"You're so right!" Aunt Pang patted her thigh and said: "Now that the children are not around, many of them are working hard in big cities, and there are hundreds of millions of empty nesters across the country, which is so pitiful." ”

"So. Shen Feng said with a smile: "In Kuaishou, the post-60s anchor receives the most likes every day, and the post-70s anchor has the most daily comments." ”

"This kind of thing is impossible on other live broadcast platforms, because users of this age group are basically forgotten people in the Internet era, and at best they will use WeChat to brush up on the circle of friends, why do the live broadcasts of middle-aged and elderly people on Kuaishou get such attention?"

"For Kuaishou, whether it is short videos or live broadcasts, entertainment or educational content, inclusiveness has always been the focus of emphasis. ”

"The so-called inclusiveness is to respect and return the right of choice and attention to every ordinary user. ”

Speaking of this, Shen Feng also secretly sighed, not only Aunt Pang and Jiajia, but even himself has long ignored the importance of Kuaishou!

If you don't see the latest industry research report......

came back to his senses and continued: "That's why I suggest you go to Kuaishou, unlike other platforms, compared to the head anchors like lipstick Gevia, most of the merchants who sell goods on Kuaishou are ordinary anchors. ”

"In the past two years, the demographic dividend of the domestic Internet has gradually disappeared, and in the environment of peak traffic, how to more effectively obtain the attention of users has become the primary topic for everyone. ”

took out the report and displayed: "One-third of every 100 likes of the female group is given to the anchor who sells clothes and shoes, and half of every 100 comments are given to the anchor who sells clothes, and most of the comments fall on the head of the small and medium-sized live broadcast room." ”

"The algorithms of the two platforms are also different, and you don't need to study the specifics, as long as you know that when users open the Kuaishou homepage, the double-column selectable interactive form is the core idea of product design. ”

"Streamers and users can easily filter their favorite targets through their own choices, and this trust-based relationship takes longer to cultivate than Douyin's pure algorithmic recommendation. ”

"Despite the lack of explosiveness of content, it will be easier for fans to filter out the best live and video content producers and connect people with each other as time goes on. ”

Seeing that Aunt Pang seemed to understand or not, she finally concluded: "You just remember one thing, so that the relationship that has been precipitated over time is often the most mutually trusting!"

Send the two away, and don't worry about the rest, the details are all things that the team needs to consider. Of course, I can't blame Song Yun, after all, I haven't been very optimistic about Kuaishou, so I ......

Idle is also idle, since Douyin and Taobao live broadcast and even station B have been laid out, how can you let Kuaishou go?

Let the three of them go over to test the water, it has become the best, draining traffic into Taobao and forming a new purchasing power.

If it doesn't work, there's no loss, and it's a good thing for them to fail a few times, and the province is complacent.

As soon as she arrived at the company the next day, Song Yun hurriedly came over and reported: "You came just in time, I just wanted to call you......

Shen Feng was stunned for a moment and asked, "Something?"

"There's a guest in the conference room!" Song Yun said in a low voice: "Tencent's!"

Shen Feng laughed after hearing this, thinking that it was a big deal, and said casually: "Come and talk about the cooperation of the show?

"It shouldn't be!" Song Yun hurriedly explained: "The other party claims to be the M&A and Investment Department, which is a business card." ”

"Oh?" Shen Feng frowned and took the delicate business card, which only had two lines on it:

Tencent M&A & Investment Department,

Deputy Director Siu Wenhan!

Is it the most mysterious department of penguins?

A team of less than 20 people, but hundreds of billions of investment funds are in control?

Everybody's coaxing, what Google, Microsoft, Bertelsmann Investments, Matrix Partners, Morgan Stanley......

Are all interns Harvard-Cambridge-Stanford Ph.D.s?

Strode to the conference room, pushed the door and saw a middle-aged man in his early forties with a good demeanor, Shen Feng smiled and stretched out his hand, and greeted: "I'm sorry Mr. Xiao, I'm Shen Feng, I've kept you waiting!"

When Mr. Xiao saw Shen Feng, he was stunned for a moment, then he also stood up and said enthusiastically: "Mr. Shen is polite, Xiao came without telling me this time, please forgive me." ”

Shen Feng laughed and invited: "It's rare for Mr. Xiao to come, let's go to my office to talk?"

"No problem. Xiao Wenhan said casually: "If you don't mind, can you visit your company." ”

"I can't ask for it. Shen Feng waved his hand and said magnificently: "Xiaomen and small households can get Tencent's guidance, this is the honor of how many people kneel and beg, isn't it?"

The two looked at each other and smiled, Shen Feng took Xiao Wenhan and began to visit the entire company, casually introduced a few anchors, and finally came to the office.

Taking the coffee from the secretary's hand, Xiao Wenhan looked at Shen Feng and said meaningfully: "It is said that heroes have been born since ancient times, and when I see Mr. Shen today, I will refresh my opinion of you!"

"Oh?" Shen Feng was stunned for a moment, sensitively grasped the details, and asked, "We've met before?"

"Although we haven't met, our investment department has already heard of Mr. Shen's glorious deeds!"

Xiao Wenhan put down the coffee and chuckled: "You are the father of WeChat, and you are personally recommended to our boss as the rising star!"

The father of WeChat?

Shen Feng was a little surprised, Zhang Xiaolong?

Could it be......

A thought flashed through his mind, and he slowly smiled: "If you guessed correctly, could it be Mystic Jun?"

Xiao Wenhan stared at the expression of the young man in front of him, the reason why he went straight was because he wanted to test the depth of the other party, but he didn't expect to be so calm and downcast?

Impressive again, he didn't sell it, and explained: "I have long wanted to find a chance to chat with Mr. Shen, and I just have the opportunity to cooperate, so let's go, don't you want to cooperate with Tencent Video on the program?"

Shen Feng nodded, although he didn't know what the rumored M&A and Investment Department was, but since the other party was eyeing him, he would come openly.

"Mingren does not say dark words, and according to their evaluation of the magnitude of the program, two cooperation plans are proposed. ”

Xiao Wenhan took out the contract and said straight to the point: "First, buy out, 20 million full copyrights, no less than ten issues, one issue per week, this is the specific details." ”

"The second is to share, according to the assessment, it is B+, and it is not up to the A level you require, so ......"

"I'm six, you're four?" Shen Feng looked at the contract in front of him, and suddenly smiled: "I've also learned about it briefly, and I don't know if Mr. Xiao is interested in hearing about a new suggestion?"

"Oh?" Xiao Wenhan was stunned for a moment, put down the contract, and said with a smile: "I want to hear about it." ”

Shen Feng straightened his waist and said, "Everyone is playing investment, instead of wasting their tongues negotiating, why don't you have something real?"

"What do you mean?" Xiao Wenhan looked at Shen Feng and said tentatively, "Bet?"

"That's right!" Shen Feng smiled and said: "The rules are very simple, ten episodes of the program, one episode per week, limited to before the next episode is broadcast, how about 50 million hits per episode?"

"Fifty million?" Xiao Wenhan was stunned for a moment, and said with some amusement: "If you need A-level promotion of the platform, then ......"

"No!" Shen Feng waved his hand and said domineeringly: "No need for any promotion!"

"Are you sure?" Xiao Wenhan was a little surprised this time, and confirmed again: "Any platform promotion does not need to guarantee 50 million clicks per issue?"