Chapter 1212: The first stop is London

After breakfast, Shen Huan sat on the sofa and read a book, and after Wang Zhen and Ji Yinmei cleaned up the dining table and cleaned it, they also started their own work.

Both girls are writing articles on their laptops, which they will send to the company later.

The company then publishes these articles on meager and websites.

It's a job, and they can't publish their own formal articles on their own meager basis to make a name for themselves.

After all, the salary is still paid by the company.

What they usually post to their meager is some tidbits.

For example, the photo taken by Wang Zhen last year of Shen Huan resting with his eyes closed in the car is.

The photo of a teenager under the sunset even surpassed the photo of Shen Huan winning the championship last year and became the most clicked and downloaded.

The team of the two got off the plane early this morning and were still frantically editing and compiling, and when it was finished at noon, they would have a full day off.

On weekdays they are really busy.

Even if Wang Zhen and Ji Yinmei rested, they still had to keep sorting out and editing the materials, so that the videos could be continuously sent to China.

The team at Watermelon.com actually took advantage.

Even Wang Zhen resolutely would not use his personal relationship to interview the Lakers, but because of Shen Huan's relationship, everyone knew this hostess and took the initiative to accept her interview.

Then other stars also remember her beside Shen Huan, as long as they see Wang Zhen interviewing, they will come over and say a few words.

Even Barkley and O'Neal have been on Wang Zhen's simple talk show.

It's a pretty cowboy thing.

People are just commentators, and they have no obligation to participate in the interview at all, it all depends on Shen Huan's relationship that they will come with a smile.

From this point, Ji Yinmei also suffered a little loss.

Because she didn't invite those superstars.

But this year's Shanhai.com is too well prepared, and all the affairs of the Lakers have been reported by them, which is very detailed.

Therefore, this NBA program of Shanhai.com has become the favorite watch of all fans outside North America.

On average, each episode will be watched by more than 500 million people, and after the Western Conference Finals, there will be no less than 1 billion people.

Celestia is already preparing for the roadshow.

But because of this huge surge in traffic, the increase in advertising business, and the increase in the number of new members, investment banks such as Goldman Sachs and Citigroup in the United States urgently discussed with Princess Celestia again, saying that the IPO valuation we set is a little lower?

From this point of view, the $200 million buyout spent by Princess Celestia, as well as more than 300 million yuan of various filming and recording costs, have already been earned, and they are dozens of times more profitable.

......

In Los Angeles in mid-June, even in the morning, the weather was already hot.

It is a great feeling to be in the air-conditioned living room and enjoy the sunlight outside.

After Wang Zhen finished writing a paragraph, he remembered something, "Shen Huan, has your itinerary been decided?"

"Well, it's arranged, you two are doing a great job, and neither of them has much disagreement. Shen Huan nodded, "So it's basically decided, and the first stop is London." ”

Although the major brands signed Shen Huan together, their respective interests are different, which also leads to their requirements being different.

They want to compete for Shen Huan's better time and more opportunities to publicize, so naturally there will be fights.

In fact, this more than 2-month publicity and advertising has been set since October last year, but how to arrange the itinerary and make a detailed plan, it was still after Shen Huan came to the United States that Wang Zhen and Ji Yinmei took over the work together.

Shen Huan himself has to concentrate on training and competitions, they can be regarded as close people around Shen Huan, and they are graduated from media-related universities, combined with the opinions of all parties, it is not difficult to draw up a travel plan.

It's just that because there are 6 international-level companies, involving more than 20 countries and more than 30 cities, and the time is only 70 days at most, in fact, the operation is really a test for them.

The two women fought for more than 20 days before they made the first draft.

Next, it was communication and coordination in all aspects, and it took 5 revisions in a row before it finally took shape.

Wang Zhen is working hard in vain, but Ji Yinmei wants to go with Shen Huan, so she can better grasp the opportunity of this publicity and bring greater exposure to herself.

It is equivalent to Ji Yinmei going to go to most of the bustling cities in the world, and netizens from Shanhai.com can also follow her to browse the various customs and habits of these bustling cities.

The reason why the first stop was London was from Los Angeles and the first major city after crossing the Atlantic Ocean was London.

Although basketball in the UK is not very popular, they prefer football and rugby, but for Shen Huan, who has gone beyond the scope of basketball and become the world's No. 1 sports superstar, they are also crazy about it.

When the NBA live broadcast of the playoffs was broadcast on Sky Sports, more than 5 million people in the United Kingdom followed every game, and the Western Conference Finals quickly rose to 80 million, and the record of the first three games of the Finals reached more than 10 million...... According to this trend, the fourth game of the final championship should be more than 15 million.

The total population of the United Kingdom is only 66 million, which is equivalent to the proportion of fans who like to watch sports, almost everyone watches it, and some people who don't watch sports games also watched it this time.

Burberry Company, which signed a contract with Shen Huan in October last year, is a British company.

After the launch of the new trench coat endorsed by Shen Huan around Christmas, more than 2 million pieces of the same style were sold in the British Isles alone, and this appeal is stronger than Beckham in his heyday!

Such a performance is not surprising.

Boss Joe has always occupied the first place in sports stars, followed by Kobe Bryant, and then James.

Even when Messi was at his most prosperous, his income and influence were a little worse than James's.

Not to mention Shen Huan, who is "rare to see in a thousand years" and "unprecedented".

Burberry made a lot of compromises for Shen Huan to advertise in three cities in the UK, but they absolutely couldn't miss this kind of thing to improve their own big.

In addition, Adidas attaches equal importance to it.

After all, their hometown is on the European continent, Adidas has great appeal in football, and the United Kingdom is a very hot place for football culture, and Adidas naturally harvests a lot of leeks.

This time Burberry can succeed, and Adidas's cooperation in it is also indispensable.

At that time, the three promotion cities will also have Adidas activities in them!