Chapter 930: Double Seal?
Don't doubt that Xu Yuan is now the person of the level mentioned before.
A real bigwig in the entertainment industry.
He is the behind-the-scenes owner of a top domestic entertainment company, one of the domestic beverage giants, the initiator of one of the largest public welfare funds in China, and a leader of one of the two major camps in Hollywood.
Not counting his glory, just looking at his financial resources and social influence, you can know how carved he is now.
Now is an era of worshipping Jin Yuan, and you have to admit that many times everyone will have an invisible pursuit of the rich. This tendency is difficult to detect in a short period of time, and it will not cause a large-scale backlash until the "Hou Lang" speech is made public, so that everyone will be aware of it and then begin to reflect on it.
"Editor-in-chief, hello, what is the theme of our shooting this time?" Xu Yuan is still relatively professional, no matter how big the coffee seat is, he will cooperate with other people's work when he comes.
"Hello Director Xu. The editor-in-chief was also very polite, "This time we have prepared two sets of themes for you and Biting. ”
As soon as the editor-in-chief said this, Guo Biting was stunned at the time, and then smiled.
Xu Yuan doesn't understand, can she Guo Biting still not understand?
It's a double seal!
One magazine, the same content, with two different covers, that is, two editions. For those who tune in to the content, it doesn't make a difference, but for collectors, the number of magazines they need to buy goes from one to two.
This is an endorsement of the cover character, and only a very small number of big names have this treatment.
Obviously, Guo Biting felt that he was stained with Xu Yuan's light this time.
This is the double cover of the "Big Five", not the double cover of a non-famous magazine, so it's not better than it!
"The first theme, because it's the beginning of the school year, our trend is youth. Combined with the general theme of this issue, I am not an idol. So the first cover we were going to design like this......"
It's youth, not idols!
The first cover of the first edition was filmed.
Xu Yuan and Guo Biting put on their student uniforms.
Although Guo Biting is thirty years old, she can still wear the atmosphere of a student girl, which is related to her perennial screen image. And Xu Yuan, in recent years, has begun to be called an ageless male god, and he has also mastered that style.
After a period of searching for the state, a group of photos that the editor-in-chief was very satisfied with finally came out.
That photo is a photo of Xu Yuan and Guo Biting facing each other, holding hands and constantly rotating and playing.
Guo Biting's face is clearly visible in the hair.
Xu Yuan, on the other hand, only showed his back, with a slight side face, but under the modification of the blur effect, he couldn't see his face clearly.
This is a photo full of youthful energy.
"Alright, let's start the second shoot......"
"Yes, that's ......"
"Come closer. ”
"You can go a little further down. ”
"Okay, watch the expression, okok......"
……
Xu Yuan's shooting of the cover is top secret inside "VOGUE".
So, without any pre-notice, "VOGUE" magazine, a new one.
When the editor-in-chief's approach was learned, it was not that there was no one in Vogue who objected, but in the end, the opinions in favor accounted for the vast majority. This time, "VOGUE" will use a traditional way to turn the domestic fashion circle upside down.
"It's youth, not idols!"
In the new issue of Vogue magazine, there are seven big characters, as if mocking something.
On the cover, Guo Biting occupies the C position, she smiled wantonly, smiling with a youthful appearance. And the boy who was holding hands with him across from her was blurred.
This cover has caused quite a bit of discussion.
Because this is "VOGUE" openly declaring war on traffic fresh meat.
It's youth, not idols, this sentence is translated, it's equivalent to saying: Be fashionable, don't fake traffic!
"Wow! Guo Biting is really suitable for shooting magazines, her facial features are simply born for this industry. ”
"It's so nice to laugh, it's love, it's love. ”
By the way, didn't Versace launch a student-style shirt a few days ago?"
"The composition, the setting, the lighting and color, the shooting level of "VOGUE" is still as high as ever. ”
"Who is this male model?
"I also deliberately blurred it when shooting, probably for the sake of effect. ”
"It can't be helped, a lot of models will act as this kind of tool. Shooting for a long time, in the end, there is no face, no name!"
The discussion about male models is only a few words.
This edition of the magazine has a pretty good reputation in the fashion circle, and it is excellent.
But soon, Vogue's competitors were on their way.
The first is Luo Yunxi and Zhu Yilong's magazine.
Two very different styles.
One is a typical operation of the fan circle, and the other is the operation of lazy fans with unmanaged old-school celebrity fans.
In terms of early sales, Luo Yunxi has the upper hand.
But soon, Zhu Yilong's fans showed lasting purchasing power and caught up.
It is worth mentioning that both magazines surpassed VOGUE in terms of sales.
Guo Biting, defeated!
Although the word of mouth is better, it is at a disadvantage in terms of sales.
Facts have proved that if it is for money, then the operation of the fan circle is indeed more profitable.
Those remarks such as "I didn't sign in today, I'm sorry brother", "I only played nine lists yesterday, I didn't work hard enough, I disappointed my brother", these remarks make normal people's scalps tingle.
However, this is the normal communication of the fan circle.
Just when everyone thought that the trend was already obvious, and "ELLE" and "Marie Claire" overtook "VOGUE" in this issue, "VOGUE" actually restocked again and styled the second magazine in this issue.
Same content, different covers.
Double seal!
"VOGUE" actually gave Guo Biting a double cover!
Why?
Is it because Guo Biting is the executor of the concept of "VOGUE"?
But the current situation is obviously unfavorable, and this kind of strong push will only cause greater damage to the brand image of "VOGUE". Isn't Vogue afraid that their magazines will not sell well?
The circulation of each issue of a magazine is estimated, and the error will not be too large, otherwise it will cause unsalable or short supply.
Fashion magazines are originally the main fashion, the quality of the product must definitely be handed, coated paper and color printing, each one is expensive, but it is not the kind of low-cost magazine that entertains young people, mainly content, and the quality does not matter.
If it is unsalable, the loss is great.
Double seals often mean double sales.
To be exact, it's 1.5 times the sales.
If it doesn't reach this level, then the double seal will hit the street.
Guo Biting, it is difficult to have such an appeal at present.
Because the first letter has proved that fashion can't win idols and fresh meat.
Why is Vogue so stubborn?
Is it really stupid?
Soon, the second letter of "VOGUE" appeared on major sales channels.
The cover of this edition is different from the first edition.
This time, it was a brown dining table, Guo Biting was facing the camera, wearing a long red dress with heavy makeup, showing the absolute charm of her mature woman.
If the first letter is spoken, it evokes the reminiscence of youth in the fashion circle.
Then this letter perfectly reflects their current life, mature, elegant, enjoying life, and enjoying themselves.
Opposite Guo Biting, there was a man in a suit and leather shoes, but the camera officially passed from his side, so everyone could only see half of his back, and it was difficult to get a glimpse of the whole hairstyle.
It's also a tool man male model, the kind with no face and no name.
As soon as this edition of the magazine came out, the sales of "VOGUE" exploded instantly!