Chapter 141: If you want to speculate on tourism, make up a story first
On the second day after the release of the free membership of the Youshan 90-point Beauty Club, the number of club members who made reservations had successfully reached the upper limit of 500 people.
Li Yang really didn't expect that Xu Jiaxi's incident would bring such a big heat and impact, and he helped Li Yang complete the scheduled goal at once, although these beauties still need to go to the hotel to go through the formalities before they can really join the club.
But judging from the current situation, even if someone does not come in the end, there will soon be other beauties vying for this spot.
The task of 500 beautiful members can not only be easily completed, but also exceeded, and as for club activities, it is not a difficult task.
Of course, most of these girls really want to come to this mountain hotel for a vacation, and join the club just to get free accommodation and discounts.
But there are also many people in it who are eager to be like Xu Jiaxi, because there are some activities in the mountain, and gain popularity.
But no matter what the purpose of these beauties is, it is the same for Li Yang.
After twelve o'clock tonight, it is the day when the hotel opens the reservation function, and during the day, there is a topic on the Internet about "how to book a room in the right posture tonight".
This topic was initiated by a popular self-media person, and then sparked a discussion, and many netizens participated in discussing tonight's room reservation and the May Day holiday to check in at this Youshan Resort Hotel.
The heat of this topic also makes those who also plan to go to this Youshan Hotel to check in, more aware that tonight's reservation is definitely a fierce battle, which invisibly renders a tense atmosphere for this reservation war.
But for the staff of this Youshan Hotel, today is indeed a very tense and busy day, and tomorrow is the day when the second batch of free experience officers arrives, so everyone is busy making final preparations today.
As for Li Yang, he is also very busy, and he is also busy when he is busy falling in love!
This pair of men and women who have just fallen in love don't talk to each other for almost three minutes, as if they don't contact each other for an hour, then it's like a world away.
No matter eating, drinking, or sneezing, you have to share it with each other, yes, men and women in love are so boring.
……
At six o'clock in the evening, the lottery of 660,000 yuan was launched on time, and Li Yang set up vouchers ranging from 30 to 200 yuan, with a total of 20,000 yuan, and the average probability of winning each person is about 30 percent.
Less than ten minutes after the start of the event, 660,000 yuan of vouchers were all snatched up, and according to the data displayed in the background, the number of program visitors was as high as more than 600,000 within ten minutes.
This data surprised Li Yang very much, although there must be a lot of them just to watch the excitement, but this can be regarded as a very good start for the opening of the reservation in the early hours of tonight.
It seems that netizens are still very popular, and by the time Li Yang completely closed the lottery page, that is, at about half past six, the total number of visitors reached nearly two million.
Li Yang was very immodest and posted the final data on Weibo to show off, after all, looking at the whole country, I am afraid that no hotel's online activities can have such high popularity.
Through this activity, the topic of how to book a room with the correct posture on Weibo has not decreased, and it is slowly rising.
On this night, it is not only the people who eat melons who are watching the excitement, but also the guests who want to stay in the hotel who care about the activities of this mountain, but also many fellow travelers, especially the resort hotel counterparts whose business type is more similar to the hotel located in Liyang.
In fact, since the first launch of the recruitment of 90-point beauty experience officers on the Internet, some peers have noticed this hotel, but at the beginning, many professionals were not optimistic about this event, and even scoffed at it and felt vulgar.
And with the popularity of this Youshan activity, especially the popularity of the beauty identification applet, they want to pretend to be blind and not pay attention to this hotel, but the prejudice in their hearts, as well as the analysis of their experience, they still feel that this activity is probably just thunder and rain. No matter how big the commotion on the Internet is, it may not be able to form much conversion.
After all, if you don't give customers enough reasons, who would go out of their way to stay in such a remote place for a night.
Beautiful scenery and unique room types are available in many resorts, which are not at all attractive selling points.
Until the recent incident of Xu Jiaxi, these colleagues were completely shocked, as if they had been empowered and woke up.
It turns out that all the hype and momentum are to pave the way for this matter, although some people also think that this mountain is just a shit luck, which is just a coincidence.
But some insiders who can see the way out of the door have to start to face up to this rising star who has gone off the rails, and have to put down their posture and begin to humbly study the entire marketing strategy of this Youshan.
They are all from the hotel and tourism industry, and they know a routine in the industry very well: if you want to speculate on tourism, make up a story first!
As we all know, many former residences, ancient towns, and some homestays in rural tourism rely on making up stories to attract tourists, and fake monuments, fake histories, and fake legends are blooming everywhere.
In the past, there was such a report in an industry media, saying that at a tourism development symposium held in a certain place, some participants proposed that it is not enough to have natural resources such as lakes and springs in the local area, and it is necessary to add cultural elements to the scenic spot in order to better attract tourists.
The local leaders attached great importance to this and asked the travel planning company to come up with a plan on the spot.
Next, the words of the boss of the planning company amused everyone: "Okay, let's save a story immediately." ”
It sounds like a joke, but that's what everyone has to admit, without a story, where are the tourists.
Of course, some people will say that the hotel is not a scenic spot, you know, the positioning and business direction of the hotel is also divided into many kinds, such as the kind of chain express hotel in the downtown area, which is completely different from the B&B resort hotel opened in the remote mountainous area of Li Yang.
The former only needs to survive by natural intake, and the fundamental purpose of everyone staying in the hotel is to sleep.
The latter is the opposite, the first purpose of everyone is sometimes not just to sleep, who would trek through mountains and rivers to such a remote place just to sleep.
Therefore, experience the characteristic room type, special leisure method, special scenery, unique customs or culture, or follow a beautiful story and beautiful legend.
That's why they don't hesitate to travel long distances to stay there for a day or two, or even longer.
Therefore, its operation ideas are not much different from the creation and marketing methods of scenic spots.
……
()