The sun in Bali is really not covered, it is very spicy, Li Yang had to speed up his pace when he was sunburned, and after walking for a while, Li Yang saw a European and American couple on a viewing platform, taking wedding photos, which made Li Yang's eyes light up, and the ideas in his mind had a little more new inspiration.

"Let's call this marketing plan love to the end for the time being!" Li Yang sneered, after this field trip, a very complete plan for revitalizing the Eisenel Resort Hotel has emerged in his mind.

After returning to the hotel from Lover's Cliff, Li Yang immediately opened his laptop and began to write the plan.

If the acquired Aisenel Hotel wants to turn losses into profits, Li Yang must open the Huaxia market, which is also the market he is most familiar with.

But Bali is no stranger to many people in China, and it is one of the popular destinations for Chinese outbound travel, which is a double-edged sword!

On the one hand, I don't need to spend money on this beautiful island, and on the other hand, it also means fierce competition.

In order to stand out from the crowd of resort hotels, Li Yang also needs to make the hotel have a more refined positioning - that is, love.

First of all, he plans to shift the hotel's original positioning as a vacation and leisure service to love-related weddings and honeymoon trips.

This is also the reason why he named his plan "Love to the End", which means that around the theme and positioning of love, in-depth development, and one-stop service.

He did this for three main reasons:

The first point: it is very close to Lover's Cliff, which can bind the hotel to the legend of Lover's Cliff, and even the unique seaside cliff landform here in the hotel can also simulate the landscape of Lover's Cliff as a wedding and travel shooting attraction.

The design style of the bird's nest in the hotel is also very suitable for the meaning of the Chinese people's love nest, and Li Yang has even tentatively named the future name of the hotel as Nest of love, which is to hope that the name of the hotel can directly lock the target group.

The second point: the current consumption positioning of the hotel is still a relatively high-end group, at least the people from middle-class families, can afford to consume.

Although there are still many families in China, and they all have enough spending power, the problem is that most of the people who have reached the middle class are the older generation, and this part of the population is not very willing to travel abroad and on the island.

It is even said that it is not distressing to let them spend hundreds of thousands of yuan to buy a car for their children or hold a wedding, but it is a little distressing to let them spend hundreds of thousands of dollars to go abroad for a vacation.

But how to make their money?

The answer, of course, is the children's wedding.

These middle-class families can afford to pay for their children's weddings abroad, and they are willing to spend money on their children's weddings.

As we all know, the most important thing for Chinese people is the three major events in life: childbirth, wedding, and funeral.

Compared with the three major events of life, leisure and vacation seem insignificant, and people are more likely to spend impulsively on these three major events, regardless of the cost, and even do everything to make a difference, vigorous, and earth-shattering.

This is also the current major cities in China, some of the more well-known wedding hotels that can go to the table, are completely in short supply.

In order to be able to book a good wedding venue, it is completely a test of money and time, endurance and physical strength.

On the other hand, some wedding hotels that are not very famous are not so popular.

Why?

Because the wedding is a major event in the hearts of Chinese people, even if something else can be saved, but the wedding cannot be saved, it must be high-end and high-grade, especially for some people with a little money, then they must not let their children's weddings be worse than others.

This has led to the more famous and high-end wedding hotels, the more sought-after, especially there are so many good days in a year, and everyone is rushing for those days, which leads to the situation that the supply of wedding venues exceeds demand.

And at the wedding, because the main group has shifted to the post-90s group, this group used to be a maverick generation in the mouth of the older generation, and the pursuit of the wedding naturally also wants to be different and have their own personality and creativity.

Therefore, a high-quality, high-quality, and distinctive wedding is definitely something that many girls dream of.

It is also one of the ways for their parents to show their financial resources, highlight their social class, as well as high pursuits and high tastes, just imagine, for most people, how many times in this life can they prove their economic strength and taste in front of all relatives, friends, and colleagues.

Someone once said that discovering the need and meeting it is a business opportunity!

So Li Yang feels that he can make a big fuss about overseas weddings, as long as he does it well, he definitely doesn't have to worry about making money.

However, in recent years, some business-minded large wedding companies have also begun to promote overseas wedding services.

After all, there are many foreign wedding venues, and they are also on the stage, which is different, and you can choose the most important day, no one will rob you!

But as we know, most of the wedding companies are not large-scale at present, and they are just small and serve those customers in their own cities.

And they also have a lot of restrictions in this regard, and they can't really show their strengths, after all, the wedding venues are all cooperative hotels, and they need to balance the needs of users and the needs of the hotel, which will definitely not be able to achieve personalized customization in the true sense to meet all the needs of customers.

On the other hand, it is different, your hotel can do whatever you want, and you can temporarily customize the wedding venue according to customer needs, and the initiative advantage is more obvious.

And what Li Yang wants to do is also different from them.

Of course, Li Yang may also cooperate with these wedding companies in the early stage to share their customer resources.

The third point: the real concept of vacation and leisure is not applicable to the current market in China, but honeymoon travel is a trend pursued by young people, and it is also a way for them to be willing to spend a lot of money to travel, or a way to reasonably seek parental funding for travel.

This is a very large and potential market, and Li Yang must seize it.

Of course, what Li Yang has to do is to form an industrial chain from wedding photography, wedding customization, to honeymoon travel, and can even directly make one-stop packages and sell them directly.

According to Li Yang's plan, the package directly includes the wedding photography of the newlyweds, wedding planning and customization, wedding banquet, honeymoon trip, as well as the catering and accommodation expenses of the family and relatives attending the wedding, and even their round-trip air tickets.

Moreover, in this form, Li Yang can directly negotiate cooperation with airlines and get air tickets at a low price, just like a tour group, which can not only make consumers feel affordable, but also allow himself to earn a part of the price difference to balance profits.

In this way, their own service package has a price advantage and competitiveness, of course, the same is true for wedding planning and customization, their own venue, their own team, save the wedding company to make the difference, in the price is more high-quality, the service is more secure.

"By the way, I almost ignored a little!" Li Yang's hands suddenly stopped tapping on the keyboard.

His brows furrowed slightly, and he groaned carefully.

"If you only rely on one resort hotel for honeymoon travel, it is obvious that it will not be able to meet the needs of current Chinese consumers!"

Li Yang sneered, he knows very well that at present, most people in China are still more inclined to go abroad for vacation, even if it is a honeymoon, they hope to stay in a few more distinctive hotels and go to a few more scenic spots.

Therefore, the honeymoon in this package must have enough items, and there may even be several different itineraries according to the package price and different needs.

So here's the problem?

Attractions or something is easy to do, the itinerary involved in the chartered car, charter boat is not difficult, how to arrange the resort hotel to stay, I am such a resort hotel in Bali.

"It seems that we can only follow the model of the travel agency and find other hotels to discuss cooperation!" Li Yang sneered.

"However, with my current cash flow, I can also consider choosing a few reliable hotels to invest in, so that I can have more say!"

Li Yang, who acquired the Four Seasons Resort Hotel last time, has nearly 400 million left, which is definitely not a small amount, and he can also mortgage the Four Seasons Resort Hotel and continue to invest.

Thinking of this, Li Yang smiled slightly, so everything was much easier.

Then the next step is how to choose a hotel to cooperate with or invest in, and how to formulate a honeymoon itinerary that consumers like.

"At present, the hotels we cooperate with can be roughly divided into three categories, the first is a seaside hotel like mine, the second is another major feature of Bali - hotels in the tropical jungle, and the third category is some resort hotels located in the city!" Li Yang sneered.

He had checked a lot of information before, and in the past few days, in order to confirm the feasibility of his plan, he had also collected a lot of information, some of which were industry data that Mihir helped to get.

The favorite thing that Chinese people like most when they come to Bali is a seaside hotel like the Aisenel acquired by Li Yang, after all, people who come here want to feel the beauty of the sea, and it is an island vacation to see the sea.

And the hottest seaside resort hotel in Bali in the Chinese circle is AYANA.

It was famous in China because of the wedding of Liu Shishi and Wu Qilong, and then it became the first choice of Chinese tourists because of a large group of Internet celebrities.

In the early years, I didn't see too many Chinese faces there, but now if I catch up with the Golden Week of the long holiday in China, I will have the illusion that I am in Sanya when I go there again.

But there is a reason for the fire there, the scenery, service, and location are all superb, and there are many Internet celebrity check-in points.

It is also the first choice for Li Yang to visit and experience the hotel, and there is one of the main reasons why he goes there, that is, there are many venues where weddings can be held, and it is also a holy place where many weddings have been held.

On the other hand, the hotel he acquired is enough to provide a venue for weddings, and there is barely one place.

Thankfully, the view from this hotel is absolutely top-notch, and the hotel has a large enough area to be converted into a wedding venue.

Therefore, Li Yang planned that he would start a purposeful field trip to a resort hotel like AYANA.

In particular, some domestic celebrities have held weddings, as well as several resort hotels that are most suitable for weddings.

To get back to the point, in order to make the customer's honeymoon trip more enriching, the second most unique hotel in Bali, the Tropical Jungle Hotel, he also had to look at it to see if he could invest in a wave or seek cooperation to include it as a destination and strategic partner in his honeymoon package.

Bali is mostly mountainous, with mountains all over the island, and almost the entire island is covered by tropical jungle, and the tropical jungle landscape on the island is also a major feature.

In recent years, Bali's forest resorts have also become popular all over the world, becoming another major feature of Bali, and many resort hotels built in the mountains and jungles have attracted tourists from all over the world.

For example, AYANA mentioned just now also built a new forest hotel in the tropical mountains near her hotel, RIMBA, which is why AYANA is so popular in China.

Because staying at this hotel allows you to experience two different experiences at the same time, the seaside and the forest resort.

But even more beautiful and a way to experience the real tropical jungle is the Hanging Garden Villas Resort & Spa Bali.

Perched on the steep mountains of Bali, the resort is true to its name, with more than 30 villas scattered around the hotel lobby and seemingly suspended in the air.

Although Li Yang has only seen some information maps of the hotel, he already wants to feel the experience that is completely different from the seaside resort.

Therefore, the hanging garden is also the second object of his visit and study.

Of course, he can't just look at this one of the forest resort hotels, he still needs to go to a few more, a few more destinations to choose from, and finally choose the best.

The third category is actually not the focus of Li Yang's study and investigation, the resort hotel located in the urban area can be imagined, where you can experience more local cultural characteristics and experience that strong religious atmosphere.

This category is just one of the candidate destinations for Li Yang's honeymoon trip.

Li Yang's ten fingers tapped the keyboard quickly, putting his plan of "carrying out love to the end" on paper.

"Wait a minute, I've overlooked another Bali feature!" Li Yang suddenly thought of the previous system's introduction to Bali: "Lembongan, the beach resort hotel of Lembongan!"

There is another crucial reason why Bali can become popular, and that is Lembongan.

Bali's beaches and sea waters are not pretty, not to mention Tahiti, even some islands in Thailand, but Bali has a little brother called Lembongan.

Lembongan is a small island located in the southeast of Bali, very close to Bali, and can be reached in as little as half an hour by boat.

Lembongan Island has a very beautiful white sand beach and Tiffany blue water, the island is very clear because of the ecological protection, the underwater ecology is also better, especially suitable for snorkeling.

Many people who travel to Bali usually visit this small island to check in.

And in the past two years, this small island has also become more known because of one attraction, that is, the famous attraction - Devil's Tears.

It is a miracle of nature, and it is also a must-see place to go to Lembongan Island, but there have been tourist casualties one after another, and it has been on several Weibo hot searches.

Therefore, in the honeymoon itinerary that Li Yang wants to design, Lembongan Island naturally cannot be missing.

"I have to arrange the itinerary for the inspection in the next few days as soon as possible!" Li Yang said to himself, and immediately went online to start booking a hotel room, now is not the peak tourist season, so the hotel is easy to book.

According to the itinerary, Li Yang first booked a hotel on Lembongan Island, and he planned to go to Lembongan Island tomorrow, and then go to AYANA, Sky Garden and other hotels.

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