Chapter 37: MCA's Dream
Huanyu Culture Communication Co., Ltd.
Chu Huan didn't go to the company today, in fact, he planned not to go for a while.
Seeing that he was about to graduate, he had to concentrate on his graduation thesis and exam preparation.
If you can't get a graduation certificate, you can't pay it on your parents' side.
Fortunately, I have a good foundation, I didn't fail the exam, and I did a brilliant graduation thesis, and I got my graduation certificate very smoothly.
After that, the professor talked to Chu Huan and wanted Chu Huan to stay and study with him for graduate school, but Chu Huan didn't agree to his money-making plan, which made the professor regretful.
Four years really passed in a flash, and by the beginning of July, the production of "The Adventures of Little Mouse" had also come to an end.
The day of settlement is getting closer and closer.
On this day, Chu Huan arrived at the company, and the producer Ma Hua took the final product of the animation to make an errand.
"Mr. Chu, the production of "The Adventures of the Little Mouse" has been completed, one day ahead of the time you gave, please do the final inspection. ”
In other words, in this anime, Chu Huan didn't know anything except for seeing the first few sketches.
Chu Huan clicked on an episode and watched it casually.
It's almost the same as I imagined.,Compared with the current anime, the picture looks extremely rough.,The background design is basically a brushstroke.,Simple couldn't be simpler.。
And the more I got to the back, I felt that the mice were almost as big as cats, full of slots, and basically met my expectations.
It's just that this content,It seems to be good.,It's much more nutritious than those sand sculpture anime.。
After watching the first episode, Chu Huan touched his chin and felt that it didn't look bad.
Chu Huan didn't dare to think about it, paused the playback, and said to Ma Hua.
"After working hard, MCA, let's take a good rest for a while. ”
"Mr. Chu, what do you think about sending "The Adventures of Little Mouse" to the Golden Dragon Award for selection?"
Chu Huan didn't want to make any extraneous complications in his heart, MCA had mentioned it before, Chu Huan was vague, saying that he would let him do it first, and wait for the finished product to come out, but now he couldn't hold it down and had to have a showdown with him.
"The awards in the animation industry are not very meaningful, and the real popularity can't be compared with the film festival, so I think it's better to forget it. The company's money still has to be spent on the knife handle, such as production and promotion, don't evaluate the selection, there is no money for public relations, and it may not be rated if it is sent. ”
Ma Hua opened his mouth, he wanted to ask about the promotion again, but looking at Mr. Chu's confident appearance, he must have already taken countermeasures.
It's just that Chu Huan's next operation really surprised MCA.
After determining the finished product, Chu Huan uploaded the anime to the basically unattended video website produced by his own company, and then there was no movement.
In the blink of an eye, three days later, MCA searched the website to view the data, and there were only more than 100 hits, which was really cool.
However, he was somewhat relieved that the following comments were praised.
There are still solemn people who pay attention to anime, and the number of hits is so small, he sees it in his eyes and is anxious in his heart.
"Brother Hua, Chu always didn't want to advertise at all, even if the anime is not good, the number of clicks doesn't know how bad it is, it's good to publish it on another website. ”
"It's impossible for Mr. Chu not to have a friend in the TV station, even if he doesn't have friends, the major video websites should always know a few, as long as there is a new broadcast channel, it's good." ”
Although it seems a little disrespectful to Chu Huan to say this, but the current anime has no publicity and hype, and no one knows about it at all.
And even if you don't promote the hype, you have to put the anime in a place with a lot of traffic, on your company's video software, there is only one "Hulu Brothers" hanging there, and "The Adventures of Little Mouse" is only two works, who will go out of their way to watch it.
Ma Hua glanced at the solemnity, he also felt that something was wrong at first, and went to Lu Feng and Xu Wei to discuss, according to them, when "Hulu Brothers" was released, there was no publicity, and the work naturally became popular.
all advised MCA not to worry, wait and see, Chu Huan knows what he knows.
Moreover, the company has cooperated with many animation TV stations and video websites, and now it may be in the stage of waiting for the price to sell, striving to achieve the maximum benefit for the company during negotiations.
Ma Hua thinks about it very reasonably, he and Zhuang Yan are not in a hurry for the emperor and the eunuch.
"Solemn, don't think nonsense, "Hulu Brothers" is so popular, how can the company have no channels at all, maybe Mr. Chu is negotiating with people now, don't mess up yourself. ”
Solemnly nodded and stopped talking.
Ma Hua is not worried about the promotion, it is impossible for Mr. Chu to let a work die in his own hands.
So many people are waiting for him to be paid.
Now MCA is thinking more about sending the anime "The Adventures of Little Mouse" to the Golden Dragon Award for election, and no matter how much money he sells, it doesn't have much to do with him.
The work ID is also the company's.
MCA doesn't care much about money in his heart, what he really cares about is glory, in fact, when he started doing business, MCA was mainly about winning awards.
MCA is willing to invest in business, with the support of his father, he wants money and people, if MCA is only dedicated to making money, he will not lose tens of millions.
It's just that his original intention to do animation is to get the Golden Dragon Award, the highest honor in the animation industry.
The anime made under this will all reflect profound social reality issues and are extremely ironic, but there are too many things to express, which leads to poor viewing results.
And because of this immature business philosophy, he has been on the road of losing money.
For example, in the film market, most of the awards can be won by literary films, which are basically not blockbusters, but more self-congratulatory and can only move themselves, while many commercial films with good box office and more money have no chance to win the awards ceremony.
It's the same with anime, films with depth are not necessarily liked by people, silly saliva is like anime, but there are a large number of people watching it again.
Later, Ma Hua saw Chu Huan's "Hulu Brothers" and saw various in-depth interpretations of film reviews on the Internet, like an initiation, and finally figured it out.
It's useless to simply shoot a film with depth.
It is necessary to combine the viewing effect, don't force what you want to express to the audience, and let them think for themselves.
Chu Huan's "Hulu Brothers" combines myths and legends.
MCA also tried to put the human spirit on the little mouse, and it has the image of a righteous, resolute and friendly little mouse.
Shedding the skin of the rats draped over them, they are actually two righteous young people.
On top of this, MCA has carried out in-depth creation, and there are two distinct anime images of Aircraft Rat Shuke and Tank Rat Beta.
This work has not taken a long time from creation to production, but it is the one that has devoted the most effort to MCA.
Although the picture quality is a little worse, but in terms of content, it is really well-crafted, there is not a single nonsense in the whole article, and the rhythm of the story is also very tight.
MCA believes that anyone who has seen it will like it, and the philosophy of life contained in it also has the possibility of awards.
The question now is, how should he be judged?
It's easy to send the anime to the Golden Dragon Awards, but MCA has been in the industry for a long time, and knows that the selection is not so simple.
Every year, hundreds of animation works are sent to the Golden Dragon Awards, and if you want to win the award, the most important thing is how to please the judges.
This is also known as award public relations, and all film festivals basically have this operation.
Every award-winning work is actually operated by a company's public relations team, so that hundreds of judges of the Golden Dragon Award like their works, which is the most important issue.
But the problem is about the Golden Dragon Award, Mr. Chu doesn't care a little, he does practical things, and his main idea is to make money.
Ma Hua can also understand that Chu Huan founded the company single-handedly, without the support of a local tyrant father, and there must be a lot of pressure to support so many people by himself.
But I can't do it myself, I can live with this little spiritual food.
And winning the Golden Dragon Award is his dream.
"The Adventures of the Little Mouse" could not win an award, and in his heart it was no different from working in vain.
Whether you can win the award or not, whether you succeed or not, even if the company does not support it, you have to try it.