Because social networking is ultimately a relationship between people, but on e-commerce platforms, it is often a link between people and systems.

What's more, socializing is an inefficient activity, and the more you are with good friends, the more boring the conversation may be. Two people go out shopping, maybe they come back without buying anything, and enjoy the process of getting along.

The pursuit of e-commerce is a high transaction, the shorter the process, the better, and the less follow-up, the more awesome, I can't wait to buy and sell every time.

The essence of the two is the opposite of each other!

Look at Ali and Tencent, the two trillion-dollar giants have been fighting for more than ten years, and they haven't done their own thing?

In the afternoon, I met Mao Suke, the founder of catching more fish, a fat girl born in the ninety-fifth year.

Shen Feng looked at the other party's face flushed, a little at a loss, and comforted: "Don't be nervous, I'm very interested in your project, just chat." ”

"I understand!" Cat Zhu took a deep breath and held back his excitement, sitting in front of him was the most mysterious entrepreneurial god in the circle!

"Tell me about your project. Shen Feng motioned to the secretary to bring coffee, and said easily: "Just chat." ”

"Our project was launched in May 17, using the C2B2C buyout model to cut into the second-hand book transaction, and want to provide a complete set of second-hand book pricing, recycling, cleaning and refurbishment, and recycling services in an intensive and standardized way......"

"Last month, more than 300,000 registered users, a total of more than 200,000 books were sold, and after the logistics covered all cities last year, 2,000 orders were stably traded every day, with an average of 74.68 yuan ...... per customer."

Shen Feng saw the little fat girl cannonball, waved his hand, and interrupted: "These data BPs are all on it, I want to hear something different." ”

"This ......" Cat Suke had a dry mouth, his palms were sweaty, and he quickly drank coffee to suppress the shock.

Just kidding, who in the circle doesn't know Shen Dashen's awesomeness, no matter the size of the project, as long as it is favored by Wanli, he will directly throw money and resources without saying a word.

Take a look at a few major IP stars,

Look at the million-dollar winner $30 billion market capitalization,

Look at the rising hipsters,

As long as you can catch this big ship,

Leveraged!

Shen Feng saw the nervousness of the little fat girl, and took the initiative to provoke the topic: "Do you want to be a community in the future?"

"Yes, yes, you're amazing!" Maosuke's eyes lit up, and he hurriedly said: "I think the essence of the second-hand trading platform is the community, and our team spends a lot of energy on creating a community atmosphere. ”

"First of all, it is reflected in the content guidance, although it is a transaction, we attach great importance to the content guidance, and use PGC and UGC book lists and reading preference tags to dilute the search. ”

"For new users who use Duoyu for the first time, I hope this place will look like a Douban group that can buy books!"

Shen Feng smiled slightly, his idea was good, and asked, "Why is it called catching more fish?"

"There are two meanings, I studied French in college, and Déjà vu describes the sense of déjà vu and the illusion of old things in an unfamiliar scene, which feels very forceful. ”

"From Chinese point of view, I compare users to fussy cats, looking for second-hand books they like swimming fish, so ......"

After chatting, the cat helped to relax slowly, and the great god was very kind and humorous, without the slightest shelf, and felt very comfortable.

"Now there are only a dozen people in the team?" Shen Feng briefly read BP and asked curiously: "How to manage operations?"

"Compared with the model of Xianyu's users trading on their own and Confucius's users choosing bookstores, the platform is more intervening and more efficient overall. ”

Maozhu said confidently: "Only accept books without physical injuries, all books will be re-trimmed and polished, and the ozone machine will be sterilized for an hour and a half, plus aseptic plastic sealing, a full dozen processes......

"After processing, it is basically ninety percent new, and many users say that it is like buying a new book at a discount!"

Shen Feng nodded, reminiscent of BOOKOFF, a famous second-hand book retailer in the island country, which is considered to break the image of a traditional antique bookstore due to its bright space and technology for refurbishing goods.

Seeing the approval of the great god, Mao Zhu said even more excitedly: "We also want to make the book selling experience the best, users can sell books as long as they scan the barcode, and SF Express will come directly to collect the books." ”

In order to take care of a large household with more than 100 books after moving and graduating, the team also considered sending someone to help with the inventory. ”

"At that time, the first single user was Jiang Fangzhou!"

I have to say that the fat girl in front of her seems to be cute, but her business thinking is very clear and clear.

In Shen Feng's view, catching more fish is very much like reversing the closed loop from the community to the transaction that Douban has not completed, directly cutting the transaction with tools, and then developing to the community.

After all, the core of the community lies in people, and the key is what kind of people use it, and different people will have completely different atmospheres.

"Don't look at the fact that we only accept humanities and social sciences and business classics now, mainly because the volume is still very small and the circulation is not very complete, we must keep the same taste as the user, so as to make the information exchange more efficient. ”

"In the future, catching more fish will never be small and beautiful, the audience will be like a snowball rolling bigger and bigger, gradually all-encompassing, I hope to become the largest second-hand book trading platform!"

Shen Feng smiled, it was a good thing to be ambitious, and asked, "How does the algorithm solve it?"

"We borrowed from the Toutiao algorithm, and when the data accumulation was insufficient in the early days, we could only use a one-size-fits-all way to collect books, such as one discount and then three discounts. ”

"But now we can achieve a 60% gross profit on the premise of dynamically adjusting the price according to the market supply and demand, which means that some scarce old books may be more expensive than new books, such as "Giant Baby Country" The price is 2.7 times the original price!"

After listening to this, Shen Feng was even more impressed with the little fat girl, knowing that the algorithm determines the charging standard of the book, dynamic pricing, and the matching of information between the book and the user, which is the key to determining whether it can operate automatically and efficiently in the future.

This system is difficult to set up, and it needs to consider a well-thought-out economic model to ensure the balance between market supply and demand, the platform's own profits, and price competition with integrated platforms such as JD.com and Amazon......

Maozhu whispered: "Actually, our CTO is the headline!"

Shen Feng suddenly realized, no wonder the algorithm played so slippery.

Hearing that there was nothing to say here, Shen Feng stood up, stretched out his hand and said: "Twenty million cash plus one million winners omni-channel, and twenty offline bookstore resources ......"

"What about a forty percent stake?"

"No problem!" Maosuke seemed to hear the sound, quickly stood up, just wanted to shake hands, found that his palms were wet, quickly wiped his legs, and said excitedly: "Thank you, great god!"

Let Li Nanjun sign the contract, the little fat girl is very smart, and she will follow Ke'er Lao Song Xiaowenzi in the future, and she is another potential stock.

The project of catching more fish is stepping on two nodes: one is the second-hand, leasing and other circular business models, which conform to the slowdown period of economic growth in the domestic society.

The second is that reading has become a placebo to solve the anxiety of the middle class.

Unlike their parents, the new generation of consumers is no longer obsessed with long-term possession of items, but attaches more importance to the use of items at the moment, and is willing to share their idle items with others.

There are many vertical platforms in the fields of clothing, electronic products, home furnishing, etc., not to mention the sons of giants such as Xianyu, Zhuan Zhuan, and JD.com.

After all, the number of empty nesters adrift exceeded 50 million.

Every time you move and go away,

What is really left around?