"Huang Guangyu came out?"

When he came to the club in the evening, Bao Fan couldn't help but sigh: "More than ten years...... Lao Huang doesn't know what has become?"

Shen Feng saw the appearance of the big bald head with a lot of emotion, after all, he was a big player who used to be dominant, how popular Gome was back then, how crazy Huang Guangyu was!

What's more, it seems that long before he was released from prison, he had already started the extremely difficult task of saving Gome. Compared with the iron-blooded and aggressive ten years ago, today's Lao Huang wisely adopts a policy of combining vertical and horizontal.

Pinduoduo and JD.com subscribed to Gome convertible bonds one after another, and successfully collected two allies, Huang Zheng and Liu Qiangdong.

Naked standing on the opposite side of Daniel Zhang and Zhang Jindong!

However, time has passed, and it is no longer the situation of more than ten years ago, and the seemingly stable e-commerce pattern in my eyes is currently experiencing a strong impact.

Especially at a time when short video platforms are coercing traffic to make princes and live broadcast e-commerce in the ascendant, Lao Huang wants to revive Gome?

There can't be a name missing from the circle of friends:

ZHANG Yiming,

Or Suhua!

"What Lao Huang needs most now is not money, but traffic!" Bao Fan analyzed: "It's a pity that Liu Qiangdong can't give it, and the second richest man Huang Zheng can't give it either, and it's unrealistic to expect Zhang Xiaolong to put Gome into the Nine Palaces......"

"Embattled, as far as the eye can see, the most abundant traffic pool is Douyin Kuaishou, which has a total DAU of nearly 1 billion. ”

Shen Feng nodded, the hero saw the same thing. Now it can "add flow" to Gome, this is the long-term consideration. Further along, Gome needs a ceremonial victory to boost morale, and a perfect release of the huge amount of potential energy that Huang Guangyu has accumulated in prison for ten years.

Nothing is more suitable than a Luo Yonghao-style live broadcast with goods, right?

If there is, then N+1!

Dong Mingzhu broke 3 billion in a single game...... Gree's overall live broadcast with more than 10 billion goods shows that as long as it is properly planned, the live broadcast room is definitely a place where miracles happen again and again.

Similarly, for Zhang Yiming and Su Hua, who have the flow valve in their hands and are planning to launch an impact on the e-commerce field, Lao Huang is a cooperation object that cannot be missed, whether from the perspective of traffic or improving e-commerce infrastructure.

The call to Huang Guangyu may have been transferred......

It depends on who?

"Hey, it's not easy to talk about it again!" Bao Fan sighed: "What's more, it's ...... now."

Although he gave up his face and joined forces with Jingdong Pinduoduo, Lao Huang grabbed an old ferry ticket. ”

"Because e-commerce has always been a consumer of traffic, not a creator. The first source of traffic is social, the other is content, in the process of the rise of Jingdong and Pinduoduo, WeChat traffic has played an important role, and now the opportunity of the times has become content. ”

In the first decade of the mobile Internet era, Tencent used traffic to drive half of the Internet industry.

In the next decade, Douyin and Kuaishou, which have gone straight, have replaced Tencent and stood at the forefront of the times.

The giants hold the ticket for the migration of the content ecology from graphics to video, and the new traffic generated by this migration, just like the name of a book, is sweeping away the inherent industrial pattern and changing the existing order of the business world.

Several major e-commerce companies have already taken the lead in the layout, Jingdong and Kuaishou hugged each other's thighs, and Pinduoduo, which did not find a short video traffic ally, began to rely on its own business live broadcast.

Taobao supports Taobao live broadcast on the one hand, and on the other hand, it is doing traffic advertising transactions with Douyin Kuaishou, although it is doubtful whether the follow-up cooperation can continue, and the year frame of Douyin and Taobao is still in the game.

From this point of view, even if you take the era express train of Pinduoduo JD.com, Gome's actions are still lagging behind the times, if Lao Huang is still ambitious, and wants to give it a go with the heroes of the world and bring Gome to a new height, then it is absolutely necessary to access a content traffic pool in the new era.

Gome

The two words carry a strong sense of age and vicissitudes,

The top priority is how to turn it into a fresh and tender traffic niche?

Thinking of this, Shen Feng said: "Live broadcast!"

"It depends on whether Lao Huang can be shameless?"

Bao Fan laughed, clinked glasses with Shen Feng and said, "That's right, face and money depend on how he chooses?"

This is an era that breaks the altar, if he can really go to the front of the stage to bring goods live, in addition to reducing the age of the brand and increasing the brand topic, it can also increase the industrial voice and profit margin of Gome.

In the business chain, the closer to the supply chain, the thinner the profits, and the harder the money to make. Proximity to consumers can increase profit margins.

Even if you hook up with JD Pinduoduo, you just give full play to the advantages of Gome's supply chain and services, and you can't go to the front of the stage, only live broadcast can!

Shen Feng has even helped plan a plan: even if you decide to do live streaming, using your own app is not a good choice.

In addition to Taobao Live, which has the volume and can compete with Douyin Kuaishou, the live broadcast business of JD.com and Pinduoduo is not enough to form an advantage, not to mention the old-fashioned Gome.

To put it bluntly, what you need is new traffic, and you must choose between Douyin and Kuaishou. The two platforms have their own distinct advantages: Kuaishou has a longer time to do live streaming and sells goods more professionally, while Douyin has a higher daily activity and a stronger ability to expand its voice.

"Tik Tok is more suitable. Shen Feng said with a smile: "Although DAU is good, in terms of e-commerce GMV alone, Douyin Kuaishou is still a younger brother compared with many e-commerce platforms." ”

"It seems that the content traffic is abundant, but what is lacking is the user's shopping habits. If you want to convert the content traffic of the platform into e-commerce turnover, you must need topic people and topic events to help them complete market education again and again. ”

"Zhang Yiming wants to launch a general attack on the e-commerce giant, and Douyin needs to make a bigger noise to arouse consumers' curiosity about Douyin e-commerce......"

"The previous Luo Yonghao is far from enough!"

Bao Fan is full of expectations, if Zhang Yiming can really invite Lao Huang to personally go live to bring the goods?

What bullshit Lao Luo is the younger brother!

Not to mention that netizens are curious about the latest developments of a gangster who has been released from prison, but they are willing to contribute their own meager efforts for the honor of helping the bigwig make a comeback, right?

Do you want to do supply chain by playing traffic?

Homework must be made up one by one...... Brands should be yards one by one...... Logistics should be opened up one by one......

The introduction of Gome is equivalent to hiring a general tutor, supply chain + after-sales service, and one-click warehouse increase.

Shen Feng sighed secretly, this is called the hundred-legged insect to die but not stiff.

Kuaishou has just become an ally with JD.com, which is equivalent to owning part of the supply chain and service capabilities of home appliance digital products. And Gome is an ally of JD.com, and Kuaishou can get Gome's service support.

But Douyin doesn't have close e-commerce friends yet, Taobao is just a partner, and with the expansion of Douyin's e-commerce ambitions, there is a risk of relationship breakdown at any time.

Another advantage of the alliance with the United States is that Lao Huang, who is currently relatively weak, is the best time to negotiate.

Dare to let this guy breathe?

Old horses and ponies are not easy to make!

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