260. Ambition of the relationship game

Of course, calling Erma is not just about asking about the company's development.

In fact, how is the development of Erma's company, even if Zhou Fangyuan has no specific data, he probably still has some concepts in his heart. So as long as it's not a sudden high-speed development, he only needs to ask one word regularly. Now I call Erma, mainly because I care about things related to the race.

Brother Xiaoma, a new round of linkage with distant networks has begun.

Because Battle.net is about to go live, some promotions have already been launched in advance. For example, QQ members can get some special avatars and special fonts on Battle.net for free, and some Warcraft and interstellar costumes in the QQ Show Mall, etc., these things are all part of the linkage. There are also some special services, such as the speed of increasing the level of characters on Battle.net, the limit of friends on Battle.net, and the new platinum coin system that will be added in Diablo 2.

Platinum Coins are something that only appears in Diablo III, and can be used to buy special avatar frames, pets, banners, and more. In order to ensure the balance of the game, the gold and experience bonuses inside **** were not added this time. But even so, because Blizzard games themselves have a large number of users, these users are also young people with a strong desire to consume. Big money can't afford to spend, small money is still fine.

So the linkage has just begun, and QQ members alone have increased a lot of income for Tenxun. There are also new in-game services, such as the white coin system. Diablo II's upcoming platinum coin system is free to open, but non-QQ members can't get platinum coins. Of course, what can be purchased with platinum coins can also be purchased with in-game currency, but millions of dollars are not a small amount, and this is only the lowest level.

High-level avatar maniacs, flags, and beautiful pets, these are all hundreds of millions of game coins. And Diablo II, which is about to land on Battle.net, will also strengthen the detection of plug-ins and scripts, and once someone uses a plug-in or script that swipes money, the system will ban the account. So there are a lot of things to add to this, such as the account system of the online version of Diablo II, and the achievement system and so on.

QQ Show Mall, Blizzard game-related clothing has sold tens of thousands of sets, and one set is not expensive, it is ten yuan. But it has a time limit, a month at most, and after a month, you have to spend money if you want.

Anyway, that's the sentence, there is no big money, and small money continues. Without affecting the balance of the game, adding some similar small services can not only make more money, but also provide some rich players with the fun of spending money.

And Brother Ma's treasure mall is the game peripherals that began to shoot Blizzard. Figures, plush toys, keychains, water cups, mouse pads, T-shirts, everything that can be thought of anyway, and the relevant authorization Zhou Fangyuan also asked for it from Blizzard. Of course, there is a fee for authorization, and there is nothing wrong with that.

As a result, the mall has a new group of potential customers, and although it is not obvious how important these customers are now, it is predictable that these people will eventually bring good profits to both companies as the gaming crowd continues to grow.

However, the most profitable is undoubtedly Zhou Fangyuan, after all, he is a shareholder of three companies, and all the company's income has his part, and the income of these companies is high, and his income will naturally rise.

Of course, making money can't just be made by Huaxia, in fact, in Europe and the United States, Blizzard has also begun to launch a series of offline sales according to the plan provided by Zhou Fangyuan. There are also online sales, and European and American players spend more money more fiercely, and when they buy things, it seems that ten dollars and twenty dollars are not expensive, but when it is converted into soft sister coins, they will undoubtedly spend more money.

In short, this competition is not only a feast for fame, but also the development and growth of several companies under Zhou Fangyuan, although it is impossible to push the three companies to what situation with only one game, but there is no doubt that once this head is opened, it will continue to make money in the future.

Moreover, the organizing committee of the competition has also announced new regulations, starting from the second competition next year, the official will not accept wild teams to participate. All participating teams must have clubs, investment companies, and stable training time and training locations. At this point, European and American countries have undoubtedly come to the front, and Chinese players have a lot of disadvantages in this regard. But it doesn't matter, as long as this competition is successful enough and the momentum is strong enough, Huaxia Capital will also start to shift towards the game industry.

Moreover, Zhou Fangyuan has planned to set up his own club, plus the existing several teams in China that can be regarded as clubs, which is enough to lead the first batch of e-sports trends in China, which is beneficial to the development of the entire game industry in China.

You must know that Huaxia is a big market, and once it is developed, its scale is not at all below that of Europe and the United States.

Some people say that it is because the times are changing, but why can foreign game companies settle down and spend many years, a lot of manpower, and a lot of money to develop a game?

To put it bluntly, it's still the pot of the market.

Because Huaxia did not pay attention to the game market at the beginning, the game market did not start well. By the time the game market finally began to develop, the entire market atmosphere was distorted by a few cancerous games. Fast food games, automatic games, scripted games...... Game companies don't think about how to develop fun games, but how to make money.

Of course, there is nothing wrong with making money, but good games can also make money, but good games make money slowly and have a long cycle, and many speculators can't afford to wait and are not willing to wait, so they choose to develop shoddy fast food games. However, many players still recognize such games very much and enjoy it.

At that time, there was a saying on the Internet that everyone was tired of life, and who was willing to spend energy researching a game after a day of intense work?

Of course, there is no problem with that, but after all, it is all about the market. Because the market development is not comprehensive, gamers can't make money, and manufacturers who seriously develop games may not be able to make money. For players, if the game is not profitable, then it is not worth the effort. For companies, if they can't make money by making games seriously, they can only go off the rails.

It is precisely because of the existence of such a mentality, and more and more developed and growing, that gradually the market began to tend to fast food and brainless, coupled with the promotion of two or three tumors, the entire market was completely deviated.

But what if you could keep it from going astray from the start?

What is the purpose of the competition? Not only for the purpose of gaining fame, publicity, and development, but also for cultivating the domestic game market. Let gamers like to play games, let game manufacturers see that they can make money by making games seriously, and then let some excellent players also make money. Competitions, videos, live streams, there are many ways to make money, and once a player makes money, they will play seriously. Once players are serious about playing, they have higher requirements for the quality of the game.

In order to make money from players, game manufacturers must improve the level of games and develop them carefully. And when game manufacturers see that they can make money by making games seriously, they will automatically start making games seriously. While one or two companies can't do this, what if there are a lot of companies willing to get involved?

Zhou Fangyuan never wanted to change anything on his own, he just wanted to do better.

The gaming market is completely distorted, so let's make it a little less distorted. Gamers are looked down upon, so make them look down on a little bit. A little change can lead to bigger change. When the change is big enough, the market becomes normalized.

Of course, even the European and American markets, which developed earlier, also have fast food games, but Chinese people don't pay attention to them and don't know, but a healthy market should be what kind of games there are, with fast food and connotation, to meet the preferences of different people.

We can't just focus on the connotation, so that once the development fails, a lot of money may be wasted, and time, energy and manpower will be wasted. But if it's all fast food, such a game industry is doomed to be unsustainable.

Looking at the developers who specialized in fast food games in later generations, how many of them can survive for a long time? Either transform in time, find another way, or expand the product library, fast food games alone will definitely not last long. It's a pity that the future market has been distorted to the point that it is not the same, but it is foreign games that occupy the mainstream, which has to be said to be a sadness. With such a big country and such a large population, how many talents and talents have not been utilized? What did Zhou Fangyuan buy Blizzard for? Wasn't it to integrate Blizzard's genes into his own team and then spread them to the outside world?

He knows that his team can't always be these people, and that there will always be people who will quit and people who will change jobs. And if these people can get used to the mode of serious game development, then when he goes to other teams and companies, he will influence more people, which is Zhou Fangyuan's real purpose.

He just wants to use his small power to influence as many people as possible, and then let these people influence more people, and finally affect everyone in the entire industry, so that Huaxia's games can also appear more high-quality products, not just let foreign games have the upper hand, Huaxia needs more sophisticated, their own games.

Of course, this is a long way to go, or that sentence, he can't do it alone, and he can't do it alone, and he can't do it with a company, and it takes countless people to work hard. He didn't know what he could get in the end, and he didn't want to know, he just knew that he had worked hard, and that was enough.

As for whether the company wants to make money? Of course, what do you do if you don't make money and open a company.

So he won't be soft when it's time to buy out, and when it's time to plagiarize, he will also think about it, anyway, making money is the core, and then entrusting some of his own selfishness or desires, that's enough.

The dinner in the afternoon was held at the hotel where Zhou Fangyuan stayed.

When it was close to six o'clock, Zhou Fangyuan came to the door of the hotel in full clothes and waited quietly. Not long after, he asked the car sent by Xiao Li to appear at the door of the hotel, the car stopped, Ms. Wang got out of the car with a group of little girls, and Tong Ya's figure was among them.