Chapter 1283 Emphasize the brand and weaken the manufacturer

After Jiang Hanying got off work, Yang Fei and Jiang Hanying ate together.

Jiang Hanying regained her self-confidence, optimism and broad-mindedness.

The way she works hard is very charming.

All this is exactly what Yang Fei is willing to see.

After eating, Jiang Hanying proposed to go to the movies.

"Huayi hasn't released a new movie for a long time, right?" Jiang Hanying asked with a smile, "I'm looking forward to it! The hard ship is so well filmed that even famous foreign directors have to imitate it to shoot the Titanic." ”

“......”

Yang Fei didn't know what to say, so he smiled and said, "I just want to make a good movie, I don't want to make a rough production." And a good movie, just the polishing of the script, it takes months, or even years, plus shooting, post-production, distribution, well, three years to produce a masterpiece, I think it's very good. ”

"Huh?" Jiang Hanying smiled, "Is it so difficult?"

Yang Fei said: "Huayi is preparing a script, and I want to ask you to help design the costumes that will be needed." ”

"There's going to be an ad for our design company on the movie, right?"

"You're still bargaining with me?—— that's of course. ”

After watching the movie, the two went to the mall to hang out and buy a bottle of water to drink.

Yang Fei has a habit of looking at the shelves of daily chemical products no matter where he goes to the store, to see how his own products are placed, and whether they are recommended by the main force of merchants.

"The entire shelves of daily chemical products are almost all your products. Jiang Hanying said with a smile.

Yang Fei was thoughtful and said, "You reminded me. ”

Jiang Hanying said, "What's wrong?

Yang Fei said: "In the next publicity, I should consciously blur and weaken the manufacturer, but should focus on every brand." ”

Jiang Hanying was surprised and asked, "Why? Wouldn't it be better to let consumers know that these brands are from the Beauty Group?"

Yang Fei said: "For example, our company has several kinds of shampoos, like Meisi shampoo, of course, it will form brand stickiness, and some consumers will also love the house and Wu, and consume other products of our company." However, there will also be a group of consumers who, once they misunderstand the Maxim brand or think it is not easy to use, will they hate our company and stop consuming all of our company's brands?"

Jiang Hanying said: "That's absolutely possible! I've done such a thing." If I hate any brand, the other products of this brand company will not be patronized. Because trust in this company has been lost. ”

Yang Fei said: "Therefore, in our publicity, we should highlight the brand, not the company. After all, most people only pay attention to the brand when they buy things, but few people go to the manufacturer. In the future, in the packaging design, we should also consciously weaken the company and manufacturers, and make the relevant logos smaller. ”

Jiang Hanying sighed: "Procter & Gamble's products are sold so cheaply?"

Yang Fei said with a smile: "We are fighting a price war with Unilever! Procter & Gamble is also difficult to stand alone, and it will definitely have to reduce the price of promotion." ”

Jiang Hanying laughed and said: "I think, you are tired enough, you will fight with Procter & Gamble in the first half of the year, and you will fight with Unilever in the second half of the year, they are fighting in wheels." ”

Yang Fei said: "It should be said that it is a melee, no matter who fights with whom, in the end, all companies in the industry will be involved, and no one will be spared." ”

Jiang Hanying said: "Because the homogenization of products is too serious, the range of choices available to consumers is too large, and for the same product, they do not choose Procter & Gamble, they can choose Unilever, and there is not much difference in quality." So whoever is cheap buys whomever it is. ”

Yang Fei said: "Yes, in this industry, no one can be unique, and new products will be imitated in less than a month." In the daily chemical FMCG industry, what is fought is brand sales. ”

Jiang Hanying said: "The competitiveness of this industry is too great. Why did you choose this industry in the first place? With your ingenuity, if you develop in other industries, you may be able to achieve greater development. ”

Yang Fei said: "At the beginning, I only had 250 yuan, what kind of industry do you think I can do? ”

Jiang Hanying smiled and said: "Why didn't you ask me to borrow money at the beginning? At that time, my family's conditions were okay, not to mention more, tens of thousands of yuan would definitely be able to lend you." ”

Yang Fei touched his chin and didn't speak.

Jiang Hanying immediately realized that at that time, she and Yang Fei were in a state of breakup!

Her expression instantly became depressed and embarrassed.

Yang Fei didn't say anything, just took her hand: "Actually, if the daily chemical industry is done well, it can also be very strong, like Procter & Gamble, which has become a Fortune 100 company! Unilever and BASF are also Fortune 500 companies." ”

Jiang Hanying's heart was infinitely sweet, and she gently leaned on his side and let him hold his hand.

Out of the supermarket, a gust of wind blew outside, and at the end of September, in Shanghai, the night was already cool.

Jiang Hanying was wearing a short skirt, shivering slightly, and couldn't help but get closer to Yang Fei.

Yang Fei stretched out his hand and hugged her waist: "me?"

Jiang Hanying hummed obediently: "What arrangements do you have for the National Day?"

Yang Fei said: "I'm going to the United States, and I'm going to Harvard University during the holidays." ”

Jiang Hanying said: "I forgot, you are still a student at Harvard University. ”

Yang Fei said with a smile: "It's just a name, if I hadn't donated enough money, I guess I would have been fired by them." ”

Jiang Hanying said with a smile: "In this world, it is good to have money. ”

Yang Fei said: "No matter which world it is, it's good to have money. ”

The two were about to get into the car, when suddenly a shout came from behind them: "Yang Fei!

Yang Fei and Jiang Hanying looked back in amazement and saw Chen Ruoling standing not far behind them, greeting them.

"It's really you!" Chen Ruoling walked over with a smile, "I thought I was looking at the wrong person!"

Her gaze gently swept over the clasped hands of Yang Fei and Jiang Hanying, and her eyebrows were slightly raised.

Jiang Hanying's heart panicked for no reason and withdrew his hand.

After withdrawing her hand, Jiang Hanying felt regretful, why was she afraid of Chen Ruoling?

After thinking about it carefully, she realized that in her heart, she didn't feel that she was Yang Fei's legitimate girlfriend, so she was afraid that she would be seen holding hands with Yang Fei.

Yang Fei smiled and asked, "Ruoling, why did you come to Shanghai?"

Chen Ruoling looked up at the sky: "I've been in Shanghai for almost half a month. ”

Yang Fei said: "Yes, I've been here for a long time. ”

Chen Ruoling said: "If I don't contact you, I will never take the initiative." If it weren't for a chance encounter today, I guess you left and wouldn't have told me that you had been to Shanghai. ”

Yang Fei smiled: "If I knew that you were in Shanghai, I would naturally tell you." ”

Chen Ruoling said: "Where are you going? I want to talk to Yang Fei about something, so as not to delay your date, right?"

Jiang Hanying was annoyed by the act of pulling out his hand just now, and at this moment he argued: "You have something, let's talk about it tomorrow, Yang Fei and I have something to do now." ”

When Chen Ruoling heard this, her face changed slightly, and she looked at Yang Fei.

Where did Yang Fei understand the subtle changes in the mood of these two women?

He smiled and said, "What are the multiple-choice questions? It's still early, how about the three of us have a cup of coffee together and chat together?"

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