Peripherals are really profitable, and in many industries, peripherals are the big ones that really make money.

You must know that when the rice film market was at its most depressed, only those movie theaters that turned to selling popcorn-related snacks were spared from closure. The income of a movie ticket not only has to be distributed to the theater, producer, and distributor, but also has to pay taxes, and there are other expenditure costs, but popcorn is a real income, and selling one is an income. The most important thing is that the cost of this thing is almost negligible compared to the selling price!

In many cases, a theater's popcorn-related revenue even accounts for more than seventy or eighty percent of the theater's total revenue, but this is a normal situation.

And for film companies, the real place to make a lot of money is not from the box office, but from the derivatives of the movie.

The annual box office volume in North America will be about $10 billion in the future, which seems not small, right? However, the movie peripherals can develop into a market with an annual transaction volume of 30 billion US dollars in the same time period, which is three times the box office, which shows how rich the benefits of the movie peripherals are.

And in this regard, Disney is the undisputed connoisseur.

So why would Disney spend $4 billion in the future to buy Lucas's Star Wars?

You must know that although the six-part "Star Wars" series has a good box office, the global box office of all of them is only 4.2 billion US dollars, which is comparable to this acquisition price. But the box office is not equal to the actual income, which has to throw away half of the theater costs, and even the remaining income cannot be regarded as profits, which has to throw away at least half of the cost.

Disney is not stupid, how can anyone do a loss-making business.

So it can be said that it is not only the movie brand Star Wars that it is interested in, but also its various derivatives.

And the reason why Lucasfilm is worth so much money is also because George Lucas firmly holds the ownership of derivatives.

I have to say that George Lucas is really very discerning, he predicted the future, so this right was grasped by him. Lucas approached 20th Century Fox that year, saying that if he wanted to make a "different" movie, the important thing was that he could be a director for free, not paid, but to give the ownership of the movie derivatives to his own name.

In the 70s of the last century, no one paid attention to movie derivatives at all, and of course Fox agreed, which was nothing to refuse, at that time George Lucas was already very famous, big directors made movies for free, no matter how you look at it, Fox was both smart, but very stupid agreed to George Lucas's request. But then billions of dollars flowed into Lucas's pocket, and Fox didn't get a penny.

George Lucas has only a handful of works, but he is still known as one of the four major directors in Hollywood in the 80s, all because of the vitality of "Star Wars".

Especially after Disney's acquisition of Lucas, a new Star Wars trilogy was launched. It is said that before the release of "Star Wars 7", the BB-8 in the movie sold crazy in the United States. The BB-8 toy, which was officially priced at $150, sold 22,000 in the first 12 hours of its sale on Sept. 4.

sold 30 million US dollar derivatives in half a day, and at this time, there are still more than 3 months before the movie is released!

Although no overall sales figures have been released, according to a Bloomberg report, the BB-8 sells an average of 2,000 units per hour. And that's not counting the hot spots after the release of "Star Wars 7", which is predicted to sell at least $2 billion in various extensions in the next four months.

Forbes reviews consider this to be the best Star Wars spin-off of all time.

In addition to the officially produced movie peripherals, there are countless movie derivatives in collaboration with other brands.

For example, Disney and HP created a limited edition notebook of Star Wars.

The good thing about it is that after four or five years, even if the configuration of the notebook will become obsolete, it will still be collectible. It is said that the cumulative revenue of the "Star Wars" series of merchandise will exceed $27 billion, more than six times its total box office.

It can also be seen from this that the surrounding forces are actually quite huge, and if the movie is not very convincing, then let's talk about anime.

Zhou Fangyuan saw a report in his previous life, which contained the income list of AB, the most profitable cartoonist in Fuso at that time, of course, it was not a tax bill photo, but a simple calculation table, which calculated the data of AB's various incomes, including a column, that is, the income of all the peripherals, reached as much as 1 billion yen, and that year, AB's total income was only 1.7 billion yen, including the total remuneration of a single copy of his serialized comics, including the royalties of a single book, including the copyright fee of the animated version, including a series of overseas income, and finally peripheral income。 With so many items added up, the sales of a single book in a year are nearly 7 million, and the result is that the peripherals alone account for more than half of his total income.

That's the power of the terror around you.

Speaking of which, those figures, models, to be honest, are they really worth that much money?

Maybe the cost is not low, but in the end, this is a pile of clay and resin materials, nothing more than made into a style that people like. If it's handmade, it's really valuable, but the problem is that it's all produced by the assembly line, but it's very expensive, or someone likes it, or someone buys it. This is actually a kind of fan economy, and fans are often the opposite of rational consumption, and they are willing to pay the price for their hobbies, including money consumption when buying merchandise.

Therefore, in many industries, the main business is really not profitable, and what really makes money is the periphery.

It's like saying that a distant paradise, a ticket is 199, which is the cheapest, if you sell 30,000 tickets a day, this is the price of nearly 6 million, if it is during the peak holiday season, the income is higher.

But do you really think that amusement parks are so easy to make money?

First of all, buying land is not cheap, Zhou Fangyuan has made a lot of cheap money in the city, so he won't talk about it here, just talk about other parks in other places. You drive too far away, no one comes, but the land price is high for relatively popular plots. Playgrounds often require a huge amount of land to support, so the cost of land can definitely scare people enough. Then there is the construction cost, balancing the ground, building buildings, building amusement facilities, especially these amusement facilities, just like a Ferris wheel, it looks very simple, but in fact, to get a medium-sized one, it takes millions to throw it out, and this is just the cost.

Later maintenance, maintenance, insurance...... It's all money, and it's all about labor, it's about engineers, so let's put it this way, can you make money from amusement parks alone? Yes, but it's only limited to Beitong. Why do you say that? Because the city's support for the Yuanfang Group in all kinds, from land, to all kinds of industrial and commercial taxation, fire protection, sanitation, and so on, can be regarded as the green light for the whole process.

What if you look elsewhere? Maybe it will take 10 years to make a little bit of money just by investing. And you have to look forward to ten years without accidents, and at the same time, the interior of the amusement park does not need to make too many changes, otherwise it will change the equipment in three or five days, or something will happen in ten days and half a month, and it will be difficult to make money just by relying on the amusement park. So at this time, it is necessary to rely on the surroundings to make money. Not only balloon toys and all kinds of small things, but also food and drink, which is also part of the peripheral income.

Let's take Paradise Far Away to continue the story.

The daily revenue is almost more than 1 million 2 million a day, but in addition to the previous costs and normal expenses, it actually doesn't make much money. But what about the sale of food and other small props? Just a Mickey Mouse hat is sold for a few dozen dollars a hat, but the actual cost is only about ten yuan. Find a domestic factory for mass production, and the cost can be further reduced. A hat can earn dozens of dollars, and there are all kinds of other small peripheral toys, accessories and all kinds of food and drink in the park, in this special environment, the price of eating is certainly not cheap, and if it is cheap, don't come here to play.

A burger sells for ten dollars outside, and here is the least but the start.

A glass of Coke costs at least ten dollars here.

In short, when the amusement park itself can't make much money, these peripheral restaurants can bring millions of income to Zhou Fangyuan every day. And these incomes, the profit margin is very, very high, so to speak, the surrounding does not make 100 yuan, at least 70-80 yuan is pure profit, you can imagine, what a big profit margin there is. Otherwise, how could Disney rely on those theme parks to survive all the time? Otherwise, where would they have the money to buy Marvel and Pixar, and the speed at which theme parks make money is definitely faster than ordinary people think.

It's just that the park itself can't do it, and you basically have to rely on the surrounding area to figure out a way.

Disney has the world's largest library of well-known IPs, which are their potential resources, and they do develop these IPs and sell them all over the world. In general amusement parks, if there is no such IP development ability, it is not difficult to make money, but it is definitely not easy to make a lot of money.

Far Away Park relies on the integration of many popular IPs such as Disney, Marvel, and Blizzard, and not long after it opened, it has raked in tens of millions of revenues, which is simply terrifying.

And this is just the opening, and because it is June Day, there are not too many holidays, so many tourists from other places do not have time to come. When the summer vacation comes, a large number of children will have a vacation, and there will inevitably be a new round of peak periods, and the income at that time will be even more powerful, which will definitely surprise the eyes of many people.

......

The amusement park opened smoothly, so regarding Sister Mingjue's previous request, Zhou Fangyuan's side will be on the agenda.

Sister Mingjue's move is actually very smart, she is learning acting, but at the same time she is also learning directing, whether it is the elders in the family or she personally, she is actually unwilling to take the road of acting. Originally, Sister Mingjue's parents hoped that she could become a star, so she had this result after vigorously cultivating her. But now Sister Mingjue has made it clear that she is unwilling to take the path of an actor, and her parents are also enlightened parents, and when they see that their daughter has made up their mind, they no longer insist.

Yang Mingjue wants to become a director, but to be honest, it is not so easy to become a director.

How many graduates of the directing department are cultivated by the film academy every year? How many can become famous in the end? Most of them either enter the TV station as assistant directors or become directors of commercial films, and if they have a little ability, they may be able to do a micro-film or something, but in the final analysis, the real big screen and small screen can rarely see these newcomers. It's not that you can't get ahead at all, but the right time and place are really indispensable. Yang Mingjue can have a chance to stand out faster than others through the relationship of distant media, but she herself is unwilling to do so, and she hopes to rely on her own ability to succeed.

To borrow Zhou Fangyuan's strength, it must be borrowed, but how to borrow it specifically, how to use it?

So Yang Mingjue took a good step.

Anime COS show, this is still a new thing in China, has it existed before? Yes, but is it large? It's not big. Is it famous? Not big.

As mentioned earlier, because of a kind of thinking inertia in China, adults will feel that cartoons are something that children watch, and they are already adults, so they shouldn't watch this anymore. As for their children, they may not be strict when they are young, but as they get older, they will begin to restrain their children in the same way. This situation will probably not change until the post-80s generation of young people get married and start a business. So for now, cosplay is really very niche, but can you say that it has a very small audience? No, it's just that it's been a convention for a long time, and people who like it don't dare to do it.

Everyone hid it, for fear that their hobbies would be known by others, and then they would laugh at themselves.

In fact, now, in the field of comics and animation, there are a lot of hobbyists, but there is no reasonable organization and planning, so that these people come to the fore little by little.

Now Yang Mingjue wants to do this, of course Zhou Fangyuan supports it, Yang Mingjue is smart and smart, Zhou Fangyuan has a comic company and is also involved in animation production, Zhou Fangyuan has always wanted to further promote animation and comics, so she can get Zhou Fangyuan's strong support for doing this now. Not only that, but she also wants to dip in the light of the distant paradise to make the anime conference she advocates more successful. It can be said that she played some cautious eyes. But to be honest, Zhou Fangyuan felt that it didn't matter, he didn't mind that the other party was playing tricks with him, anyway, it was all harmless, he didn't mind at all.

The preparatory work has already begun.

On the official website of Yuanfang Comics,There is a special registration address,All COSERS who want to participate in this conference can sign up,Individual,Team,It doesn't matter,Finally, at the end of the conference,Half of the visitors who participated in the conference will be invited to vote and score,Including the organizer will also have a ranking calculation method,Finally, the top few will be decided,There are cash prizes,Now it's been two or three months since the registration,The number of applicants is enough,Zhou Fangyuan decided,The animation conference can start。

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