Chapter 216: Monetization Methods

Li Mo didn't think about it, and responded directly: "It's very simple, the original model of counting work points didn't work, so with the later package production to the household, within a few years, as long as the family is not too lazy, almost all have surplus food." Aunt Lin, if you want to develop online literature, you can also think along this line. ”

After listening to his words, Lin Yan simply let him continue to be busy with his own affairs, that is, writing. She began to brainstorm in her head.

The road is simple, and the different paths are the same, what Li Mo said is nothing more than the truth of stimulating the enthusiasm of each author, but the truth is there, how to move to the industry of online literature, you still have to think carefully about it.

Lin Yan went to the side and took out a notebook to write and draw, while Lin Xi moved behind Li Mo's back, leaned into his ear and whispered, "Li Mo, my aunt is so stupid, not as smart as you." ”

Although her voice was small, the area of this room was also small, and Lin Yan naturally listened to her words clearly, so that the pen in her hand was scribbled on the paper.

Li Mo pretended not to hear and continued to write.

Seeing this, Lin Xi snorted coldly, ran to the window and sulked at the scenery outside.

After a while, Lin Yan finally came up with a little eyebrows, and came over to interrupt Li Mo to say some of her initial thoughts.

"Li Mo, what do you think about the website determining the remuneration with the author according to the data of clicks?"

"Can the website determine how many people are watching?" Li Mo asked in surprise, he didn't expect that the current technology was so advanced.

"Absolutely, these are the most basic data. ”

Li Mo thought for a while and said, "This method is good, but why can't you tell the author how much they earn from a book, and then share it with the website according to this income?"

"Li Mo, you still don't know the current profit model, right?"

"I really don't know. Li Mo responded truthfully, but in exchange for Lin Xi's mockery with his tongue out, "Hmph, after talking for a long time, it turns out that I don't know anything." ”

Lin Chang and Li Mo automatically ignored Lin Xi, and Lin Chang continued to explain to him: "Now the profit model of the Internet is mainly to announce that the website accepts advertisements, and when it is popular, take the route of physical book publishing. ”

"In this way, my manuscript fee income in the first two months is the advertising revenue given to me by the website?" Li Mo figured it out.

"It should be, but how your manuscript fee is calculated is still clear to the Phantom Sword person. Lin Yan responded.

When she talked about this, Li Mo suddenly realized that Ying Ning had resigned from Phantom Sword, and immediately looked at Lin Yan and suggested: "Aunt Lin, many editors of Phantom Sword have left at present, why don't you try to dig them into your company?"

He is used to working with Ying Ning, if he goes to a new platform, or Ying Ning is his editor-in-charge, it will be much more comfortable.

Lin Changwan smiled: "I have already ordered someone to do this." ”

After all, she has been in the mall for a few years, and she still knows this basic operation.

Unexpectedly, Lin Yan had already invited the Phantom Sword to run away, Li Mo could only secretly admire, and at the same time, he had some doubts in his heart, and continued to ask: "Aunt Lin, the manuscript fee given to me by Phantom Sword is the manuscript fee earned by my book myself, or the Phantom Sword is probably given an income according to the total income of advertising costs and other aspects, according to the degree of my contribution." ”

"The latter. Don't you see that the advertisements of the Phantom Sword are all on the homepage of the website? The whole page, every corner and corner is full of small ads. ”

"Uh... That's the truth. Li Mo felt a little embarrassed, it turned out that his previous income was roughly calculated for him by the website.

He suddenly realized that the income calculated in this way was very unstable, even to the point that it was a bit of a matter of looking at the face of the website.

"Aunt Lin, is there no other way to make a profit except for charging advertising fees?"

"There are naturally other ways to make a profit, but now there is confusion about the monetization model in the entire online literature industry, and there is no website that can make money through itself among the online literature companies on the market.

Since the nineties of the last century, online literature began to sprout, but at that time, literary websites had no sense of copyright, and a few websites scanned physical books and uploaded them for readers to read, and more websites were directly imported from these websites. The content is also some well-known martial arts. ”

Speaking of martial arts, Li Mo is still a loyal reader. In recent years, not only is the awareness of copyright protection weak on the Internet, but all kinds of pirated books are flooded in the real world, and the most popular of them are those martial arts.

Lin Chang continued to give Li Mo the current situation of the online literature industry, and she explained to Li Mo like this, in fact, she was doing a combing of herself, laying the foundation for the next step in the industry.

"The year before last, that is, in the second millennium AD, a well-known Western website entered the domestic online literature market, attracted a large group of heavyweight writers, and began to reform the online literature industry, advocating that users pay to download and read.

This reform was based on the fact that it did not cultivate the habit of paying users to read, and it was rushed into action, and the limited number of people who went online at that time led to the collapse of the first giant company in the history of online literature.

Their attempt sounded the clarion call for reform in the domestic online literature industry, and one after another online literature websites followed up, but in the end, there was only chicken feathers left, and almost all the websites that tried to reform at the beginning collapsed.

At this point, how to monetize has become a difficult problem for almost all online literature platforms.

The big platforms that are still alive in the market today have the shadow of publishing groups behind them, although they can't directly monetize their works online, but they can generate revenue through physical publishing.

However, this is not a good monetization model, because there is actually a certain difference between online literature and paper literature, and most online literature writers do not have any advantage in the physical publishing market.

The leading website of large-scale online literature that appeared later was Phantom Sword, and they were the first platform to pay writers, and for this reason, they quickly grew bigger. But it still doesn't solve the problem of monetization. ”

After listening to Lin Yan's explanation, Li Mo's heart was very shaken, and he could hear the helplessness of this industry.

Almost most people can realize that with the rise of the Internet, the future of this industry must be prosperous, but the website is facing difficulties in monetization, which means that it can only survive and may go out of business at any time.

No matter how beautiful the future is, only those who live can see it.

"Aunt Lin, how about changing to a model of charging for each chapter?" Li Mo suddenly suggested on a whim.

At the beginning, his "Tomb Robbery Record" was too terrifying to be published, so he made this suggestion to the phantom sword, and now it is considered an old thing.

Lin Yan could only smile bitterly when she heard this, the problem now is that users have not yet paid habits.

According to Li Mo's suggestion, her newly established platform should cultivate this habit among users.

Wandering around the mall all year round, she doesn't really want to do such a thankless job.

Because companies that generally do this kind of thing will have a hard time laughing until the end, and the market that has been cultivated with great effort is likely to be directly picked by people in the end.