At ten o'clock in the morning of the next day, Yang Fei came to the small conference room of the hotel on time.

When he arrived, the leaders of the city, Ma Xiangyang, the boss of the white cat, and the management of the toothpaste factory all arrived.

There were a couple of people I met at the hotel yesterday, who were Unilever's tender representative, and Albert, who was from the UK headquarters and was in charge of the acquisition.

Seeing Yang Fei walk in, Ma Xiangyang stepped forward with a smile.

Yang Fei shook hands with several leaders and management.

Albert looked at Yang Fei, looked up and thought for a while, and asked the Chinese representative beside him, "Who is that person?"

"Listen to them, it's our competitor, Yang Fei. ”

"I think he's familiar. ”

"Mr. Yang is also a little famous in my country, and some financial newspapers and magazines will report on him. ”

"No," Albert said, tapping his finger on his forehead, "I remember, I saw him in the elevator yesterday." ”

At this time, the Chinese representative also suddenly realized and said: "It seems to be. ”

Albert said in a deep voice, "Did he come yesterday to eavesdrop on us?"

The representative of the Chinese side said: "I think it was a coincidence! And we didn't talk about anything specific. ”

Yang Fei and Saei Asami sat down and ignored Albert's side.

Albert shrugged his eyebrows slightly, got up and walked over, straightened his suit, and said proudly: "You are Yang Fei? I am Albert, the British representative of Unilever. ”

He held out his hand as he spoke.

Yang Fei could understand English, but he deliberately asked Sao Asami next to him: "What did he say?"

Sao Asami pursed her lips and smiled, and translated it again.

Yang Fei sighed, and then shook Albert's hand.

Albert saw that Yang Fei couldn't understand English, so he felt that it was not interesting, and many words slipped into his mouth and slipped into his stomach, and he only said: "We must get the brand of Chinese toothpaste, you have no chance to win at all." ”

Sao Asami translated it to Yang Fei in real time.

Yang Fei said: "Tell him that if he fails today, he can consider buying my white brand." As long as they can afford it, I'll wait for him to buy it!"

Sao Asami was taken aback and blinked: "Boss, do you have to say that?"

Yang Fei said: "If you have followed Su Tong, you should know that my words have always counted, you only need to translate, you don't need to ask more." ”

"Okay, boss. Sao Asami really translated the past truthfully.

Albert touched his chin full of stubble, thinking of what he said in the elevator last night about the acquisition of the beautiful daily chemical factory, he couldn't help but be surprised, I don't know if Yang Fei said this on purpose?

Foreigners may not understand the cold humor of Chinese people, but he still feels Yang Fei's strong self-confidence.

"OK," Albert said, spreading his hands, "this is a goddamn bid! I've never seen a worse bid!"

Yang Fei asked Sao Asami to reply: "The strong are never afraid of competition, only the weak will beep." ”

Albert looked stunned and asked, "What is beep?"

This time, Sao Asami didn't need Yang Fei to say, she replied herself: "It's just that she talks a lot, like a resentful woman, she complains all day long." ”

Albert was so angry that his fingers trembled slightly, turned his head and left, returned to his seat, and said loudly: "It must exceed their price, and increase it by another $1 million on top of the original price!"

The Chinese representative said: "Mr. Albert, this price has been reported to the board of directors, and now it is still changed? The authorization of the headquarters is limited, and we cannot invest too much in a toothpaste factory. ”

Albert said in an unquestionable tone: "I have this authority! Our task is to defeat Yang Fei and get the right to use Chinese toothpaste, not to be limited to a certain price." ”

"All right, Mr. Albert. The Chinese representative reluctantly agreed.

Before the bidding meeting, the leader in charge of industry made a short speech, first, to welcome the delegations of both sides participating in the bidding, that is, to welcome Albert and Yang Fei. The second is to wish this bidding meeting a complete success.

After the leadership came down, Ma Xiangyang came to the stage, specifically introduced the establishment and development of the Chinese toothpaste brand, which was founded in 1954 as a national brand, has a history of 40 years, in its heyday, it even occupied half of the country's toothpaste production, ranking first in China's toothpaste market sales. Whether you walk into a supermarket or a convenience store on the corner, you can see "Chinese toothpaste".

After 40 years of ups and downs, China has witnessed the whole process of China's toothpaste industry's development, growth and reform.

Ma Xiangyang specifically mentioned that the brand of Chinese toothpaste, which has been valued by professional institutions, is worth as much as 130 million yuan, which is one of the most valuable brands in China.

Yang Fei listened very carefully, there are some things that only Ma Xiangyang and they know, even if they are Du Niang in later generations, they can't find it.

Ma Xiangyang finished talking about the history of Chinese toothpaste, and then began to look forward to the future, hoping that with the injection of new capital, Chinese toothpaste can radiate vigorous vitality and create brilliance.

Finally, Ma Xiangyang announced that the bidding for the permanent right to use the China toothpaste brand officially began, and explained that the money for this bid is only used as an investment amount to establish a new company with the parent company of China Toothpaste, and the annual lease fee must be paid on time.

In other words, no matter who gets the right to use, the money he invests is his own investment, not to Shanghai Toothpaste Factory.

Because today's bidding is not a buyout, but a lease qualification for the right to use in perpetuity.

It's just that this investment amount is used to achieve the purpose of fair competition.

This is also one of the contents of Yang Fei's conversation with Ma Xiangyang yesterday.

Since they don't sell brands, Yang Fei and Unilever can only compete for the place of this investor.

The size of this investment directly determines who will become a partner of Shanghai Toothpaste Factory.

Despite this, the competition is still the strength of the two companies and their recognition of the brand value of China toothpaste.

Ma Xiangyang smiled and mentioned that it was two representatives of investors who bid today, but in fact, there were three companies involved, and the other was the representative of Zhonghua Toothpaste Factory, that is, Ma Xiangyang himself.

When talking about the criteria for bidding, he said that the toothpaste factory also has its own reserve price, and if the bids of two investors do not meet this reserve price, then he can reject both investors at the same time. If one side reaches and one side does not, the one that reaches the one wins. If both companies exceed the reserve price at the same time, the higher price will be awarded.

Immediately afterwards, he said the reserve price: 130 million yuan.

The brand valuation of Chinese toothpaste is 130 million, and he quoted 130 million, which can be said to be just right, and this money is an investment.

This figure has long been expected by Yang Fei, and it is also within the acceptable range.

Ma Xiangyang said: "We look forward to investors injecting new management experience, resources and technology, on the one hand, inheriting and carrying forward the brand characteristics, on the other hand, constantly innovating, injecting new vitality and connotation into the brand, and making this old brand younger and more popular!

The audience applauded.

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