Yang Fei talked eloquently: "Pechoin is an old brand, which has its advantages and disadvantages. The main problem now is that your main consumers are old, that is, the people who know your brand are no longer the main consumers. The emerging consumer group, that is, today's young people, does not have a high awareness of this old brand, let alone loyalty. Are you right?"

"Yes, yes!" the boss had a feeling of being sudden.

Yang Fei said: "Why is your product not marketable? Why is there no recognition among young people? I think there are no more than two reasons, one is that your advertising efforts are not enough. And the reason you don't have enough advertising is because you don't have the money. There is no money because of poor sales. It's a vicious circle. ”

The boss really wanted to find a notebook and write down Yang Fei's words.

Yang Fei said: "Another reason is that you did not develop new sales channels in time. In the era of planned economy, products could be sold all over the country by relying on department stores and supply and marketing cooperatives. But now it's different, the private economy is developed, the overall economy is the country retreats and the people advance, the individual economy occupies both sides of the street, the department stores around the scenery have been transformed, and the supply and marketing cooperatives are no longer popular. ”

The boss nodded and sighed: "I also know the truth that the channel is king, but how can the construction of the channel be so simple and easy? ”

Yang Fei hit the nail on the head, analyzed it well, and said the current situation of Pechoin Company explicitly, hitting the deepest scar.

"We have channels, domestic channels, I, Yang Fei admit the second, no one dares to admit the first! Not to mention other domestic brands, even Unilever and Procter & Gamble, they dare not compare with us!"

"Yes, I believe that. The boss nodded repeatedly.

Yang Fei said: "You want to restructure, this is a good thing." Pechoin Company is going to become private, and I can buy it as a wholly owned company!"

The boss was silent.

Yang Fei knew that the other party couldn't make the decision in this matter, but the other party had great right to suggest.

"I'll talk to the city leaders about the acquisition. I have acquired three factories in Shanghai before, one is Zhonghua Toothpaste Factory, one is Meifang Factory, and one is a Bee Flower Factory. These three factories have turned waste into treasure in my hands, and sales have increased year after year. I believe that if I talk to the leaders, they will definitely agree to me taking over Pechoin. ”

The boss's attitude immediately changed.

He knew that Yang Fei was right, even under the same conditions, Yang Fei's chances of winning were much higher.

Looking at China, how many companies can compare with the conditions of the beauty group?

Yang Fei said: "I came to you just to communicate with you about some future business details of the company." ”

"What does Mr. Yang think?"

"After I took over, the current team and team, I don't want to have big changes, from your boss down, all the personnel, as long as you don't want to leave, and there is no major fault, I will not fire a person. ”

Yang Fei said this to stabilize people's hearts first.

In enterprise restructuring, the most easily chaotic is the people's hearts, the first chaos is also the people's hearts, and the most difficult to stabilize is also the people's hearts!

Therefore, Yang Fei has not yet formally negotiated, so he put forward his own ideas first.

In doing so, he can get the unanimous support of all the staff of Pechoin Company!

Sure enough, the boss had a smile on his face: "Mr. Yang is really a person who does great things, and this idea is different! I don't even want to listen to the remarks of the representative of Procter & Gamble just now!"

Yang Fei said: "I will send a team in, they will bring new technology, new marketing, new strategy, new products, new packaging, new ideas, new channels!"

The boss said: "These are exactly what our company is most in short supply of, and what we need the most." ”

Yang Fei said: "In addition, we have our own raw material company, we also have our own raw material base in China, Pechoin's products, with herbal essence as the selling point, all raw materials, our base can provide, so that the cost of the product will be minimized!"

When the boss heard it, it was like Wukong listening to the Tao, and he couldn't help but dance!

"Oh, Mr. Yang, no wonder you can succeed in business, can you not succeed like you?"

"With our raw materials, our technology, coupled with our marketing, through our channel promotion, the brand Pechoin can be brought back to life in less than three months!"

The boss said, "Mr. Yang, do you have any good suggestions for our brand?

Yang Fei said with a smile: "Of course, Pechoin and its brands will be retained, this is an old brand with a history of seventy years, of course we can't easily erase it." On the contrary, we need to carry it forward. However, the brand is too old, and we should give it a whole new meaning, which is called brand transformation. ”

"Brand transformation?

"Focusing on herbal skin care, we will turn the image of the brand to youth, and we want young people to accept the brand. ”

"Mr. Yang, you bring capital, bring team, bring technology, bring raw materials, bring marketing and channels! Then I believe that our Pechoin brand will definitely be able to radiate new vitality! On behalf of the workers in the factory, I would like to welcome your arrival!"

Yang Fei said with a smile: "With the words of the boss, then I am relieved." ”

P&G's favored Pechoin was intercepted by Yang Fei again.

The boss is also an anxious person, and he feels that such a good cooperation cannot be missed, so as not to have too many dreams at night, so he immediately proposed to accompany Yang Fei to find the leaders of the city and talk about the restructuring as soon as possible.

Walking out of the office, Yang Fei didn't see Ning Xin.

The boss called the secretary and asked her where Ning Xin went?

The secretary replied, "Secretary Ning went to the bathroom just now." ”

Yang Fei smiled: "Then wait for her." Speaking of which, I just drank two cups of tea, and I'm also a little anxious, so I'll go too. ”

The boss said to the secretary, "You take Mr. Yang there." ”

"Here, please, Mr. Yang. The secretary politely led the way.

Yang Fei came to the door of the bathroom and was about to go in, when he suddenly heard an exclamation from the women's toilet.

"It's Ning Xin's voice, what's going on?" Yang Fei was taken aback.

The secretary of the boss of Pechoin, a short-haired woman in her thirties, said at this time: "Mr. Yang, let me go in and have a look." ”

Yang Fei shouted outside, "Ning Xin?"

Ning Xin ran out in a panic and shouted, "There are men and people inside!"

Yang Fei was shocked: "There is a man?"

At this time, the secretary of the boss of Pechoin also let out an exclamation from inside: "Who are you? Why are you here?"

A lewd man who wants to get out of the door while lifting his pants.

Yang Fei's eyes were quick, he stretched out his right foot and tripped, tripped the opponent to the ground, and then kicked it over, hitting the opponent's sternum, and the pain made the opponent arch like a shrimp.