In Shen Feng's view, what Tencent needs to make social products is to understand human nature, seize users, iterate products, and cultivate usage habits.

In such a situation, it is necessary to maintain restraint and patience, and to have a deep contemplation of human nature. Just like Wudang, stay away from the rivers and lakes and practice with peace of mind.

And Ali integrates merchants every day to quickly generate benefits. In shopping malls where the weak eat the strong, you must rush to raid, open and close, and trap businesses.

If you want to survive and develop in the rivers and lakes, you must learn from Mingjiao to break through everywhere as if Guangming Ding was besieged, and then be born after death.

"Do you know why it's called Mingjiao?" Ye Fei continued: "Because it is also called Zoroastrianism, advocating light, Ali's five elements belong to fire, and doing things is a fire, and Lao Ma is always thinking about spreading his fire to the rivers and lakes. ”

"In addition to success, more emphasis is placed on preaching. Build a lakeside university, pull Liu Chuanzhi, Shi Yuzhu and other bigwigs on the platform, and personally give lectures every year, live broadcast the whole process, and the momentum is huge. ”

"Penguins needless to say, the five elements belong to water, just like flowing water, what kind of Ivy League University, only a very small number of media are invited, but before the official start of the course, suddenly one by one notified: I'm sorry, our students don't want to be exposed!"

Shen Feng pursed his lips, what are the five elements of water, to put it bluntly, he doesn't like to plagiarize behind others?

Who makes the pony's hometown is Chaoshan, who is as rich as a cloud, and likes to bury his head in things and make a fortune in a muffled voice.

Anyway, if there is competition, there is a chance, Shen Feng patted Ye Fei on the shoulder and encouraged: "Good horses eat back grass, come on!"

Sent him away, lay on the massage chair to straighten the corpse, and got another consumption scene really happy.

For a game, the most painful thing is that the gold coins in the account can't be spent!

In the long run, users will definitely be bored, completely lose the motivation to play, and can only wait for death slowly. Therefore, I would rather spend money, but also create a few more consumption scenarios, and find a way to let players spend the free Y coins!

The doll machine, lipstick machine, massage chair are all one-time consumption, and the difficulty is appropriate, and it is definitely a big coin eater.

The cost of book delivery and logistics is controlled within 10 yuan, and the price is 20, which is another wave of harvesting.

Plus more than 30 mini-games, mining, fishing, and PK in the same field......

You need to pay in advance to participate!

Fortunately, Ye Fei's team used to play this way, and the cat in the middle was greasy and clear, which could not only ensure participation, but also get the coins unknowingly.

Shen Feng picked up his mobile phone and asked Hong Gang to meet again, the progress here was very fast, and it was all done in half a month.

"KFC discount coupons?" Hong Gang asked curiously, "How much?"

"Let's get five million first. Shen Feng said casually: "It doesn't matter if the discount is greater." ”

Hong Gang is also drunk, this kid is really ruthless, the project has not been skimmed yet, and tens of millions of dollars will be smashed?

"You're so confident?"

Shen Feng nodded and said lightly: "Entrepreneurship itself is a process of continuous trial and error, and if you fail, you will start again." ”

Hong Gang took a deep breath, pretending to be forced with this sentence!

"In that case, I try my best. After pondering for a moment, he couldn't help but say: "If this project is really completed, Lao Hong's second half of his life will be handed over to you!"

"A word is a certainty!" Shen Feng had been waiting for this sentence for a long time, and said confidently: "Get ready to apply!"

After chatting about work, Shen Feng was very curious about the legendary ground push iron army, Hong Gang recalled: "In my opinion, the so-called ground push is the most classic means of operation, and it can best represent the cultural characteristics of the domestic Internet. ”

"Since the beginning of the mobile Internet, 58 Ganji, Ctrip, Qunar, Didi, Kuaidi, Eleme, Meituan and then unmanned shelves to share the economy ......"

"The value of local push is becoming more and more evident in the business wars, and the history of OTO development is also a history of local push!"

Shen Feng empathizes with the fact that the cost of buying traffic online in recent years has been unbearably high. After BAT monopolizes online traffic, every time a product with good monetization traffic appears, homogeneous competition will quickly appear, thereby pushing up the bidding for inbound traffic.

Therefore, the local push can be used as a bridge to link wave after wave of cheap traffic to enter the market, and enterprises and capital flock to further leverage this emerging profession of hundreds of thousands.

It was even hoped that it could grow into a trillion-dollar industry like logistics!

"The basic qualities of this industry are: talkative, enthusiastic, and self-familiar. ”

"To persuade merchants to settle in a completely unfamiliar takeaway platform, a tried and tested persuasion experience is to compare them, and to put it bluntly, it is a sense of crisis in sales. ”

Hong Gang said with a smile: "When you come to the commercial street, you tell him that the previous ones have settled in our platform, and if you don't go up, you will make less money than others, how miserable you say, he must be afraid." ”

"In fact, it is all kinds of brainwashing, the first thing every day is to shout the slogan: good, good, very good, and then make games, and at the end of the night, we have to get together to share our experiences, such as how to make merchants enter your platform faster?"

"How to let the merchant make an order after settling in, how to make the merchant earn more money?"

"In the end, I tried my best to see how others earned tens of thousands of dollars a month, bought a car in two years, and bought a house in five years......"

"When Meituan was the most difficult, we started early, summarized late, and grasped the process in the middle, one shift was 12 hours, two shifts, a meeting was held on Saturday, and everyone was organized to climb the mountain or play ball together on Sunday. ”

"The core of this set of bosses is that people have no time to think. We must not let the front-line push personnel have too much independent thinking ability, what they want is simple and rude, and the execution of where they are played, just do what they say!"

"When Didi threw money to grab drivers, many drivers in Xiamen were from southern Henan, and they immediately recruited a large number of people to push and win over a large number of drivers with the feelings of fellow villagers. ”

"Even many drivers use old-fashioned Nokia, in order to encourage them to change to a smart machine that can use software, directly help the driver download a few action movies!"

Shen Feng listened with relish, from group buying to sharing bicycles, pushing on the ground is like an animal that can sense an earthquake, and at the beginning of the industry turmoil, he can smell it from the details.

Later, the ground push became an outlet, and the most famous one is the ground push, which has received two rounds of financing totaling 40 million in 15 years. There are two backgrounds for investors, one is the tide of OTO entrepreneurship, and the other is the launch of Internet finance company Lending. ”

"Several giants are burning money fiercely, casually investing billions of dollars to push, and a customer can give a commission of thirty or fifty yuan, which is crazy!"

Shen Feng took a deep breath and understated the bloody rain that came to his face!

Hong Gang took a sip of coffee, sighed and said: "The good times didn't last long, and the situation changed in an instant in 16 years. The main track in the field of OTO has entered the era of oligopoly competition, and 99% of the projects have frozen to death in the capital winter. ”

"The crazy expansion of lending is full of platform management out of control, and there are more than 300 P2P platforms of various thunderstorms, and then what share hardware equipment, crane machines, unmanned shelves ......"

"In the past few years, the life of the tuyere has become shorter and shorter, a year, or even half a year!"

"After the glory, it's a rabbit dead and a dog cooking!" Hong Gang said indifferently: "After the merger of Meituan and Dianping, the number of new Meida people exceeded 35,000, of which 20,000 were pushed. ”

"After the end of the first half of the siege, the cost of customer acquisition, management costs, and personnel dismissal have become problems that have to be faced. ”

looked up at Shen Feng and said in a low voice: "Even the boss is gradually being overshadowed in Meituan!"