cash, with a total of nearly fifty formulas, he would directly smash stores across the country.

Open a thousand of them and squeeze the market.

You can become a giant in a short time.

It's a pity that Lu Chen doesn't have that much money.

Then there is only one store, and with the money earned from one store, open two.

With the money earned from three stores, twelve were opened.

Then slowly advancing, training store owners and managers, and expanding the production line, all of which were slowly experienced.

In this way, one year should be enough to spread to the whole country.

And to make money......

At the beginning, it is necessary to position these drinks at a high price, and if the price is low at the beginning, the price will increase in the future, even if it is five cents, which is a challenge for the fixed customer group.

It took five years for pork prices to quadruple, while instant noodles went from three to five pieces and took ten years.

The nature of milk tea is somewhat similar to instant noodles.

It's cheap at the beginning, but it's not expensive later.

And if the price is very high at the beginning, you need to do a good job in terms of service and other aspects.

It has to be very aggressive from the beginning.

Without these added values, who would buy a cup of milk tea for 30 yuan in your small shabby shop?

Even if it's really delicious.

Lu Chen wrote a list.

"Look. ”

Yang Shiyu: "Yang Zhi Nectar, Twenty-eight." ”

"Cream cheese milk tea thirty-five?"

"Thirty cups of this mocha coffee? Is it freshly ground? That's a lot of manpower. ”

"Instant coffee. Lu Chen touched the sweat on his forehead: "Freshly grinded, I don't do freshly grinding." ”

In any industry, high-quality products are a dead end, and volume is king.

Isn't the cowhide coaxing Maserati still being bought by Fiat?

Combined, high-end retailers such as Watsons are not a tenth of Walmart's opponents.

All industries are more volume, more powerful.

Freshly ground coffee?

Yang Shiyu raised his head: "Wow, Lu Chen, you profiteer, do these things in you cost more than three yuan?"

Lu Chen shook his head: "No." ”

"Then why do they still have their own prices? Can't they have one price? It's too profitable to set such a price. ”

Lu Chenle said: "The pricing is not based on the raw materials, but on the name, if the name looks valuable, it will be sold more expensively, and the name will look cheaper, and it will be cheaper." ”

"The milk teas on the market are not as delicious as my formulas, and there are many people who price them for about 30. Lu Chen: "Why can't I set a price of thirty?"

Yang Shiyu nodded, indeed.

And the cost of milk tea is not only the cost of a single cup of milk tea, but also store money and various other costs.

Yang Shiyu: "You invest, I will do it?" means that I will be the boss, and you will be the boss behind the scenes?"

Lu Chen shook his head: "I will be the major shareholder, you will be the boss and the minority shareholder, this store will be completed, all aspects of things are very important, not just a few recipes." ”

"You learn to design, make a design style that is suitable for the store, and make sure that the overall style needs to be consistent when opening stores all over the country, but each is different. ”

"Once you really open hundreds of stores across the country, it is estimated that your contribution will not be less, and if you can make money, the shares are what you deserve. ”

"If you can't do it, it's not worth much. ”

Lu Chen's words tell a truth about being a big company.

If the company is not big, then the shares are not worth much.

If the company is large, it is worth a lot of money even if its own shares are smaller.

The key is whether the person who takes the shares is good for the development of the company.

If the person who actually runs the company holds the shares, a line is drawn between the two, and a connection is formed.

Give you shares, if you can't do it, the shares are worthless.

If it is done, you will make it, and I will make a lot of money.

That's why so many big companies like to throw money around and invest.

Even if nine out of ten families can't support Adou, as long as they become one and their value increases by a hundredfold, it is equivalent to earning ten times as a whole.

What's more, Lu Chen personally redeemed so many milk tea recipes.

At least there is no problem with the quality of the product, as for the product...... If Yang Shiyu, who studied design at Imperial College, didn't have the ability at all in this regard, then Intlan pills sooner or later.

Yang Shiyu: "How much are you going to invest, I'll try." ”

Lu Chen: "Give you 10 million." ”

"Multi-...... Many...... How much?" Yang Shiyu: "Open a bubble tea shop in the early stage and invest 10 million?"

Lu Chen shook his head: "I'll tell you the plan carefully, it's like this, first there must be a headquarters, and then there must be an independent management organization, and a group ...... must be established."