"Ahem, what Mr. Zhou said is right, it is undeniable that this Youshan Hotel has been very popular recently, and even led to a large number of checkouts for us this time. But I re-analyzed the reason last night, and found that their hotel did not increase the price during the May Day period, and the price itself was cheaper than ours, I think this is the main reason for the loss of our customers!

Of course, it is undeniable that their hotel has put a lot of effort into marketing recently, and the popularity and star effect brought about by Xu Jiaxi's fame incident have also led to a change in the choice tendency of many customers! I think this is the reason for this large number of check-outs!" Manager Liu said with a smile.

"Have you finally figured it out, so why can't you see a little bit in the report about how the other party marketed, how to create popularity, and how to use the star effect?" Zhou Zhenghua slapped the table and scolded, "Look at what you wrote in this report, I asked you to analyze their marketing strategies, as well as the merits, not to let you find fault with the other party, not to let you say that the data is untrue, and not to let you make excuses for your incompetence!"

In fact, what made Zhou Zhenghua angry was not the check-out phenomenon in his hotel, this was a normal phenomenon, what he was angry about was Liu Dianjiang's attitude, and he could see at a glance the extreme prejudice in the report.

What he needs is a manager who can face up to problems, not a person who limits his own pattern because of prejudice, a person who is rigid and self-serving, and does not know how to learn with an open mind.

The loss of this bit of passenger flow is nothing, there will always be other tourists staying, but the problem is that if you are content with the status quo, do not know how to accept the new things in the market, to learn those new marketing strategies, to learn from the opponent with an open mind, even if it is a young opponent, otherwise it is a matter of time before you are eliminated by the market, and this is what he is most worried about.

He Zhou Zhenghua can have today, relying on continuous humble learning, to strive to accept new things, in order to constantly adapt to market changes, in order to survive in the fierce competition.

But after all, he is old and his energy is limited, so he needs his managers to know how to learn, innovate and break through.

Obviously, Liu Dianjiang disappointed him.

Seeing that the boss was angry, Liu Dianjiang was silent, although he was not convinced, he didn't say anything.

"I want to ask everyone here, what do you see from the series of actions you did at this stage?" After a pause, Zhou Zhenghua suddenly asked.

"Event marketing!" someone replied.

"Well, that's right, it's indeed event marketing, but there's a deeper purpose to this event marketing?" Zhou Zhenghua looked at the managers.

Everyone shook their heads, in fact, they also thought of some answers, but they felt that they were too shallow, so they didn't say it.

"Their fundamental purpose is to create a story. Zhou Zhenghua continued, this answer was indeed a bit unexpected to them, and they couldn't help but light up their eyes, and listened curiously to Zhou Zhenghua continued: "Everyone should know the saying in the tourism industry: if you want to fry tourism, make up a story first!"

However, in recent years, with the rapid development of the tourism economy, tourists are well-informed and increasingly rational, especially some relatively young and highly educated consumer groups, and their travel taste is getting higher and higher.

At present, many man-made attractions that follow the trend are full of fallacies and false pseudo-cultures, and in addition to arousing curiosity, it is difficult for people to have real emotional resonance, and the result is inevitably alienated or even abandoned.

For those of us who do light luxury B&B resorts, the main audience is relatively young people and people who prefer to pursue new experiences.

And this part of the people has lost their freshness to those fake stories, and even has a high degree of recognition, and the old routines of the past obviously don't work.

But what does this have mountain hotels do?

They didn't make up their own stories, let alone rely on cultural and historical things, they created a story, a story that young people prefer!

That is the amateur girl - Xu Jiaxi, the legendary story of overnight fame!

This is a story that people talk about, and it is also a story that is easy to follow and spread, and it is a more advanced story.

Xu Jiaxi's fame has given this Youshan Hotel another meaning, just for this story, there will be many young people willing to pay for it, and her star effect will bring follow-up impact, which is enough to make this Youshan Hotel live.

Some people may say that this is the result of an accident, but why does it happen to others and not us, the patronage of luck is not really fair, and it is up to us to create opportunities.

I know that some people will say that his marketing strategy is difficult to copy, yes, I also know that what I need is not for you to copy and imitate, I just hope that you can learn something from it, be inspired by something, be able to diverge your thinking, jump out of the original limitations, and find more possibilities, so that our hotel can also make a breakthrough, instead of standing still, knowing that one day you will be trampled under the feet of rising stars. ”

"Not long before our meeting, this mountain introduced a ticket system, they charged for tourists to visit the top of the mountain, and according to their official information, the tickets were sold out instantly on May 1st.

A hotel sells tickets, and if you talk about it, you will be scolded to death by your peers? However, people have done it, and it is still difficult to find a ticket, I think you are also online, you should be able to see for yourself, what young people are thinking now, what they need.

There is no rule that cannot be broken!"

......

Li Yang didn't know that he was forced by the system task to have a strategy of having to do things, and he taught his peers a good lesson, and he didn't know that he was now being cursed by countless managers in the industry.

Now he is holding his mobile phone and playing a local love story competition with Tong Shuya, to see who will disgust the other party to death first.

"Do you know what I want to eat?"

"What do you want to eat?"

"I want to look at you stupidly!"

Uh-

"Ahhh

Tong Shuya smiled happily over there and was very proud: "Haha, you lose, then you have to fulfill my wish!"

"Tell me, what do you want, I want my body to be given to you!" Li Yang said in a non-obtrusive manner.

"Hmph, I don't want your body, huh...... I haven't thought about it yet, I'll tell you when I've thought about it!" Tong Shuya said with a smile, "Okay, let's not talk about it first, I want to have lunch, you can eat quickly, I love you, ......"

Li Yang ended the call with a smile, and his smile slowly disappeared, and there seemed to be some loss in his eyes......

He knows very well that there are not many days like this, once Tong Shuya starts working, she will become busy, and her work and rest time may be different from his own, and the time for the two to talk will become less and less.

......

[Merry Christmas to the brothers!]