Interestingly, every time Zhihu Big V leaves, instead of causing Zhihu's decline, it plays the opposite role?

On the contrary, the platform has obtained more financing and ammunition, for example, after Wukong Q&A poached, it only completed a $430 million Series E financing, with a valuation of nearly $3.5 billion.

I have to say that Zhihu's heart is quite big, and it never restricts multi-platform operation strategies such as official accounts, even including diversion. Compared with the headlines of the official account, Shen Feng must praise this aspect.

It's not a secret that one fish eats more or multi-platform operation, all the head self-media have long been prevalent, Shen Feng is even darker, these crooked guys probably hope to use the gimmick of running away to win the wool of other platforms, right?

Like Himalaya or Baidu?

I started trying to commercialize it three years ago, and every time I sneaked around and looked cautious, I only allowed website ads at the beginning, and then I opened up client ads step by step.

The official public account has more than 1 million fans, and he doesn't accept advertisements, isn't this a crime to save face?

In the field of content Q&A, although the organization number is also open, it does not have privileges, but more restrictions. As a result, although there are more and more accounts, they are not hydrated by marketing content.

To put it bluntly, people are all busy with you for nothing!

From the perspective of the boss, Shen Feng is 100% sure that there is no use in forcing the palace. Even if all the big Vs who like the top 10 in Zhihu now leave, it may have a small impact in the short term, but it will be absolutely fine in the long run, because Zhihu does have a strong hematopoietic ability.

The most important thing in creating a community is not how beautiful the building is and how ornate the decoration is, but the atmosphere and culture.

Zhihu's community culture can be said to be the best in the entire Internet platform, according to CEO Zhou Yuan's words, what is Zhihu culture?

It's the idea of new knowledge that you will win if you are serious.

Under the influence and spiritual inspiration of such a community culture, Zhihu will only have more opinion leaders and influencers. So even if you draw a salary from the bottom of the kettle, you can create a new batch of new ones, and if you are not happy, you will get out.

Why did the little devils in World War II lose the Pacific War?

Because he found out that he knocked out one of the old American ships, and people would be able to build two of them immediately.

It was easy to sneak attack on Pearl Harbor, and as a result, all the potential of people's military manufacturing was stimulated, and the more they fought, the more they fought!

How else to play?

Shen Feng put down the report and came to the window, in fact, all Internet companies are the same, realize tens of millions, and the most important thing is the persona.

Zhihu is one of the very few platforms that has not been MCNIZED, except for a small number of agency numbers, most of them are operated by individuals, even if they are top Vs.

Like Weibo and WeChat public account, if it is bigger, it has long been corporatized and operated, who does not have a team of dozens of people behind it?

Because there is no commercial operation, the monetization ability is weak, how much can a person write no matter how tired and tired he is?

Ninety-nine percent of them are still those elites who are not bad for money, and they just run up and pretend to be forced when they have nothing to do, and they just experience the satisfaction of being a good teacher.

Do you expect these things to be monetized?

Tencent investment is not stupid, the giant is just for the industrial layout, it doesn't matter if you make money or not, the knowledge track must occupy a pit first, and it has become lying down to make money and earn traffic, in case you die?

Just swallow it in one bite!

Investments aren't always good,

Some ask for money,

And the hell!

Figure this out, strengthen the positioning of millions of winners, give up the so-called elite, and be as down-to-earth as possible.

Let the public enjoy the joy of knowledge, cultivate the concept that knowledge is wealth among young people, study hard, and make progress every day.

Tencent Investment Department, Peng Zhixian read the investigation report and said to Xiao Wenhan: "It seems that we still far underestimate that kid!"

"What now?" Xiao Wenhan was not as calm as Peng Zhixian, and couldn't sit still and said, "I'll contact it immediately?"

"It's too late!" Peng Zhixian waved his hand and said helplessly: "Do you think Shen Feng will accept financing?"

"This ......" Xiao Wenhan recalled the first time they met, sighed and shook his head.

"In that case, let's wait. Peng Zhixian chuckled: "For us, the stronger the founder's ability, shouldn't we be more assured?"

"That being said, but in case ......"

"Shen Feng is not a short-sighted person!" Peng Zhixian said seriously: "Otherwise, I wouldn't be able to go today." ”

"Every move is far-sighted, even I have to be convinced, such ambitions except for a few giants, others can't get into his eyes at all. ”

"What do you mean?" Xiao Wenhan said in surprise: "He has been running for the IPO since the beginning?"

"Haven't you seen it yet?" Peng Zhixian shook his head and scolded with a smile: "Dare to play the knowledge track without this confidence?"

"There is Zhang Yiming's Wukong in the front, and Ali's chisel in the back, which one is not dead and transparent?"

"Especially what chiseling, in the early stage of the launch, Ali elites gathered, how many P9P10 were there for various product managers, operations, and e-commerce experts, and even encouraged the participation of Big Fish self-media authors, what was the result?"

"It was completely abandoned in less than half a year. ”

Xiao Wenhan nodded, as a sworn enemy, he naturally studied it, and in terms of content, the chiseled audience is more inclined to technology, workplace and emotion, and the main function is to answer in 10 minutes.

From the perspective of product logic, it is somewhat similar to Zhihu, through highly professional knowledge sharing and Q&A forms, community exchanges are formed, in an attempt to create a certain cultural atmosphere.

"Look at Zhang Yiming's understanding of the car emperor, the entry point is very good, and he can already wrestle with Autohome in a short period of time. ”

"Toutiao's internal incubation has been relatively successful, and almost every product has been able to get a lot of traffic. Ali not to mention, our eternal old rivals, the two giants want money and money, people and technology......"

"What about the results of the knowledge track?"

Speaking of which, Xiao Wenhan finally regained some confidence, after all, the first head of the layout Zhihu is from the team, and he can be regarded as the only player who can play on the track.

With the rapid growth of per capita disposable income, people's demand for high-quality knowledge and information is increasing, especially the new consumption structure of education, culture and entertainment.

However, the proportion of the cultural industry in domestic GDP is significantly lower than that of other developed countries, which means that the knowledge industry has huge room for growth.

The future may be hundreds of billions, or even trillions.

"There are two reasons why even the giants can't run fast. Peng Zhixian analyzed: "On the one hand, the lack of copyright protection in China has led to the fact that no one cares about the copyright born in the knowledge community. If the platform is unable to sign up for sufficiently high-quality authors, it will not be able to continuously and stably output superior content every day, and the traffic will disappear sooner or later. ”

"Even if the stable output of authors is guaranteed, there are great differences in the age level, education level, position level, ability needs and other aspects of the paying user group, and how to meet the needs of thousands of people is the key problem!"

Xiao Wenhan also thought about it, the platform can only make intelligent recommendations through various algorithms, as for whether it is worth the money after payment, the user's own use and understanding are different, and the feeling will be different.

In order to solve the loss of users that may be caused by this kind of problem, Zhihu's approach is to launch a seven-day no-reason refund to tolerate users to a certain extent.

To put it bluntly, Chinese people are not used to paying for knowledge!