Recently, domestic giants have gone overseas like walking on thin ice, with Huawei in front and Zhang Yiming in the back, and they have grown to the point where capitalism is deeply feared.

Shen Feng can already predict that once he fails to go to sea within three years, the domestic Internet rivers and lakes will inevitably become more bloody, and crazy money burning and sinking is the king.

Li Nanjun left, and turned on the live broadcast when he was idle, to see if there was a big guy?

Watching more and more celebrities walk into the live broadcast room, almost all of them who can be named have at least the experience of brushing their faces. Unconsciously, live broadcast has become an important position for them to exert their commercial value.

Some people take the lead and take the lead in bringing the goods, and some people just act as a foil and cooperate to go through the motions......

Some people are as stable as old dogs and break 100 million yuan on the field, and some people frequently overturn and have dismal performance......

Some people are dedicated and loyal to a platform, and some people are merciful and good at cross-platform operation......

It seems that in the anchor world where celebrities are sinking, the relationship between fans and idols is replaced by the relationship between consumers and shopping guides. From the standpoint of live broadcast platforms and MCN organizations, they have long been divided into three, six, nine and so on.

Chains of contempt are everywhere!

I still remember that Ali Music hired Gao Xiaosong as the chairman and the well-known host He Jiong as the COO, which wrote a strong stroke for the star to join the big factory.

Why did Ren Quan join Jumei, Jay Chou joined Vipshop, and Li Xiang settled in 360 Entertainment......

Zhao Liying, Wu Yifan, William Chan, Lin Gengxin and other traffic all have a social animal resume in major factories.

In March this year, Ouyang Nana joined Taobao as a P8-level styling partner, mainly responsible for the operation of the apparel industry.

In May, Liu Tao, the national daughter-in-law, served as the official selection officer, which can be regarded as the highlight of the platform. is different from Ouyang Nana's display role, people are burdened with real work tasks, and they directly select products for live broadcast.

Liu Yidao's total sales of three live broadcasts exceeded 200 million!

Last month, Jing Tian joined the beautiful sweet official, with a debut of 49 million.

This month, Wang Han hit a record of 1.6 billion!

The curtain was raised, and the flames of war were ignited in an instant.

Chen He is on Douyin,

Jay Lun checks in Kuaishou,

Zhang Yuqi set a record of 200 million 4 million sky-high prices.

But Sister Yuqi, who has already announced 5 online dramas and 4 variety shows, obviously doesn't have much time to maintain her anchor personality. On the contrary, Chen He, who has not been resident in variety shows and new drama announcements since last year, is more likely to focus on supernumerary commercial projects such as short videos, live streaming, and personal branding, and I heard that he has begun to recruit live broadcast assistants.

What's more, Liu Tao, who also has no long-term acting work notice, is not only energetic, but also has the king of the capital who is a businessman behind him.

The east is not bright, the west is bright,

Where can I make money?

Now Qian Xun behind Wei Ya has turned into a capital father, signing stars everywhere, no matter actors, singers and hosts, no matter how angry or not, as long as the mentality is good, win them all!

As long as it is not the eighteenth line, there are resource bits.

As long as a celebrity enters Taotao, he can make money.

The baby sister comes as soon as she opens her mouth, the recommendation is as smooth as a familiar recitation, constantly emphasizing the lowest price, and she can insist on broadcasting every day, and broadcast live for 4-6 hours without interruption......

I have to say that it is still a sister's company professional, I heard that Li Xiang, the former Mango host who recently signed a contract, has a logistics team of five or six people behind a live broadcast, two special leaders, a person in charge of investment promotion, and a mobile public relations and marketing team.

It took half a month to prepare for the first live broadcast.

Communicate with the brand about inventory, shelf time, and special preferential prices, finalize the time period, venue, and lighting equipment for the live broadcast, and communicate resources to the platform......

In the more than four hours of live broadcast, 28 products are recommended, and each product has about 10 minutes of display time, which is almost the same as Wei Ya Li Jiaqi's precise operation rhythm?

The debut won a turnover of 2 million, second only to the first sister Li Xiang that year.

Now no matter which platform, the biggest problem is that there are too few pyramid heads, and Li Jiaqi's daily mixed broadcast package has exceeded 300,000 at the highest.

Wei Ya's mixed broadcast quotation for individual categories also exceeded 100,000, while the head anchor outside the Top 10 only had a product mixed broadcast quotation of a few thousand, and the price of the hard-working special live broadcast could not compare to a brother and a sister's casual words.

There are few shoulder anchors, and it is imperative to promote shoulders and waists and create new Internet celebrities.

To put it bluntly, the higher the ability to bring goods, the more money you earn, and if you can continue to broadcast stably, the conversion rate will be slowly optimized.

Everyone is still waiting, but with the advancement of one live broadcast after another, this conversion rate is constantly improving. From this point of view, there is no obvious difference between artists and anchors in bringing goods.

But after the trust is slowly established, the exposure of the star is greater, and the cost of obtaining traffic is lower, which is the time to really give full play to the value of the artist.

In the field of live broadcast e-commerce, Taobao is centered on goods, while Kuaishou is centered on people. The traffic logic of the live broadcast of the two platforms is also different, one is more dependent on centralized distribution, and the other is more private domain traffic.

Artists move traffic and monetize traffic in a smaller traffic pool, which is more like mining.

Of course, there are good and bad, and the celebrity live broadcast with the halo of a spokesperson is really hot, and the embarrassment is real.

Zhou Zhennan, Zhu Yilong, and Deng Lun are the representatives of the 2G group in the live broadcast room!

is silent and slow to respond, and from time to time he is sealed by the sensitive Internet celebrity anchor next to him, showing the form of a living jpg, and he often expresses his disconnection when introducing products......

Only half an hour in the live broadcast room can easily push Li Jiaqi's four-year live broadcast career to Waterloo.

But look at Jin Jing,

Simply so!

Turning off the video, for the current Wanli has gone ashore, several major anchors have begun to start a new business, and live broadcast is already a thing of the past.

Especially Jiajiapang's aunt Sister Liu, once she leaves, she basically gives up her most important income, and it depends on them how to balance it in the future.

Kerr Edward Hu Fang is okay, after all, he is doing personal IP, especially Prince Edward, who has recently been in various waves in Europe, and his fans have exceeded 100 million, which is simply the pinnacle of his life.

Keer is not stupid, and she posts small videos every day when she is busy, telling the story of entrepreneurship, which attracts the recognition of more urban white-collar workers, and the fans are more sticky.

Not to mention Hu Fang, the second half of his life depends on the rhythm of fans, and now there is a professional screenwriting team, and he has a lot of fun playing small scripts every day.

What I fancy is not cash cows, but private domain traffic, which is a competitiveness that money can't buy.