760. Target Margaux
What Zhou Fangyuan cares about is which manor Brother Li wants to buy.
The five major villages, to be honest, will not be cheap, the difference is that some backgrounds are shallow and easy to start, and some have deep backgrounds, it's that simple.
As for the question of money...... If you really can't take out a loan, anyway, if you don't bite more lice, you don't have to worry about more debts, the profitability of the distant group is very strong, and if there are too many investment behaviors in the short term, it is not a good choice to invest with loans.
"I have several goals now. ”
When Zhou Fangyuan asked this, Brother Xiao Li immediately gave an answer.
"I want to buy Margaux!"
Margaux is also one of the five estates, but it is not as famous as Lafite.
Lafite is famous, but the problem is that the owner behind Lafite is also famous. Rothschild, one of the most famous families in the world.
But how to say it, the Rothschilds were once really rich, which is true, but it is far from the point where they can control the world. And now the Rothschilds are even more in decline, and I am afraid that they are not as rich as the Rockefeller family. The Rothschilds have developed to this day, and their wealth has been very dispersed, and the family exists only verbally, and most of the family members do not know each other and have no financial dealings. Even strictly speaking, the Rothschild family does not exist, after more than 200 years of development, the family has multiplied and branched out, distributed in many countries in Europe and the United States. They have different cultural backgrounds, speak different languages, and it is too far-fetched to belong to a distant family.
This is like the development of the Confucius family to the present, in fact, it can no longer be loose, and it is of little significance. According to legend, there are two descendants of the Rothschild family in Britain, the baronial title, who are still in the family's old banking, and they have tens of billions of dollars. It's just a legend and hasn't gone through a rigorous accounting of wealth. I guess it's just a legend.
The more credible is the Forbes rich list, there is a Rothschild family descendant named Benjamin Rothschild, and his fortune is about $1.5 billion. But his wealth has nothing to do with his family, and he made his fortune by owning a large stake in Facebook. Many people think that the Rothschilds are associated with the manipulation of the world because of the book "Currency Wars", but in fact, there have been such rumors as early as World War II. In 1940, Germany made a film that promoted how the Rothschilds manipulated politics in a vain attempt to enslave European peoples with their wealth. One of the images shows the Star of David burning in various cities on the map of Europe, because the Rothschilds were Jews.
The film caused panic among the Germans, who were even more convinced that Hitler's "extermination of the Jews" was the right thing to do. It should be said that the promotional effect of this film has been achieved, and the effect is very good.
The angle of the station is different, and the publicity effect is also different. In the eyes of the people of the United States, it is really inspiring that Jews can create huge wealth from scratch when they are penniless and wandering in the world! The founder of the Rothschild family, Mayer Rothschild, was born in 1744 in a Jewish neighborhood outside Frankfurt in the Holy Roman Empire, a ghetto in today's terms. At that time, Jews were discriminated against in Europe, and the Holy Roman Empire did not allow Jews to live in the city, but only to gather outside the city.
At that time, the Holy Roman Empire also stipulated that Jews were not allowed to own their own property and were not allowed to engage in retail, that is, Jews could not buy houses or do business. But this just gave the smart Mayer Rothschild a chance, and this is not allowed or that, then I will engage in finance, which is both an opportunity and a helpless move. Through currency transactions, the first pot of gold was earned for Mayer Rothschild, completing the original capital accumulation. Meyer Rothschild then sent his five sons to London, Paris, Vienna, Frankfurt, Naples and other famous European cities to open banks, establishing a banking network throughout Europe. Since then, Rothschild's wealth has been on a rocket and has rapidly expanded.
Mayer Rothschild was not originally surnamed "Rothschild", but was changed after his career, which means "red shield" in German. The family crest is a lion and a horse, with a shield in the middle. The shield depicts a hand holding 5 arrows, symbolizing his five sons, the "Five Tigers of Roche". It can be seen that the Rothschilds tried to create a noble family.
But you have to know that in Europe in the 18th and 19th centuries it was not a "glorious" profession. The aristocrats in Europe who have old money look down on the Rothschilds, and in their eyes, the aristocracy has a long family history, glory, land, and estates. The Rothschilds, who made their fortune on currency trading, are not even upstarts, at most nouveau riche. After Mayer Rothschild's death, the five sons were spread across five countries, and the ties gradually diminished, and the family began to work separately, and the family slowly became loose. In the next few generations, the connection was largely severed, leaving only a family name and a family crest with no real meaning.
But even so, "Rothschild" is still very famous, and the family's heels will certainly not be as shallow as ordinary people know. Even if it's not as strong as the rumors, it's definitely not really weak enough to be worth mentioning. And Rafite's fame is too big, the slightest movement is known to the world, Xiao Li wants a higher circle, not global fame, so he will definitely not choose Lafite.
Latour and Obiang are similar.
Throughout the 18th century, Château Latour was admired by the British royal family and aristocracy, and was already about 20 times more expensive than other Bordeaux wines. In 1787, Thomas Jefferson, the former president of the United States, who was obsessed with French wine, praised the Château de Latour. In 1855, Château Latour was awarded the title of Grand Premier Cru and strengthened its position in the wine world. In China, Château Latour was known to the Chinese at the end of the Qing Dynasty, and in the wine spectrum of the royal family at that time, this kind of top wine was called "big wine", transliterated as "Ladu", which seemed to be more royal than "Latour".
Much of this success can be attributed to the demand of the embryonic Nordic wine market and the Marquis de Ségur's investment in vineyards and wineries. The Marquis de Ségur family owned Château Latour for almost 300 years until 1963, when they sold three-quarters of their shares in Château Latour to a British company, Pearson.
In June 1993, French department store giant François Pinault bought the estate for £86 million through his investment holding company, Étmid.
After 30 years of "British" rule, the Latour estate finally returned to the embrace of the French.
So if you want to buy Latour at this stage, the effort may be the greatest, because the French also have a national complex, Latour has just returned for more than ten years, and now if it is sold again, the fragile nerves of the French may be affected, which is not a good choice.
In fact, Obiang is not impossible to choose, you must know that in 1935, when the New York financier Clarence Dylan bought the Château Obiang in Bordeaux, the winery was already on the verge of dilapidation. For seventy years, the Dylan family invested heavily in the winery. The Krazhens restored the Château and expanded the cellars in oak barrels, which was the first in Bordeaux to use stainless steel fermentation vats. His son, Douglas Dylan, served as ambassador to France during the Eisenhower era, and then as deputy secretary of state and then secretary of the treasury in the Kennedy administration. Whether a diplomat or a government minister, Douglas often used Obiang to entertain dignitaries from around the world, pushing the winery's reputation to new heights.
In 1958, the Dylan family established the holding company of Château d'Auberg, Clazine Dylan, and since then has invested in the winery, building modern fermentation cellars, selecting grape varieties, building large underground cellars, and renovating the winery. Two generations have worked to transform Obiang into a premier winery that perfectly combines tradition and modernity. In the third generation, Clarence's granddaughter, Joan Dylan, is one of the most meticulous members of the family. It was only when she took over the estate in the seventies that Château d'Obiang became profitable, allowing the Dylan family to expand their wine empire to include three other top Châteaux in Pessac. Joan was married to the Prince of Luxembourg and had a son and a daughter, Prince Hubert de Luxembourg, and a daughter. After her husband's death, Joan married the Duke de Mousse.
Prince Hubert de Luxembourg spent many pleasant times at the winery during his childhood, with many opportunities for wine tasting. At the age of 18, he became a member of the board of directors of the winery, joined the management of the company in 1997 and is now the managing director of Château d'Aubiong and the vice president of Clarence Dylan. The status is really high, and among the owners of Obiang today, there is actually a prince. Yes, the royal family is basically not good these days, even the best British royal family, there is not much money to spend, and it is completely incomparable with the real rich. But at the same time, it is important to note that for nobles like royal family members, sometimes face is the most important thing.
If they don't have a reasonable reason, even if they give more money, they will not sell the manor, otherwise their status as a prince will receive more ridicule, which is definitely unacceptable to His Royal Highness the Prince.
So after many choices, Xiao Li finally set his sights on Château Margaux.
Needless to say, the owner of Château Margaux is Menzepoulos from Greece.
Château Margaux has a long and passionate history. As early as the 17th century, it produced wines that were among the best wines and became famous across the Atlantic, and Thomas Jefferson, the founding father of the United States, praised them. The winery's neo-Palladian château is also impressive, known as the "Versailles of the Médoc". In 1855, Château Margaux was awarded the title of Premier Cru in high esteem. However, in the 70s of the 20th century, the economic downturn, coupled with several disastrous years, put Château Margaux in a deeper predicament.
At this time, Andrei, this Greek, stepped forward.
André Menzepoulos was born in Patras, Greece in 1915, and his father insisted that his children learn several foreign languages in order to go abroad to earn money in the future. As a result, André mastered six languages, including English and French. He lived up to his father's expectations, and after graduating, he went to the Far East, where he amassed his fortune through import and export trade. Upon his return to Europe, he acquired Félix Pottin, a chain of 80 convenience stores in France, and successfully expanded the company to 1,600 outlets.
Andrei was a visionary.
In 1977, Bordeaux wines were still under the influence of an economic crisis and a quality crisis, and investors were not yet interested in fine Bordeaux wines. However, André resolutely bought Château Margaux. The grand Greek-style colonnade reminded him of his native Greece, and he quickly fell in love with it.
In the face of a downturn in the market, André rose to the challenge and invested a lot of money to improve the construction of the winery. Whether it's the vineyards, the cellars or the castle buildings, he and his wife have put a lot of effort into renovating them. In the vineyards, he opened ditches and replanted vines. He hired Emier Pennaut, known as the "father of modern oenology", as the winery's oenological consultant. Under Emière's direction, he set a higher standard for the quality of the Château's second wines, the Margaux Rouge and the Margaux Blanc Blanc. Today, the Margaux Rouge and the Margaux Blancs are the most sought after by wine lovers. He also planned the construction of the first large underground cellar in the Médoc and the introduction of new oak barrels, which had a significant impact on the quality of Château Margaux's wines.
André's contribution to Château Margaux was his directing of the restoration of the Château. As early as 1946, the Château's castle building was classified as a French historical architectural monument. Thanks to the Inspector of Monuments and famous designers, the "Versailles of the Médoc" has been restored to its former glory.
The restructuring of Château Margaux has been carried out very smoothly and the exceptional terroir of Château Margaux has been perfectly presented to the world. In 1978, Château Margaux succeeded in producing high-quality wines, the result of André's efforts. Unfortunately, André passed away just two years later, leaving him in time to enjoy the rebirth of Margaux. In the long history of Château Margaux, André stayed only briefly for a moment, however, his great contribution to the estate profoundly changed the fate of the estate and laid the groundwork for the return of the king of Margaux.
After André's death, his daughter Corinna soon inherited her father's business.
Corinna had a unique vision, and in 1983 she hired Paul Pontrier to take care of the winery. Paul is a recognized winemaking genius, and during his stewardship the Margaux wines have remained at a consistently high standard. Corinna's greatest shine is her courage and decisiveness. In the early '90s, Corinna chose to venture with the Agnelli family to avoid risk, a relationship that lasted until 2003. When the decision was made to sell her stake in Château Margaux, Corinna did not hesitate to take back all her shares and become the sole shareholder of Château.
So now she is the sole owner of the Margaux estate, with no political background, no historical background, and no consortium background...... It's the best place to start.
Brother Xiao Li took a fancy to this, and when he told Zhou Fangyuan, Zhou Fangyuan also felt that he could give it a try, so a mighty acquisition began.