"The best way to play this set is MINISO, as an upgraded version of the 10 yuan preferred store, innovating a brand royalty + product deposit system + next-day account sharing to join the way. ”

"It can not only ensure the unified and efficient operation of the store, but also do not need to spend too much energy to operate. The next day, 38% of the account flow will be distributed to the franchisee. Now there are 3,500 stores in the country, with an annual revenue of more than 17 billion. ”

Shen Feng shook his head, he was also a ruthless person, taking the money from the franchisee to play finance, and killing madly on the tip of the knife every day.

Xiaolucha is more like a part-time job with money, all the accounts can only go to the headquarters, and then the headquarters regularly divides the accounts, it seems to be a small boss, to put it bluntly, it is still a part-time job for the surname Lu.

Internet financing must first delineate users, and then make profits. Luckin makes coffee, relying on capital blood transfusion, Xiaolu tea can only rely on leeks to join, you don't make money or not, Chairman Lu Da doesn't care, he makes your money first.

After reading the report, he asked Li Nanjun, "What do you think?"

"Milk tea is indeed a 100 billion market, if you expand the entire tea drink, trillion is easy. Li Nanjun analyzed: "Nai Xue's tea was even rumored to be listed in the United States last year, with a brand valuation of 6 billion, known as a new tea unicorn. ”

"Tens of thousands, hundreds of thousands of large and small brands across the country, such as Hey Tea, Lele Tea, Tea Yan Yuese, Boiling Industry, Yinwei Tea, 1 Point, 1314 Tea ......"

"In my opinion, the product is highly homogeneous but not standardized enough!"

Shen Feng nodded and motioned to continue, after all, he didn't drink coffee and messy tea drinks, and he didn't have any right to speak.

"For tea suppliers, it is enough to be self-sufficient by selling tea with high unit prices to high-end business people, and the processing and production of raw materials do not have to be large-scale and large-scale industrial production. ”

"For so many years, the upstream system has not been structured, and it cannot solve the downstream problems at all, not to mention that the production link outside of tea is the key. ”

"For example, a cup of succulent grapes that I like can only meet the expectations of consumers who don't want to eat grape skins and seeds, but also ensure that the product does not have an obvious saccharin flavor. ”

"How sweet a cup of tea is depends entirely on whether the clerk's hand shakes when putting the sugar on it. ”

"It can even be said that no product is necessarily good, and no product is necessarily bad!"

Shen Feng understands Li Nanjun's subtext: the threshold is low, the homogenization is serious, and there is no absolute moat.

The characteristics of tea drinks determine that they can only dance with shackles, especially after the decentralization of the Internet, the recipes are more transparent, and the raw materials are cheaper and more convenient, which constantly lowers the competition wall of products.

"So now they are desperately trying to build online celebrity stores, launching more than 30% of new varieties every year, and constantly attracting young consumers in the form of decoration design of thousands of stores. ”

"All kinds of popularity, what cultural and creative industries are bundled, combined with film and television programs, cultural and creative works packaging brands, to further improve popularity. ”

"Xiaolucha spent money to ask Xiao Zhan to be an endorsement last year, and what kind of red praise cup was launched, which swiped a large wave of fan popularity. ”

"The peers are proper rivals, all kinds of plagiarism and all kinds of tearing, and the new products launched by Lele Tea are accused of plagiarizing the tea and the beauty. The founder of Naixue's tea directly posted on Moments to accuse Heytea of plagiarizing its new products, and Heytea countered that it didn't understand innovation......"

Li Nanjun said helplessly: "The logo, copywriting, appearance, tea name and raw materials are becoming more and more similar, and the once Internet celebrity milk tea has finally become a veritable Internet celebrity face!"

Shen Feng sent Li Nanjun away and asked her to have a good chat with Ke'er, and specifically decided to let the girl do it herself.

If you are willing to challenge the supply chain and build a brand of your own, you can consider taking over Xiaolu Tea.

Just after taking a lunch break in the afternoon, Bao Fan actually came to the door in person, looking at the big bald head in a rare suit and leather shoes, Shen Feng smiled and said, "What can't the club say?"

"This time it's different!" Bao Fan asked the assistant to take out a thick stack of materials, handed it to Shen Feng with both hands, and said seriously: "This time it is on behalf of Huaxing to discuss the formal cooperation intention with Shen Dong's Wanli." ”

Shen Feng was stunned, what the hell is this?

took the information and quickly browsed it, and said in surprise: "Package all the channels of the million winners and go public!"

Bao Fan nodded and said solemnly: "That's right, Huaxing has completed a detailed assessment and divided the company's qualifications according to the level, as long as Shen Dong nods, the plan will be officially launched." ”

Shen Feng frowned, motioned for Lei Li to hand over the plan to Li Nanjun for study, and asked, "Is this wave of Huaxing tossing light?"

Bao Fan pursed his lips, opened the assistant, and there were two people left in the office, and sighed: "It's more serious than I imagined!"

"I'm personally okay, although I have lost a lot, but it's all book figures, and I can come back after I get through it. ”

However, the shares in the hands of other shareholders of the company were directly cut in half, and even mortgaged fixed assets to make up for the position, and returned to the pre-liberation period overnight. ”

"It's not just U.S. stocks, it's now spreading to the Hong Kong stock market!"

Shen Feng nodded, it was easy to meet Ruixin, a god teammate, to assist, how could the hungry wolves from all walks of life let go of the once-in-a-lifetime feast?

"Even if you survive this wave, the threshold for IPO in the United States in the future is higher, after all, dozens of overseas funds have been shot by Luckin, and this crisis of confidence ......"

"Hey!"

Bao Fan couldn't help but pull off his tie with his hand and cursed: "Zhongxin's bowl of rice is getting more and more unpalatable!"

Shen Feng took a deep breath and understood Huaxing's loss, as the leading domestic FA boss, he relied on all kinds of IPOs to eat, this time the surname Lu lifted the table, how can others play?

"So you hit me with the idea?" Shen Feng scolded with a smile: "Isn't your old man looking down on the small and medium-sized board of the GEM?"

"People have to bow their heads under the eaves. Bao Fan faced Shen Feng's ridicule, and said even more helplessly: "Huaxing is also a listed company after all, and it has to be explained to shareholders every quarter, right?"

"It will be difficult for the United States to IPO within two years, and Hong Kong stocks will definitely be stricter after this review, and you also know the urine nature of A-shares......"

"Where do you think we can go?"

Shen Feng laughed, it's really embarrassing to be the leader of the leader!

"It's not just the few people I have qualifications under my command just now, such as the dimensional warehouse, a proper two-dimensional head player, why not?"

"Nonsense, you kid are willing to give up the shares of the hipsters' luxury time?"

Bao Fan scolded: "As long as you dare to nod, Huaxing tightens his belt, as much as he wants!"

The corners of Shen Feng's mouth twitched, thinking beautifully, he leaned comfortably on the sofa and said, "How to play?"

"The home of code farmers, as soon as possible, and the education of class observation is pushed to the GEM, ......"

"Spoon Classroom and Career Frog on the Small and Medium Board ......"

"As for the ...... of learning agriculture and other projects every day"

Bao Fan promised: "It will definitely be IPO next year!"

Shen Feng nodded, wishful thinking is good, more than a dozen channels under the million winner are divided into three, six, nine, etc., eager to package all of them for IPO?

"You kid just have fun. Bao Fan saw that Shen Feng was still pretending to be forced, and couldn't help but complain: "If it weren't for the Luckin thunderstorm, the company would not have focused on small and medium-sized enterprises, and replaced it with the previous ......."

"Is this called hunger and food?" Shen Feng retorted: "Who wants to be bald if you have hair?"

"You ......" Bao Fan withered instantly, and said helplessly: "Okay, good, Huluo Pingyang was bullied by dogs, I admit it." ”

"If the package is successful, I dare to guarantee that the market value of the million winner will exceed at least $30 billion by the end of the year, so I ask you if you want to do it?"