So far, the five projects have basically focused on first, second and third-tier cities, except for the village music and agricultural radio media laid out by Wanli Media, which are also blank for sinking.

Needless to say, the knowledge and skills outlet, the big blue ocean of future vocational training, the only way for young people in small towns to enter the big city.

Luxury time and hipsters are not good, the positioning is obviously different, and the twisted melon is not sweet.

The true taste can be pondered, but it is also three or five years later, and even the city has not stabilized yet.

Different from the familiar environment of first- and second-tier cities, the streets of the sunken market are mixed with the smell of earth, and not only bicycles and private cars are common on the roads, but also motorcycles and tricycles......

Young people are usually only a dozen minutes away from work, and the shops on both sides of the street are dominated by mom-and-wife shops, and there are few chain stores and medium and large supermarkets, while roadside stalls can be found everywhere......

In this uncultivated land of hope, around the different thoughts, cognitions, lifestyles, and work habits of 1 billion people, the traditional business model deserves to be reconstructed and recreated into a new world.

For the sinking market, Shen Feng has several understandings, the first is the field of travel, the first is automobile trading, and the second is new energy vehicles.

If you go to the county seat to observe, you will find that the cars running on the road are actually not bad. Especially in small places, it is better to have a broken house at home, but also to tighten your belt and buy a car that is not ashamed.

Because people won't come to your house to see it, but it's very face-saving to drive in the village. This is the vanity and comparison in human nature, the smaller the county or even the village and town, the more serious the comparison will be.

What is the biggest dream of county and township residents to upgrade their consumption?

It's a car.

They aspire to be like people in big cities, to own a four-wheeled car and to make a decent living.

Therefore, the car is still a huge unmet market, and it is far from penetrating enough into counties and towns, and many car-related businesses will continue to appear.

Especially new energy vehicles, the biggest obstacle to the promotion of the city is the problem of mileage phobia, the first and second tier cities, commuting to work casually dozens of kilometers, there is no charging station on the road, who is not anxious?

And this obstacle exists at all in the county towns and towns.

The place is small, and it is easy to run for seven or eight days when fully charged.

You say it's inconvenient to charge?

Who doesn't have a big yard?

Urban real estate giants and overbearing properties?

Die!

Besides, new energy must be the general trend of environmental protection in the future, and the country is not stupid, otherwise what is the annual subsidy for?

Then there is the issue of pension, which is also an area that Aunt Pang has been reminded of. Because of the process of urbanization, many young people are spatially separated from their parents.

About one-third of the permanent residents in the county are middle-aged and elderly, and this proportion may increase to 50% in the next five to ten years.

In the past, the way to go out was in the field, and the old man passed the time by farming, but gradually disappeared with the migration to the county seat. The old people can only sit in the concrete house, turn on the radio, TV, and take a nap, and spend the day after day......

In the future, there will be at least three or four billion elderly people in the sinking market, and a large number of them will not have children by their side

How to solve their pension problems?

This is a social issue of self-evident importance and urgency, and it is also a huge opportunity for entrepreneurs.

Industries that need to be guided by national policies and implemented by social forces. Around food, clothing, housing, transportation and spiritual life, each of them has the opportunity to emerge a huge market of tens of billions of dollars of companies.

The third is catering, not to mention industry stars like Haidilao, look at Heytea and Nai Xue, are they desperately trying to squeeze their heads to the third, fourth and fifth lines?

Even well-known catering and tea brands in first- and second-tier cities sink to the county seat, but it is very difficult. Their brand perception and consumption habits are completely different from those of first- and second-tier cities, and they are also completely different from each other, and the successful operation experience of first- and second-tier cities cannot be directly replicated in the sinking market.

The biggest core value of a chain catering brand lies in the output of the same standard of dishes, taste, food safety and other indicators, but when it comes to a small place, it is easy to cause serious discomfort due to the problem of management radius!

This is also Shen Feng's belief that the sinking market must be a reflection of the company, focusing on service rather than assets, for a large number of husband and wife stores existing in the format, the strong franchise model may be a solution.

Localize!

The more the market sinks, the more consumers pay attention to localized tastes and localized services. Haidilao originated from Shudu, and it was only 25 years after its establishment that it opened its first hot pot restaurant in Chongqing, facing the test of the hot pot capital.

This is also the biggest challenge for the future of True Taste and Kerr!

The consumption of hotels in the county is also very different from that of the first and second-tier cities, one is the local individual tourists, mainly visiting relatives and young people who are in love, and there will also be some idle people who have nothing to do to open a room to play mahjong and cards; the second type is the businessmen who travel back and forth; the third type is a small number of tourists from other places.

The users are completely different, the main customers of hotels in first- and second-tier cities are business travelers, but around the county, the proportion of business trips is only about 20%, mainly relying on localized consumption.

How do I get a localized stream?

Second, it is similar to the catering track, with a different management radius. Hotel is a very heavy management, standardization is very heavy industry, if the middle chain is long from the national headquarters to the prefecture-level region, then many management problems will emerge in endlessly.

......

Education is still the biggest gateway to class transition.

Parents hope that their sons will become Chan, and the more they are in towns and counties, the more they hope that their children can go out. From the perspective of human nature, the education space in the sinking market will be far greater than that in the first and second-tier cities.

Therefore, the development of course products and the granularity of knowledge points are the top priorities. The business model should start from a small number of self-operated teaching points, polish the product and improve the standardized teaching system.

In the future, it must be a combination of self-management + online teaching mode to output management and open joining.

......

Finally, there is big retail, which is now 40 trillion yuan, and Alibaba, JD.com, and Pinduoduo add up to about 8 trillion GMV, and the three giants account for 20%.

And their growth is limited, at most about 35% has already come to an end.

In other words, at least 60% of the future will occur offline, that is, the scale of 24 trillion. The ratio of the first- and second-tier population to the third- and fourth-tier population and below is about 3:7, to put it bluntly, the retail consumption track of the sinking market in the entire offline scene is about 70% of 24 trillion......

16 trillion!

That's six Ali!