When Jing Jian received the business report from Yangcheng in Los Angeles, he was taken aback. The turnover on the first day was as high as more than 120 million, and the gross profit was as high as 15 million. You know, this is in 90, and if you calculate the inflation rate, at least add a zero to it!

The total number of customers has reached 1.01 million! It can be said that customers are rubbing shoulders and shopping all the time. In just over four hours, not even two o'clock in the afternoon, all the goods in the entire mall and supermarket were sold out?

Scenes that are simply unimaginable. The first day of business had just arrived in the afternoon, so I had to close down. Of course, the cost is also very high, and the squeezed shopping mall facilities and goods alone are worth more than 1 million. And in the case of the day, there is simply no way to find someone to compensate.

In addition, there were more than 300 shoes picked up, and countless items were lost by customers, and even nine crying dolls were lost. Fortunately, in the end, with the assistance of the police station in the jurisdiction, they were all taken back by those careless parents, and the order was good, and fortunately no one was injured.

Jing Jian really couldn't imagine what kind of rhythm this was? The foreign retail giants, including Yaohan (the one that has gone out of business), landed in China to test the waters, and they were also shocked by the scene.

In addition, 50,000 advertisements for telephone order catalogues prepared by supermarkets were also sold out. On the same day, more than 3,400 members registered, and the pre-deposit income was more than 520,000 yuan (because credit cards in China are not popular, the pre-deposit system was adopted). And in the days that followed, the entire phone system was paralyzed by the frenzied incoming calls. Even in the middle of the night, there were ordered phone calls.

Since most of them are purchased directly, and some of them are even in their own factories, supermarket goods are already much cheaper than those in the market. Although the cost of delivery is still calculated for goods sold by telephone, and because China has just had a program-controlled telephone, and the charges of the post office (at that time telecommunications were not separated) are expensive, so they are not much cheaper than supermarkets, but in China in this era, cheap is king!

In good conscience, Chinese consumers are very struggling at this time. There are almost no modern shopping malls, and there are almost no hypermarket supermarkets, and the prices of goods are very expensive, and it is already very good to be able to buy them. I don't dare to care about the attitude of the salesperson, and sometimes I have to lose my smile? Therefore, it is not like those Western consumers who have not cultivated any consumption habits, so it does not matter what shopping in the store or ordering by phone.

Another important point is that there is still a lot of trust between people at this time. Especially this time, there is a large shopping mall, so many consumers are willing to pay the deposit. You must know that 100 yuan in this period is not low, it is equivalent to half a month's salary of ordinary people.

Seeing such achievements, Jing Jian's spirit was greatly lifted. He was immediately inspired by the fact that it was necessary to adopt a hybrid model at the beginning, with some traditional retail as appropriate, such as supermarkets or shopping malls. This is also a successful experience, half a step ahead is a genius, one step ahead is a madman.

It is also worth mentioning that in European and American cities with mature markets, the effect of this model is not very good, but it has an unexpected performance in a nascent market such as China. Jing Jian felt very interesting: "Is this another form of the countryside surrounding the city?"

However, Jing Jian needed a model that could be replicated continuously, and perhaps Yangcheng's success was just a special case, so he set his sights on distant Eastern Europe......

……

And in Warsaw, Poland, the only city in Eastern Europe with a population of more than 1 million (the other being Bucharest), William already knew about the Oriental miracle that had happened a few days earlier, and he was ready to open before it opened.

Perhaps coincidentally, William also wanted to integrate into traditional retail. But unlike Yangcheng, William did not choose a central shopping mall, but adopted a distributed supermarket model.

Perhaps you should remember that Jing Jian bought all the cinemas in Poland at that time. Subsequently, all the land properties, such as cinemas, studios and offset printing factories, were transferred to an independent asset management company, from which Europa Cinemas actually borrowed these cinemas through long-term concessional lease contracts.

Since it is an asset management company, it will definitely not let those fixed assets sit idle. So Jing Jian authorized William to manage it, and began to renovate those theaters in a planned way. The simplest renovation is to renovate the theater into two floors. The audience doesn't care if they take a staircase to watch a movie, and the ground floor can open a store or rent it out, right?

So this time, William took advantage of the first six cinemas to be renovated in Warsaw and opened a supermarket chain. And using the channel of White Lotus, we have contacted many local suppliers. You know, for that reason, those European suppliers are not uninterested in the Polish market, but are worried about the depreciation of the Polish currency, so they are reluctant to export to Poland. Since Standard and White Lotus are willing to take the risk of purchasing goods with hard currency, of course they can't ask for it!

However, when the six supermarket chains opened, the hot scene was equally staggering. Exactly like Yangcheng, the supermarket's goods were also sold out within half a day, and they also enthusiastically joined the membership and rushed to pay the deposit. Even its popularity is far greater than that of China, and after the supermarket closed, there are still a large number of people who refuse to leave.

In fact, the reason is the same as in China, Poland's original state-run supply and marketing retail system is quite bureaucratic and inefficient, resulting in insufficient market supply, and the goods provided are also of high price and quality.

There is one more important point. As a result of the drastic changes in Poland, foreign exchange controls were immediately relaxed, and the national currency was freely convertible. However, as soon as it was freely convertible, the Polish currency inevitably depreciated rapidly, and Poland's policy also began shock therapy, which made the Polish people unwilling to keep cash, but wanted to spend it as soon as possible, which led to a panic buying in the market.

So at this time, in the eyes of outsiders, they are looking at the standard liveliness, and that look is like looking at a fool. Which one is not hoarding supplies now, and you are selling them openly? Do you really think you have earned it? If you don't depreciate in a few days, you will lose all your money?

So it's different here than in China. Although China's renminbi cannot be exchanged for foreign exchange, and Jing Jian's renminbi in his hand is no longer able to spend it, he still has a large amount of loans abroad because the dollar is not enough.

However, in Eastern European countries such as Poland, it is indeed possible to exchange dollars, but the rate of depreciation is too fast!