Chapter 442: Zhao Shu's dilemma

Zhao Shuyi never thought that an online drama would make a big man like him burst into tears. In the process of watching the drama, I cried several times.

Even after reading it, the depression in my heart has not been stretched too well.

Although in terms of the ending, this is already an H ending.

But......

Peng Hui smiled, seemingly satisfied with Secretary Zhao's reaction.

To tell the truth, originally Zhao Shuzhi was ...... for Peng Hui's online drama

In fact, there is no hope.

Otherwise, iQIYI would not refuse.

Such a good drama, a drama made with heart, in an era like this, is definitely a classic!

If Zhao Shuyi knew that iQiyi refused without even coming to watch the play, I am afraid that he would not be surprised by the other party's refusal.

Strictly speaking, this is a good drama, but this drama ......

I'm afraid the ratings or something, I'm afraid I can't get too much.

This is the kind of drama where those who like it take it as the Bible, and those who don't like it abandon it.

This kind of drama can't be simply based on ratings and click-through rates, but should be watched with a mentality that faces the problem head-on.

"Director Peng!" Zhao Shuzhi stood up and saluted Peng Hui, "I only represent myself, for those who have been hurt...... Thank you!"

Bow at 90 degrees, and even hear a "zila" sound because he is too obese.

Manager Zhao was polite. Peng Hui didn't laugh, but sighed softly.

In fact, to be honest, what Peng Hui wanted to shoot at the beginning was only filmed with the theme of "Dust Explosion".

But later, after learning that this year's filmmakers would collectively withdraw from the Golden Horse Awards, they shifted the theme of this story to "random killing", a social problem that often occurs in the bends.

It is precisely because of this that this drama attracted Jia Jingwen, who originally wanted to refuse.

Then it's time to negotiate the price.

The finished film of this film is actually not expensive.

Although Ju is one of the popular traffic, the salary is actually not high.

So the overall price has become a share of 10 million plus subsequent playbacks.

The proportion of sharing is thirty-seven.

That is, the website takes three, and Peng Hui takes seven.

Sounds incredible.

But in reality, it is not difficult to understand.

For Penguin Video, Peng Hui's entry means that it brings huge traffic.

And this traffic will also bring good profits to the video website.

So overall, it's a special case.

Of course, this is Peng Hui, if it were someone else, the penguin wouldn't care who you are.

According to the calculation of 1,000 displays/yuan, in the end, after the first month of the film, the number of views of the film was also fixed at 1.8 billion.

There is no victory.

No matter what, this drama is finally back to basics.

It's true.

The total cost of the film is only 9.5 million.

It's kind of earned.

Although it doesn't make much money, the score of this drama on Douban is very high.

95 points!

This is not much for a more realistic film.

Even for Penguin Video, it has lost a lot.

But......

Word of mouth reversal!

Previously, Penguin Video, as a latecomer, has caught up with the fly-ahead ratings of documentaries, animation, and sports in recent years, and even surpassed Youku, which is in decline, but compared with iQiyi, there is still too much difference.

It's not that there is no network comprehensive.

But......

It's not as popular as iQiyi.

At this point, I have to say that iQIYI is indeed crushing in terms of self-made network comprehensives.

Even for a long time, Penguin Video has been in a very awkward situation.

That is, there are many popular online comprehensives, but there are very few famous and brilliant ones.

Solo dramas are not nothing, but ......

The quality is too poor.

Many times, the phrase "words" has inexplicably become a circulating situation in the industry.

Actually, this is quite normal.

The more a company is strong in other aspects, the weaker it will be in other aspects.

Some people may be puzzled by this.

Let's do it another way.

I believe that many people who have known about Korean entertainment, or even those who don't know about Korean entertainment, should have heard of it.

This No. 1 agency in South Korea, which originally means "Hall of Stars", is unusually humble in the film and television industry while calling for wind and rain in the music industry.

In the early years, when I was even able to invest popular traffic into a popular TV series, I asked for this and that.

It also needs resources to pave the way.

Does it have a sense of snh48?

Penguin, in the film and television drama industry, or in the video website, is indeed very weak.

Like what......

The movie version of "Three Lives, Three Worlds, Ten Miles of Peach Blossoms", which was ridiculed by the group network before.

Looks good at first glance, right?

But......

Greasy!

Abhor!

So much so that the actor Yang Yang was scolded to death by the saliva of public opinion!

Not to mention Liu Xian's pit father's style.

It's ......

There really is no contrast, there is no harm.

However, the original work of that play itself was still plagiarized, so all the abuse was added to the penguin video.

can be a penguin video for the past two years, and I can't cry without tears.

It just made Peng Hui feel very strange.

After talking about business, the two chatted.

"Manager Zhao. Peng Hui asked strangely, "With all due respect, since you are the manager of the marketing department, can't you find a good drama?"

There have been a lot of good dramas this year.

It's the truth.

Although it is a film and television winter.

But that's just that there are fewer people who invest in filming star dramas and theatrical movies.

In fact, there are more people filming online dramas and filming online universities.

Among them, because of its weak monetization ability, the network university will not consider it for the time being.

However, online dramas have caused a blowout because of the emergence of many classic online dramas.

After all, the cost of online dramas is not high, and most of the actors do not need traffic, so the cost can be controlled very low.

The more you shoot, the more you have.

With Penguin's ability to make money in games, there is no reason why it would be so weak.

"Director Peng, you don't know anything. Zhao Shuzhi explained with a wry smile, "First of all, I just came up this year, and secondly, ......" Zhao Shuren said helplessly, "Because of the previous successive investment failures, the resources that we can get every year in Penguin Video are really ...... It's not high. ”

Peng Hui was stunned for a moment, and then understood the penguin's predicament.

In the past two years, with the imminent launch of the National Bank of China's STA, Penguin has naturally increased its investment in the case of laying out its own game platform.

But the profit of the penguins is fixed every year.

So at this time, there is a priority consideration for what to do.

Let me ask, in the face of a video website department that continues to fail to invest and cannot return the cost, should you first reduce the investment amount and invest limited resources in more profitable projects?

This is also the reason why penguin videos have been tepid in recent years.