It's the day of CCTV advertising bidding again.

Last year's Biaowang, white laundry detergent, with the blessing of the halo of Biaowang, sales have soared, so that many manufacturers have a stronger interest in this year's Biaowang.

And this bidding meeting has also become the first competition between Yang Fei and Procter & Gamble in the field of shampoo.

Before the official bidding meeting, only he knew Yang Fei's bottom line for this year's bidding, and even Su Tong was secretive, only knowing that he was bound to win, and he didn't know how much money he wanted to invest.

No matter who asked Yang Fei, Yang Fei always replied: "It depends." ”

There is nothing wrong with this, business war, the situation is changing rapidly, and at that moment, I don't know how much money to invest.

In an interview with a CCTV reporter, when the reporter asked whether Jiebai intended to win the crown again this year, Yang Fei's answer was also so unfathomable: "It depends." ”

On the contrary, Procter & Gamble was very high-profile in the interview.

A high-level boss said: "I heard a sentence, I didn't say it, I forgot the original words, to the effect that there are only two kinds of shampoos, one is called Procter & Gamble, and the other is called other miscellaneous shampoos." This year, we will increase our investment in advertising and use more advertising resources to create a shampoo kingdom, and our shampoo is not afraid of any brand's challenge!"

Yang Fei couldn't help but smile lightly when he heard the dialogue during this interview.

There is no doubt that the words of Procter & Gamble executives are aimed at the beauty shampoo.

For Procter & Gamble, Maxim is another brand, just a miscellaneous brand!

Yang Fei listened, but just laughed it off.

At this year's advertising bidding event, Yang Fei was still present in person.

It's a feast for the business world!

Anyone with lofty ideals will not miss it easily.

After the successful operation of the first Biaowang brand, CCTV also tasted the sweetness of commercial operation.

A few seconds of advertising can earn tens of millions!

Before the bidding meeting, CCTV spread the hero post widely and invited domestic business elites to come to compete.

As the winner of the previous year, white laundry detergent naturally became the focus of the audience.

The laundry detergent business is mainly presided over by Wei Xinyuan, and Yang Fei arranges for Wei Xinyuan to attend all interviews and activities related to this.

Someone with a heart noticed that among the entourage brought by Yang Fei this year, there were two very good people.

These two people, one is a middle-aged man about forty years old, wearing gold-wire glasses, elegant temperament, white and fat, very affinity, and the other is a middle-aged woman, with short and capable hair, thin and slender body, but her face is radiant, her eyes are not big, but she is flexible, if you don't look carefully, you think she is a little girl!

Probably only a very few people know that this man's name is Zhu Zhongnan, who is the general manager of Meisi Shampoo Factory, and the woman's name is Xie Guiyan, who is the general manager of the cleansing and shower gel factory.

These two people are at the helm of Yang Fei's new products.

Zhu Zhongnan graduated from Cambridge Business School, and previously held an important position in a famous daily chemical factory in the United States, but this time he was poached back to China with a high salary.

After Xie Guiyan returned from studying in Australia, she served as the CEO of a domestic brand soap factory, and was personally hired by Jiang Wanxia, the director of the human resources department of the beauty group.

After the interview, Yang Fei decided to hire two people to serve as the CEOs of the new factory.

At today's bidding meeting, Yang Fei took the two of them to appear in public for the first time.

Zhu Zhongnan and Xie Guiyan have completely different personalities, the latter is like a little swallow chirping non-stop, while he is like a calm and simple bell, which rings only when it is struck.

After entering, Yang Fei and his party found a seat and sat down, and their voices became quieter, and others looked at them as if they were discussing some important secrets.

Procter & Gamble executives sat not far from Yang Fei, and they glanced at Yang Fei from time to time.

"Boss, we've inquired a lot, but we still haven't found any useful information. The vice president reported to the boss, "I don't know if Jiebai will compete for the king this year, and I don't know what their bottom line is." Their trade secrets are strictly guarded. ”

"We have been instructed by the headquarters to increase advertising efforts in Huaxia and strive to win a larger market share. The boss muttered, "Don't worry about them, we're going to bid soon, and we'll quickly discuss a bid." ”

"Sixty-three million, right? Sixty-three million is a bit pertinent. Last year, it was just over 30 million! This year, even if it doubles, that's the number. I don't think anyone will bid higher than us. ”

Since the second Bid King Conference is still a hidden bid model, the representatives of each manufacturer are urgently negotiating, how much should they vote?

In fact, this number was already in the minds of manufacturers long before they came to the meeting.

But when I arrived at the scene, I saw so many strong and powerful opponents, and heard CCTV's sensational rhetoric, which made people feel that even if they spent more money to win the bid, it was worth it!

As a result, everyone had to re-examine their bid prices.

If you really want to win this bid, then in terms of the bidding amount, you must do a good job.

Bid too high, the quote overflows, which is equivalent to waste.

Voted too little, like last year, the second place is only more than 70,000 yuan behind Yang Fei, which is even more regrettable!

November 8th, the Media Center, is destined to be a day of wealth carnival.

When the host announced that the bidding for the bidding king advertising time slot would be carried out below, the audience was boiling.

Only one chance!

Once the numbers are filled in, they can be changed again, but once they are submitted, they can only be arranged by fate.

Therefore, manufacturers are very cautious in considering and bidding.

Yang Fei did not hesitate at all, picked up the pen, rustled, wrote down a number, folded the bidding paper, and handed it to Zhu Zhongnan.

Zhu Zhongnan didn't know how much the boss had written, he really wanted to open the paper and take a look.

But his sanity, overcame his curiosity.

Today, this number is the biggest trade secret.

Since Yang Fei didn't discuss it with him in advance, it was enough to show that he still didn't know about it before it was officially announced.

Zhu Zhongnan handed over the note and said, "Meisi Shampoo Factory bids." ”

"Meisi shampoo?" The staff was stunned for a moment, and immediately reacted, "I understand, it is last year's standard king, the brother brand of white laundry detergent!"

"Yes. Zhu Zhongnan nodded solemnly.

"Have you changed your brand to hit the list this year?"

"Yes. Zhu Zhongnan said without a smile.

"Well, I wish you all the best of luck and you can win the bid. ”

"Thank you. ”

At the end of the bidding, before the bidding was sung, the bosses of several liquor factories immediately began to speak loudly, and a loud voice shouted: "I have already voted, 66.66 million! Grandma is a bear, if I don't win this year, I won't come next year! More than 66 million, I see who else bids higher than me!"

As he spoke, he casually glanced at Yang Fei.

Yang Fei smiled, it turned out that this was the boss of the Confucian Mansion Banquet last year.